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Important to give customers what they want
SWOT analysis of car manufacturers
SWOT analysis of car manufacturers
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When you are trying to sell a product or service to someone, there are certain steps you need to take to insure you give the best sales presentation possible, thereby increasing your chances of making the sale. The first thing you need to do is acquire knowledge. You need to know about your product, the company you work for, and the customer you are going to attempt to sell to. After you have done that the next step is to figure out who your prospect is. In order to do this you need to decide who would benefit the most from purchasing your product. After the prospect has been identified, you need to figure out which features, advantages, and benefits you are going to share with them to entice them to make a purchase. After you have done …show more content…
Salespeople need to know the history of the company, how the company has grown, and how the company runs currently. According to Toyota Global, the company was founded on August 28, 1937 in Japan, by Kiichiro Toyoda. The company has grown steadily over the years, and currently the Camry is one of the most popular cars in the world. Toyota has manufacturing companies it does business with in 27 different countries. Toyota’s vision statement is “Toyota will lead the way to the future of mobility, enriching lives around the world with the safest and most responsible ways of moving people” (Toyota Global). This statement shows Toyota places an emphasis on innovation, safety, and environmental responsibility. Forbes states the company has over $255.64 billion in sales making it the ninth most valuable brand in the …show more content…
• It gets 35 miles per gallon on the highway
• Has an automatic transmission
• Is a four cylinder
While there are many other characteristics about the car a salesperson would need to know, these are the absolute basics that anyone interested in buying a car would want to know. There are certainly additional features such as Bluetooth, and in car navigation system. Once you have determined that you know your customer and your product it can be very beneficial to do a SWOT analysis to see if your product can actually benefit the customer. A SWOT analysis for a Camry would be:
Strengths: Dependable, affordable, well made, outstanding reputation, cost effective, safe, and comfortable.
Weaknesses: Doesn’t get the best gas mileage of any sedan, and it is not the cheapest.
Opportunities: Customers will save money and will be able to either save that money for the future, or use it to purchase additional features not included in the base model car.
Threats: The market is filled with sedans that all have very similar features and it can be difficult to truly distinguish your product in the eye of the
Convenience. Convenience would be a factor that would need to be determined. How convenient is the vehicle for long travel, family travel, individual travel, and car-pooling? Is the set-up of the vehicle conveniently laid out? Financially, there are many areas of convenience, such as reasonable vehicle financing options, gas mileage for the vehicle, wear and tear on the vehicle, and much more. As a matter of fact, all areas of convenience must be considered in regards to vehicles for sale in a GM
There is an old cliché that states, “What goes up must come down.” That is certainly what happened to the trusted automobile company Toyota. The once famous, “ I love what you do for me, Toyota: motto that carried value in its brand such as quality, reliability and the passion for consumer happiness has evaporated into thin air as a result of Toyota’s biggest recall of vehicles within the United States in the years of 2009-2010. Birthed in 1937 by Kiichiro Toyoda, Toyota became an automobile manufacturing company (Parker, 2016). He built Toyota on the philosophy that in order to produce exponential growth to the manufacturer, you have to win the trust of the customer first with the dealer following closely behind (Parker, 2016).
Reliability : In the past 13 months I have spent less than $200 on maintenance and repairs only having to replace a 30 year old alternator and the basics fluid changes. Cars of this period are so mechanically simple that there's not that many parts to break and if anything does break its very affordable and easy to replace making them quite reliable. When the alternator went out I went to the autoparts store put down $80 and within 20 minutes of getting back it was installed. When my moms 2012 honda needed an alternator it was $500 and took me hours.
I strongly believe that the people who advertise this car is trying tell consumers that their car model is better than their competitors. Unlik...
Management is the process in which, socially, a certain organization dictates and regulates its operations and the employee productive output. The managing ability of a manager is harshly influenced by his understanding of management theory and his application of it to successfully reach the company 's goals, be them short-term or long-term goals. The obligation of general administration is to lead the endeavor toward its target by making ideal utilization of accessible assets (wren.Daniel). To succeed with their mission, Managers must be great at planning, organizing, controlling and persuading their workers through motivation and rewards. Planning and decision making are very crucial to the company because the plan or decision dictates the
In 1944, Kia Motors Corporation of Seoul, Korea, was founded as a manufacturer of steel and bicycle parts (Kia.com). During the early1950’s, the company changed its name officially to Kia Industries and began production of Korea’s first bicycle (Kia.com). In 1957 Kia began producing Korean’s first motor scooter, the C-100 (Kia.com). Korea’s first truck, the K-130 was introduced in 1962 (Kia.com). In 1971, the Titan, a 4-wheel cargo truck was produced (Kia.com).
