Never say no to panda is an advertisement campaign that was created in 2010 by Advantage Marketing and Advertising for the Arab Dairy Company. The ad consists of sketches in which people having a regular day are offered Panda cheese and they turn it down. Thus, a huge angry panda appears on the screen and punishes those who dare to say no to Panda by breaking everything that surrounds them. The ads were spread all over the Internet, and although they had a sense of humor, they were criticized for being unethical due to the violence portrayed. The message of the ad was if you do not buy panda cheese, a giant panda would break all your groceries. From the psychological perspective, violence cannot be accepted as a humorous element in the media.
8-29 Corporate sponsorship of universities in the U.S. and the U.K. is commonplace. The universities have attracted millions of dollars. In China, universities are following suit. However, this process has been strongly criticized following the sponsorship of a building at Tsinghua University in 2011. The No. 4 Teaching Building was adorned with big gold letters proclaiming it to be the Jeanswest Building. The Chinese president attended the university. Within days of the sign going up it was defaced with spray paint. Students at the university believed the institution had sold out and that it was a laughing stock across China. The sign was taken down. The university was trying to raise U.S. $114 million in sponsorship and had offered the naming right of 14 of their buildings. Has Tsinghua University crossed the line and brought the institution into disrepute?
8-30 Across the globe there is a growing demand for free mobile phone content, mainly in the form of apps. In turn, this is having a marked influence on mobile advertising. In order to fund the free content, the developers are incorporating advertising.136 The biggest increase in mobile advertising is taking place in the Asia Pacific region. According to the analysts, Gartner, the region is the largest market for mobile advertising. They predict that mobile advertising will grow at a rate of 400 percent until 2016. At that point, the market will be worth an estimated U.S. $24.5 billion. How do you think the marketplace will react to this new advertising medium as it becomes more commonplace?
8-31 Against the backdrop of Chinese consumers’ fear of buying contaminated food, a new industry has emerged in 2013.
In the documentary, Food Inc., we get an inside look at the secrets and horrors of the food industry. The director, Robert Kenner, argues that most Americans have no idea where their food comes from or what happens to it before they put it in their bodies. To him, this is a major issue and a great danger to society as a whole. One of the conclusions of this documentary is that we should not blindly trust the food companies, and we should ultimately be more concerned with what we are eating and feeding to our children. Through his investigations, he hopes to lift the veil from the hidden world of food.
In our fast pace society, we base everything on time and money. This need to save money and time has transformed the way we see food and purchase food. Food is an essential part of all cultures. It plays a role in every person’s life. The population has the power to choose what we eat and how the food industry is shaped. There are many important questions that we need to ask ourselves in order to keep the food industry in check. These questions are: How do we know our food is safe? What should we eat? How should food be distributed? What is good food? These are simple yet difficult questions.
Meatpacking has become the most dangerous job in America. Unlike poultry plants, in which almost all tasks are performed by machines, most of the work in a slaughterhouse is done by hand. Hazards of the job include injuries from the various machines and knives, strain to the body from poor working conditions, and even methamphetamine use in order to keep up with the production line. Women face the added threat of sexual harassment. This chapter opens with an anecdote about the largest recall of food in the nation’s history. In 1997 approximately 35 million pounds of ground beef was recalled by Hudson Foods because a strain of E Coli was found in the food. However, by the time the beef was recalled, 25 million pounds had already been eaten. Schlosser notes that the nature of food poisoning is changing. Prior to the rise of large meatpacking plants, people would become ill from bad food in small, localized arenas. Now, because meat is distributed all over the nation, an outbreak of food poisoning in one town may indicate nation-wide epidemic. Every day in the United States, 200, 000 people are sickened by a food borne
On January 4, 2011 President Obama signed into law The Food Safety Modernization Act (FSMA). This law has shed new light on the safety and security of our food supply. The last update to the food safety laws in the United States was in 1938. The food safety modernization act pays special attention at trying to modernize the food safety policies in the United States in hopes to prevent problems and concerns before they happen. As we all know, most of our food comes from overseas or sometimes from your neighboring state. The food products travel by car, truck, airplane, boat, or even train. We are all very happy to be receiving our bananas from Costa Rica and all of our other fresh fruits and vegetables that are imported into the United States, but we never stop to think about what pathogens are contaminating our produce and other foods on the way over and if they are safe for us to eat. In an article by Neal Fortin, he states that the law also gives the FDA new standards to hold imported foods to the domestic food standards and it also encourages the FDA to establish and develo...
Almost every angle of the food industry can be considered dangerous. It is dangerous to make the food, as a meatpacking job is one that is viewed as having abnormally high risks; however when the food is handed over a counter on a tray or prepared in a family of four’s kitchen, it poses a huge risk to humankind. Foodborne illnesses are all too common and almost everybody has the possiblity of contracting a foodborne illness. These are life threatening diseases that need to be monitored and regulated; therefore the enforcement of government regulations in the fast food industry could potentially save many lives that are lost annually due to the numerous factors that need regulation.
