What Are Sneakers?

Introduction

Sneakers are a kind of shoes which sole are flexible rubber, and the upper part is made of leather. These types of shoes were designed for outdoor activities mainly as sportswear, but over the recent years have seen changes and modifications and are worn modernly for functions that are not formal. They were worn during sporting activities such as tennis, basketball, baseball, athletics and other physical sports.

In England, these kinds of shoes are known as “trainers.” The names vary in different English-speaking countries in Africa, Australia, and Asia. In the old British English, they were referred as “plimsols” (Jones, 2006). This is because of their resemblance to the waterline of a ship. The waterline is used to mark up

The name sneakers came by the fact that these shoes were quiet being made of rubber soles. The upper part of the shoe made of canvas was below the ankle, but as time went by, the top was made to reach the ankle or just above the ankle. The design started to vary depending on the use of the shoes, most of them that were gripped were used for sporting activities especially track events. There was massive development on the sneaker shoes due to competitions from various brands such as Nike and Adidas. The events include making the shoe lighter, appealing to the eye and comfortable hence can reduce the probability of occurrence of some diseases such as osteoarthritis (Kerrigan, D. C.et al,

Sneakers have now become an art that attracts people like other arts such as photography and fashion. This has turned sneakers into an industry that is fast growing, and a sneaker culture is now on the rise. Like fashion, the sneaker is industry is growing each day with new designs each day from the different brands. When a store acquires a limited edition of sneakers, people camp outside on queues waiting for their time to be served.

To avoid queuing in lines of popular sneaker retailers, online marketing is also available. One can sell their sneakers anywhere on the globe. Hence, the online marketing has expanded the target market from a residential or a state to the whole world.

Availability of software that aids in this transaction has also reduced the risk of risks. An example of the software is called “Campless.” This software enables the seller to analyze data of how their stock is doing and their history. This data can be used to acquire insurance from banks. This software also obtains data from other websites to come up with an estimate of how much a particular sneaker should go