Virgin Atlantic Airlines Target Audience

Marketing is defined by Kotler and Armstrong (2011) as satisfying the customer needs. This is because if the marketer can understand the needs they will be able to produce products to the taste of the customers and therefore the products will then sell better and more will then be sold. This is called the customer orientation approach as stated by Capon (2009) and this way strives to find the needs of the customers and provide a product or service to fulfil these needs.

One business that does a large amount of marketing is Virgin, this is obvious through the television adverts that you see as one example. Although Virgin being a large company in the UK, over the world they are not that large compared with other larger US companies, for example Virgin Atlantic Airlines is not as large as United America Airline with Popick (2013) stating that Virgin only has around 18 departures per

This sort of advertising can be done in a way to reach the target market that Virgin is aiming to hit and will encourage new customers to sign up to Virgin media. Ways that this can be done is through doing the Television adverts after a certain programme or at a particular time when the target market will be watching the television and will see the advert. Increasing the number of customers. Another way in which Virgin advertises their products is through TIVO to existing customers. This can be done in many ways such as through emails, letters and again television adverts can be used for this as well This will be used to entice customers to buy more add ons and upgrade their existing Virgin media contracts. Both these roles will increase the revenue and therefore is likely to increase the profit also. These two methods are particularly good as they focus on two different types of