What Is The Purpose Of This Commercial

For my advertisement that I am selecting, I am picking the Hyundai Commercial with Kevin Hart. This advertisement is based off of a boy who likes a girl. This girl’s dad, which is kevin hart is very suspicious and protective. In the commercial he approaches the door and asks the girl if she would like to go out and tells her that she looks good,. He does this in a very smooth and slick way to appeal to the viewers mood by showing that he is very interested in this girl. After he asks her to go out the dad appears from behind the door and asks the boy if he is taking his little girl out. The boy replies yes and Kevin replies with an unsatisfied “huh”. He offers to let the boy take out his new Hyundai, then hands him the keys and lets his daughter

When the car pulls off, music plays that gives the viewer notice, that the dad is up to no good, and has a trick up his sleeve. It also plays the song, ‘Another One Bites the Dust’ which is Queen’s 1980 song. The sound on the commercial does empathizes the car’s noise making it loud enough for people to notice. After they leave they end up at the movies like they said they were going to do. As the boy turns around he sees the dad right behind him and quickly takes his arm off the girl. In the following scene they are at a carnival, where the boy plays a game in order to win the girl a stuffed animal. After the guy goes to get the stuffed animal, the dad’s head pops out making the boy intimidated and frightened. The girl tries to hug him but the boy feels extremely awkward. As the scene alternates into a different scene, both the girl and the boy are parked up on top of the hill in the Hyundai. The moment is right, the mood is set, everything is perfect, so the young man leans in for a kiss. Considering the fact that the dad can track the car, he ends up spotting them attempting to kiss, as he hangs from a helicopter

This ad is clearly talking to all the parents/guardians out there who want to know the whereabouts of their children. In the beginning of the ad, inductive reasoning takes place. Inductive reasoning is used when the boy gives off vibes to the dad that he is very carefree. This gives Kevin the idea of letting him use the car, so he knows everywhere that they are going to go. As the couple leaves it’s clear that the father is not happy about his daughter being on a date, and to make sure everything goes fine, he follows his daughter with the Car finder app. The Inductive reasoning is shown throughout the ad, when the dad is constantly there, which is because of the Hyundai, which happens because he is trying to keep his daughter safe. It all ties into the concluding point, that the hyundai is the best vehicle for the average family. This ad could be appealing to any age because the father’s reactions, and actions can be considered extremely funny. This is pathos which appeals to the viewers emotions. It allows the viewer to be satisfied of the comedy. Repetition is seen throughout the entire ad. When the Hyundai is constantly being seen, we see the slick look and the amazing design. Repetition is also seen when the dad is constantly there wherever his little girl is, due to the car tracker. Towards the end of the advertisement a rhetorical question is asked. When the