Walt Disney Mission Statement

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The Walt Disney Company is one of the premier entertainment companies in this world. It is named after its founder Walt Disney and was founded in the early parts of the 20th century. The company owns several assets, including but not limited to; theme parks across the globe, television networks, movie studios, and consumer products (The Walt Disney Company, 2016). The mission statement of the Walt Disney Company is, “to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world (The Walt Disney Company, 2016).”

The “About us” web-page of the Walt Disney company provides an easy overview of the diverse portfolio of the company. It includes the board, the media ventures, parks, as well as their consumer products. By displaying their different media ventures the company shows their capacity to reach an assorted market with their media products, whether they are tangible like toys, or intangible like theme park experiences. Under the heading of the “history of Disney” the company is able to show its creative roots (The Walt Disney Company, 2016). For a creative company it is important to show that they come …show more content…

It also provides insight into their environmental commitment and contributions as well as their corporate citizenship. Considering all the materials provided by the web-page it can easily be seen that the companies mission statement permeates their corporate culture and is a guiding principle to everything that the company does. The company wants you to know that what they are synonymous with creativity and

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