Warren Buffett, 87, Chief Executive Officer of Berkshire Hathaway is known as one of the world’s wealthiest individuals, yet; it is his innate talent for storytelling that makes his name ring louder than the corporate conglomerate he leads. Buffett’s rhetorical strategy goes beyond investment acumen by employing axiomatic communication skills that project the right ethos onto shareholders and stakeholders alike, making him an authentic, credible and trustworthy leader. This paper will explore how Buffett utilizes three key principles comprising; clarity of communication through written and oral dialogue, the synesthetic metaphor that illustrates the similarity between Buffett and his audience, and deliberative linguistic structure of oratorical …show more content…
The exchange being exorbitant compensation leads companies to near-overnight success, which more often than not results in bad business decisions and deceit, ensuing in shareholder loss. Buffett’s occupation as CEO has not been a series of home runs; however, he remains transparent by communicating in a plain language that in turn, protects the exploitation of Berkshires shareholders to investments outside of the company’s “circle of competence”. This is cleverly achieved through concise language explaining terminology coupled with usage the of metaphors in Buffett’s Chairman’s Letters to the shareholders of Berkshire Hathaway. For instance, Buffett states in his 2008, Letter to Shareholders on the economic collapse, “By year-end, investors of all stripes were bloodied and confused, much as if they were small birds that had strayed into a badminton game … In poker terms, the Treasury and the Fed have gone ‘all in.’ Economic medicine that was previously meted out by the cupful has recently been dispensed by the barrel.” Illustrating a candor that speaks louder than any shiny technical verbiage assuring his readers that investing with Berkshire is a relationship, and human …show more content…
Buffett has remained adamant that the core responsibility of a company is to maintain its reputation. Infamous for his one liner’s Buffett claims, “It takes 20 years to build a reputation, and five minutes to ruin it. If you think about that, you’ll do things differently.” In 1991, Buffett solidified himself as a person of integrity and honesty as he appeared before the Subcommittee on Telecommunications and Finance of the Energy and Commerce Committee of the U.S House of Representatives, to accept responsibility for the Salomon Brother’s scandal. Speaking in first person narrative, Buffett personalizes his message, each sentence averaging ten words or less. Moreover, the language is concise and to the point, inclusive of all “8,000 employees regret” illustrating the innocence of those affected. Buffett’s specific word order depicts a firm, uncompromising leader, whose choice of words, “lose money for the firm by bad decisions, I will be very understanding. If you lose reputation for the firm, I will be ruthless” exemplify Buffett’s successful attempt to salvage its reputation, but most importantly persuade
Jonathan Kozol revealed the early period’s situation of education in American schools in his article Savage Inequalities. It seems like during that period, the inequality existed everywhere and no one had the ability to change it; however, Kozol tried his best to turn around this situation and keep track of all he saw. In the article, he used rhetorical strategies effectively to describe what he saw in that situation, such as pathos, logos and ethos.
A TED Talk video is spreading ideas in a speech that takes about eighteen minutes or less.In a TED Video, the speaker uses Ethos, Pathos, and Logos, to persuade their audience to believe them.Ethos is an ethical appeal (credibility), convincing the audience that the speaker is someone worth them listening to.Pathos is when the speaker uses emotions to persuade their audience.Logos is when the speaker uses reasoning and common sense to get to their audience.
Paul Krugman’s humorous rhetoric both entertains and informs the reader towards America’s consistent uneducated assumptions of other countries. He opens with a critical approach of the Republican Candidate, Jeb Bush and his comment about French work weeks. Krugman immediately shot down Bush’s argument and referred him as “french toast”, in order to describe the weight of the outcome on his campaign in a joking manner. He inserts an interjection and utilizes common speech to convey straight messages about his possible political standing in the presidential race and elaborates on how groundless his statements were about the French work ethic. Krugman’s sour critique then moves onto yet another Republican, Ben Carson. Although there weren’t any
Jared Diamond makes a great and compelling argument about how inequality across the entire globe originated. The main components that were agreeing with this argument were guns germs and steel. Guns meaning the advancement in weaponry, military warfare and military sophistication. Germs meaning the harmful disease and other foul illness that wiped out humans throughout History. Then the third and final point steel, which was about the advancement in societies and the complex sophistication with their technology, which lead to building great architecture and devices that were completely impactful.
In the book Into the Wild, Jon Krakauer wrote about Christopher McCandless, a nature lover in search for independence, in a mysterious and hopeful experience. Even though Krakauer tells us McCandless was going to die from the beginning, he still gave him a chance for survival. As a reader I wanted McCandless to survive. In Into the Wild, Krakauer gave McCandless a unique perspective. He was a smart and unique person that wanted to be completely free from society. Krakauer included comments from people that said McCandless was crazy, and his death was his own mistake. However, Krakauer is able to make him seem like a brave person. The connections between other hikers and himself helped in the explanation of McCandless’s rational actions. Krakauer is able to make McCandless look like a normal person, but unique from this generation. In order for Krakauer to make Christopher McCandless not look like a crazy person, but a special person, I will analyze the persuading style that Krakauer used in Into the Wild that made us believe McCandless was a regular young adult.
