What Is NASCAR?

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Recommended: Evaluate NASCAR branding strategy

NASCAR has been very effective in marketing and developing the brand image via multiple campaign initiatives in its branding strategy or partnering and co-branding with other companies while differentiating its own brand (Ferrell and Hartline, 2014). NASCAR highlights four brand drivers for its branding strategy, which include television marketing, co-branding or partnering, image differentiation, and brand equity and loyalty. The operation’s overall marketing strategy appears solid, with televised events being the staple of its strategic initiatives to promote accessibility and reach out to its fan base (Ferrell & Hartline, 2014). NASCAR uses the medium increase visibility and promoting its brand to more than 167 countries (Ferrell & Hartline,

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