Toyota Motor Corporation has been around for over 75 years competing in the automotive industry since the 1930’s. This Japanese company manufactures, assembles, designs, and sales cars, trucks, SUVS, minivans, and related parts and accessories conducting its business worldwide with 53 overseas manufacturing companies in 28 countries and regions. Toyota 's vehicles are sold in more than 170 countries and regions. 1
Lack of strategic partnerships compared to the competition • Perception of high price (If consumer thinks that what BMW offer isn’t worth anything, then how can BMW ever hope to charge a high price?) Opportunities • The strong brand reputation has been earned by so many years of existence, can be leveraged to acquire new customers • Consumers are getting more sophisticated and they do not mind spending more on a luxury brand • Increasing fuel prices Threats • Intense competition (Consumer might opt for a different but similar luxury brand such as Audi or even Mercedes) • Negative impacts from exchange rate fluctuations • Competitive products offering same level features at a lesser price. Unique Selling Proposition The ultimate driving machine, whether it is series 3, 5 or the 7 we have confidence in the products, which offer the needs of the different desires of the consumer that is also value for the money compared to other brands such as Audi or Mercedes.
Toyota Motor Corporation (TMC) has been the world’s largest automaker (2015) offering full range of models from mini-vehicles to large trucks. Worldwide production was 10.084 million (8.929 million for Toyota and Lexus brand vehicles) in 2015. Toyota currently own 12 plants and 11 manufacturing subsidiaries and affiliates in Japan, and has 53 overseas manufacturing companies, in 28 countries and regions worldwide. Its vehicles are sold in more than 170 countries and regions. It is a Japanese company found in August 28th, 1937 by Kiichiro Toyoda. In 1937 Toyota Motor Company was becoming globalized and multiple production plants were being established in Japan. In 1964, the Toyota Corporation reached North American soil and plants were established in Canada.
Current demand in target market: There is a high demand in the car accessories market for new ways individuals can enhance their vehicles for comfort, performance, looks, and more. With our unique and new product and the high demand in the market we can meet this demand.
The first step is prospecting(Anderson, Dubinsky, Mehta pg.103). The sales process is adaptive, which means that each situation may be different and salespeople have to be able to adapt and understand what is important to each customer and where each is in the buying process. With this step in the process, sales representatives look for new customers that they can potentially sell their products to. This can be done by cold calling or by going out into the market and talking to people. This part of the process is a numbers game, and the sales representative has to contact many people. An important initial step in personal selling is the selection, training and motivation of salespeople. Salespeople must be fully familiar with the product, the firm, the market, and the selling techniques. They should be well-informed about the competitor's products and the degree of competition. The salesperson should also be acquainted with the motives and behavior of prospective buyers. Approximately twenty percent of a firm's customer base ca...
Toyota’s uses both differentiation and low cost as generic strategies to try and gain a competitive advantage over their competitors in the automotive industry. The market scope that Toyota uses is a broad one that encompasses nearly every type of customer that is in the market to purchase an automobile. Toyota is able to target such a large market because they have something for everyone. Toyota has four wheel drive trucks and SUVs for the outdoor types or those who live in areas that face severe weather conditions, hybrid models like the Prius for the eco-friendly customers that are interested in saving the environment, along with the standard cars for general, everyday use. Additionally, Toyota provides vehicles for all price ranges.
Toyota Motor Corporation is one of the largest automakers in the world. At its annual conference in Tokyo on May 8, 2008, the company announced that activities through March 2008 generated a sales figure of $252.7 billion, a new record for the company. However, the company is lowering expectations for the coming year due to a stronger yen, a slowing American economy, and the rising cost of raw materials (Rowley, 2008). If Toyota is to continue increasing its revenue, it must examine its business practice and determine on a course of action to maximize its profit.
A few months ago I bought my first new car. The number of choices to be made seemed a little ridiculous. I walked into the dealer knowing I wanted a green Ford Focus sedan, only to find out there were half a dozen models that fit into that category – Focus LX, LX Premium, SE, SE Comfort, ZTS, blah blah blah, and a couple shades of green.
the company has created culture in its internal document to carry out the policy of “Customer first”, ultimately: the goal is to develop new cars for each customer in each country or region and caters all customer segments, and when looking at the UAE situation, the company has created about three key product offerings, with customized specifications to target different segments, passengers car targeting the bigger population, SUVs targeting smaller segment of the market, and commercial segment who would require reliable reasonable vehicles to support its busy operations.