What Is Samsung's Competitive Strategy

It is found that Samsung is one of the best brands accessible in the market intends to secure the world leadership in the related industry and gain competitive strength by synchronising the overall development manufacturing of product, advertising and sales. Moreover, they are well renowned for its awesome achievement in the business of semiconductors depends on memory. Samsung keeps up its high position in the business persistently from late nineties keeping up its top rank and extend its economic structure all through the business to keep up itself as a number one organisation in the business of cellular telephones, semiconductors, PC devices, monitors, TVs, and LCD screens. It additionally accomplished 4th place in the semiconductor business

It is noticed that Samsung is dealing in different consumer products line such as smartphones, TVs, computers, and many others due to which they are the first choice of many of the consumers. They have tried to reach the demand and expectation of people through their different product lines. Therefore, in order to reduce their dominance, the rival company would have to think of the new innovative electronic product that is not introduced by the Samsung. This product would have the ability to satisfy the needs and desires of the consumers that has not be fulfil by any of the current products of Samsung. They must focus on incorporating some innovative and creative features in that product which would be of interest for the customers. This means that they must diversify their product line and introduce a product in the market that has not been introduced by the Samsung. With the help of this, the dominance of Samsung would be reduced in the market because the attention of the individuals would divert from Samsung towards this new product of the rival company (Wheelen & Hunger,

These are basically the laws and regulations that are imposed by the high authorities. It is noticed that government policies is the source of uncertainty for the company because it gives rise to different challenges such as imposing taxes, custom duty and restriction on the organisations. Changes in the rules and regulations related to taxes cannot be predicted by the company due to which they might have to suffer from significant losses. It is noticed that most of the time, higher tax rates are introduced by the government due to which the small organisations such as Ades Limited face the problem of decreasing revenues and increasing expenses. Therefore, this causes of uncertain impacts on the company, as the management has not planned actions for any such movements (Kew & Stredwick,