Virgin Atlantic Commercial Analysis

Klevis Pavaci
English 102a
Dr. John Rodrigue
16 April 2015

Virgin Atlantic: Flying in the Face of the Ordinary
Three young children from different places of the world, are born with superpowers that include telepathy, outstanding reflexes and a genius mind. As these children grow up they turn into superheroes and they choose to become part of Virgin Atlantic rather than other usual ordinary airline companies. During the commercial, the deep voice of a narrator mixed with classical music and the high quality effects gives a fascinating and impressive image of the brand. As people get more sensitive toward price changes, the majority of airline companies tend to lower the flying cost. However, this approach does not seem to be followed by Virgina

Every character used in their commercials signifies attractiveness beside immense talents and abilities. They are quite young, attractive and an admired group that society gets easily impressed by. The good vibe seems to emerge while the characters work with a sense of passion, something not commonly found in other working places. Everything expressed by these commercials, are important ways that show how consumer behavior is controlled, how our decisions can be affected simply by some nice pictures, and how people think that by being part of that service or by buying that specific product they can be as glamorous as the characters in the commercial. In my example, the company tries to enforce the idea that by flying with them, you too will participate into a sexy, breathtaking and private community, but it is up to everyone to know what particularly fits their interests and personal

People get the same feeling as reading Vogue or Vanity Fair. It is interesting that you can read about most recent trends in fashion, follow celebrity news and most important go through guides of luxury cities that Virgin Atlantic flights. As I mentioned above, people who choose to fly with Virgin Atlantic come from an elite class that needs to be matched with all products offered by the company. By providing a sexual appeal and a high taste magazine, company creates another kind of environment known as leisure. Virgin Atlntic gives to all the flyers the time and leisure to enjoy not only the excitement of visiting a new place, but the elegant atmosphere around as