Wesfarmmers Business Environment Analysis

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Business Strategy BO1BSRE301 ENVIRONMENTAL ANALYSIS OF WESFARMERS LIMITED Introduction – Wesfarmers a diversified corporation Established in 1914 as Western Australian Farmers Corporative with its diverse business has grown into largest listed companies in Australia. The business varies from supermarkets and departmental stores ( Coles, Coles express, Kmart, Target), home improvement and office supplies (Office works, Bunnings), Coal production and export, chemicals, energy and fertilisers (QNP, Kleenheat etc.), industrial and safety products (Wesfarmers Industrial & Safety, Blackwoods etc.). It is one of the largest employers in Australia, employing 200,000 and shareholder base of approximately 500,000. Wesfarmers have captured an enormous

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