In December 2009, the world was shocked by Tiger Woods. News was released to the public of a scandal regarding Woods cheating on his wife with numerous women. As a well-known and respectful individual in the golfing world, it was important for him to take responsibility for his actions. More importantly, in order for Woods to keep his sponsors and save his reputation, he needed to apologize to his sponsors and family. His apologetic speech exemplifies his remorseful attitude through diction, or word choice, and the use of ethos, or credibility, and pathos, an emotional appeal, to the audience.
Although there are many rhetorical strategies incorporated throughout Freakonomics, the most prominently used devices include alliteration, rhetorical questions, and counter arguments. Ethos, pathos, and logos are also used, but to a lesser degree. The authors, Steven Levitt and Stephen Dubner, use alliteration to keep the attention of the reader. Occasionally, Freakonomics can read more like an encyclopedia than a narrative. In using alliterations, Levitt and Dubner foster a greater interest in the book by making it more comprehensible and enjoyable. For example, the authors use alliteration in a particularly slow section about parenting experts, saying that many experts’ arguments “reek with restraint” (234).
In conclusion, Jordon Belfort has had a major influence on today’s world. Belfort changed the way that people today see Wall Street and the world of stockbrokers. He lived at the top of the food chain but fell back to being “pond scum” (“The Wolf”). He even proved to all that a successful life isn't always the most perfect. Belfort served his time and is even a motivational speaker now. Now, Belfort is an example of how drastically one’s life can change within minutes, days, months, or
The promotional used by McDonalds is sale promotion. The sale promotions such as buy one happy meal get a free deal, prize and the other things. These strategies are usually used to attract more and more customers patronize because of those free stuff.
Dennis Kozlowski was living his dream as a multimillionaire and if anyone got in the way of his dream to create his empire then they would be stepped on like a bug. This is what happened to Jeanne Terrile at Merrill Lynch. Terrile smelled something funny coming from Tyco and when she acknowledged that something was wrong, she was shut down quickly. Nobody knows for sure if Kozlowski paid off the CEO of Merrill Lynch, David Komansky, or not and nobody knows what they talked about. The fact is that Jeanne Terrile was replaced and the stock recommendation for Tyco soon changed after their talk. Terrile decided to do what she thought was right and make sure to notify people of what she thought of the company. Because of Terrile’s ethical decision
Benjamin Franklin’s The Way to Wealth displays the life of Poor Richard who has ultimately accomplished what most Americans would consider the American Dream: Poor Richard, also known as Richard Saunders, comes from a life of poverty then successfully develops a rich and productive life. Franklin demonstrates that Poor Richard’s work ethic and frugality allow him to advance up the social hierarchy. Nevertheless, scholars oftentimes question Franklin’s intentions throughout his almanac. However, in The Way to Wealth, Franklin’s utilization of rhetorical strategies demonstrates Franklin’s intention to persuade his audience to capitalize their life through dutiful, virtuous, and meaningful actions instead of words.
“The beauty of me is that I am very rich” according to Donald Trump. His ignorance has lead him to do things that he shouldn’t being doing or has done. In the past few months he has been racist man that would insult people that are from a different race. When Trump started running for president he would insult and bully everybody in general not knowing the people’s stories. He made people seem like they are poor and have nothing to live for, Trump’s inability to see past his greed. He wants to separate the United States and wants people to think he is the best of the best; Trump should not be President.
Jordan Belfort is the notorious 1990’s stockbroker who saw himself earning fifty million dollars a year operating a penny stock boiler room from his Stratton Oakmont, Inc. brokerage firm. Corrupted by drugs, money, and sex he went from being an innocent twenty – two year old on the fringe of a new life to manipulating the system in his infamous “pump and dump” scheme. As a stock swindler, he would motivate his young brokers through insane presentations to rile them up as they defrauded investors with duplicitous stock sales. Toward the end of this debauchery tale he was convicted for securities fraud and money laundering for which he was sentenced to twenty – two months in prison as well as recompensing two – hundred million in restitution to any swindled stock buyers of his brokerage firm (A&E Networks Television). Though his lavish spending and berserk party lifestyle was consumed by excessive greed, he displayed both positive and negative aspects of business communications.
Accounting profit can serve as an alternative to intrinsic value. But Buffett states that “...we do not measure the economic significance or performance of Berkshire by its size; we measure by per-share progress.” Accounting reality was conservative, backward looking, and governed by GAAP (measures in terms of net profit), therefore Buffett rejects this alternative. According to the world’s most famous investor, investment decisions should be based on economic reality, not on accounting
Jordan Belfort is the notorious 1990’s stockbroker who saw himself earning fifty million dollars a year operating a penny stock boiler room from his Stratton Oakmont, Inc. brokerage firm. Corrupted by drugs, money, and sex, he went from being an innocent twenty – two year old on the fringe of a new life to manipulating the system in his infamous “pump and dump” scheme. As a stock swindler, he would motivate his young brokers through insane presentations to rile them up as they defrauded investors with duplicitous stock sales. Toward the end of this debauchery tale he was convicted for securities fraud and money laundering for which he was sentenced to twenty – two months in prison as well as recompensing two – hundred million in restitution to any swindled stock buyers of his brokerage firm. Though his lavish spending and berserk party lifestyle was consumed by excessive greed, he displayed both positive and negative aspects of business communications.