Strategic Promotion: A Vital Tool in Business

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Marketing is integral and pervasive to every business level. Strategic promotion portrays the marketing exercises which influence the commercial, and promotional arrangements of the companies. Vital marketing exercises comprise three fundamental activities. To begin with, promoters help to establish organizations and start association towards business sectors and clients. Consequently, they help in assisting the associations in execution and promotion of key planning procedure. Secondly, promoters help to collate and analyze existing data and identify deviating patterns in the promotional activities, and evaluate the possible potential effects. Such analysis supports with vital decisions required for making commercial and promotional arrangements. …show more content…

Hyundai’s development has been driven by incomes due to huge volume combined with mechanical soundness, consistent advancements and better strategies. At present, Hyundai has a huge line of vehicles catering to the requirements of numerous customers. Considering the varying needs of Indian clients, the organization constantly satisfies the desires of customers by offering them mechanically advanced vehicles which provide them value for money viz-a-viz the products offered by other players in the Industry. Assessing the performance of Hyundai Motor in recent past, Hyundai Motor will be the pioneer in Indian Vehicle …show more content…

Sangode (2011) conducted a comparative study on Service Quality of Maruti Suzuki and Hyundai Dealers in Nagpur. The objectives of the study were (i) To understand and categorize the factors influencing service quality (ii) To find out the variables which can be defined under each factor (iii) To compare Maruti and Hyundai showrooms in terms of quality. For this a survey was conducted using convenience sampling method. 40 respondents, who were users of Maruti and Hyundai cars, were taken for the study. From the analysis it was found that there is a significant difference between the service quality provided by Maruti and Hyundai

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