Website Synthesis Essay

568 Words2 Pages

It can seem daunting for a new website to attract first-time visitors. This is sadly true if your website will rely on advertising that is displayed rather than on posts that are sponsored.

With ads being blocked by using blocking software, a number of the ads that could be viewed are at an all-time low. But, if you use sponsored posts your ads are guaranteed to be seen every time the post is clicked open to read.

But, what kind of channels can be used to ensure that new visitors are targeted and actually click? Hopefully, there will be options available so that we can filter what we want. Luckily, as we do filter it, we see that using sponsored content is a pretty good option to drive traffic to a website.

The good thing about sponsored posts is that they are able …show more content…

That is to not push your product or service right off the bat. The reason is that you want to obtain new visitors by having them obtain interest and if you become pushy then it will push them all away. Wait until you know that they have visited the site you're connected to and then lure them in. This will build trust and credibility towards your brand.

Recognizing Which Sites To Use For Your Sponsored Posts

The easiest way to find sites to use is to determine which websites your competitors currently use. Tools available to determine such websites include Majestic and Ahrefs. As soon as the sites are located, make sure that they receive traffic that is considered organic through search engines. If they are determined to be organic, this can be very advantageous if you find out that your competitors don't flow traffic to those sites.

Checking Your Sponsored Posts Results

After confirming the perfect websites to host your advertisements, the next thing to do is to check the results of your sponsored posts. Just like all other channels for paid traffic, you need to take the results of your conversions into

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