Many consumers and farmers have discovered that living in an industrialized culture where the focus has become faster, bigger, and cheaper is not the best way to produce our food. Obsessed with productivity, the agriculture industry is reaping the negative consequences of creating an unsustainable environment for food production. Time and time again, the media captures stories regarding deadly bacterial contamination and dangerous pesticide contamination causing illness and death in our communities. The environment is also damaged and contaminated. This devastating trend, due to irresponsible farming practices as a result of the industrialization of the food industry, has become all too common.
Whitfield, K. (2013). Fast Growth of Apps user base is booming Asia Pacific market. Available: http://www.portioresearch.com/en/blog/2013/fast-growth-of-apps-user-base-in-booming-asia-pacific-market.aspx. Last accessed 19th Feb 2013
The third weakness is the fact that food tests, inspections, and the detection of contaminants are taken seriously only after an outbreak of some food-borne diseases, food poisoning, or deaths. The increase in the number of food establishments or outlets such as cold stores, hypermarkets, and supermarkets reported by the Public Health Director has also made inspection and control mo...
Food matters. Nevertheless, food safety in China is worse than what you thought; you can never imagine how toxic it is. Although there are variety choices of restaurant for us to eat nowadays, many people still choose to eat at home. Not only to save money, but also be sensible for their own health. Think about our situation now, we can constantly buy meats that we think is fresh and yummy, but who knows if it’s healthy and safe? Is it truly what you want? What materials will the restaurant serves you? Food safety affects people a lot. Nowadays, especially in China, many citizens are already despair in this affair. Food safety is one of the most principal issues to the entire world; as one of the most important feature in everybody’s life,
Food safety is an increasingly important public health issue. Governments all over the world are intensifying their efforts to improve food safety. Food borne illnesses are diseases, usually either infectious or toxic in nature, caused by agents that enter the body through the ingestion of food. “In industrialized countries, the percentage of people suffering from food borne diseases each year has been reported to be up to 30%. In the United States of America, for example, around 76 million cases of food borne diseases, resulting in 325,000 hospitalizations and 5,000 deaths, are estimated to occur each year.” (Geneva 2)
Advertising has been round for centuries; starting with print ads, then evolving into radio and TV adverts. Each form of advertisement requires several different strategies in order to make the advertisement effective and appealing to the consumer. With the ever popular rising of the usage of the internet, online advertisements have also become more popular. According to Dr. David Evans, who received his Ph.D. in Economics, e-commerce, or sales processed online, were equal to 34 billion dollars as of 2008. (Evans, 2) This amount has only grown and will continue to grow as the usage of the internet becomes more and more popular. The heart around this monumental sum of revenue is online advertising. Advertising agencies optimize their online
Nowadays, advertising is a very big business. Very often is the major means of competing among firms. Furthermore, supporters of advertising claim that it brings specific benefits for consumers.
Internet advertising is growing before 2000. In 2003 it revenues were increased by 38 percent. It was the highest record at that time. It was a great advantage for the marketers, who were into internet advertisement. ( The economic times, 2004)
Advertising has been an essential source for aiding in global consumption. Individuals in society work to be able to spend their money, and advertisement play a big role in where money is being spent. Ads are very diverse and often consist of an array of fields in which consumers are targeted. Ranging from food, health, clothing, sports, image, lifestyle, etc. Ads provide important means of influence on our society. Ads often play the role of persuade people to come buy products from a specific distributor. On average an individual is exposed to 3000 plus more ads daily, via TV, Internet, print, billboards, etc. In the past decade though ads have drastically changed due to the ever-growing digital era we are living in. Digital technology has assisted in the industry making changes to accommodate our tech-savvy society. Changes in the advertising industry have occurred due to the adoption of the Internet, social media, television, and mobile technology.
This have create so much ease for the access of information and entertainment. The use of the Internet have constantly increase the amount of user capability to multitasking, as of September 2009 there have been up to an increment of 30% in the US (Gali Einav, 2010). With technology as a rapidly growing trend, consumers find it relatively a necessity to own a smart phone. Having to view the news without the interference of having to wait through commercial or advertisement, the internet has created a passive platform for advertisement to be display passively. With the Internet supporting throughout multiple kind of device’s platform, the hassle of viewing the news will not be an issue for any consumers as long as they are logged on. This has caused a great deal towards the mainstream media, by creating participating communities around the media events. Consumers may choose to desert and choose the Internet as a substitution of traditional news media with the assumption of users being a more active consumer, rather than passive (Scott L. Althaus & David Tewksbury,