I think there are only two value propositions that Sirius gives their consumers. I think the number of radio stations and genres that they have is the most important. The second most important I think is that they have no commercials on most of their stations. I think that these value propositions would sell most of the nation, but that isn't true because there are only around 700,000 subscribers total. I completely agree with these value propositions, these value propositions give satellite radio the edge against FM and AM radio. Sirius's positioning statement is like any other business, it is trying to give the customers what they want and get the most customers from the pie. Sirius is a large company that is trying to create the best satellite radio service that consumers can get. Sirius wants people to know that it has more selection and fewer commercials than XM. There are a couple benefits that Sirius can provide to its customers; for example there are few or no commercials on their radio stations, and they don't have to pay much per month just to get their favorite genres. …show more content…
They recently made a home stereo component for their customers so they can listen to their favorite music in their house, instead of just in their car. There is also a walkman component you can take to the gym with you or anywhere you go. Sirius has evolved from just car stereo system to home and personal music devices. I am surprised that it took them this long to create both a stereo and walkman. In my opinion, if they had made the home stereo system and walk man earlier, they might have already had many more customers than they do
A major strength that Netflix has is their ability to push for such innovation. They have reached new lengths since their start in 1997. From in-mail DVDs, to streaming media on smartphones and tablets, it’s unbelievable to witness this in the making. I think the world is a little shocked on the technological advances of Netflix. What they have done so far is spectacular and it is all because of innovation. New ideas and new strategies developed over the last fifteen years has lead Netflix to where they currently stand today. They currently have a subscriber base of over 700, 000, offering thousands of titles on many different devices. This was made possible because of their ability to innovate and strive for new technological advances. I consider Netflix a very brilliant company. Their strengths are very clear, but this isn’t to say that they have no weaknesses. Netflix has far more competitors now, than they had 15 years ago. I would say that their biggest weakness is not offering enough newer content. Some of their competitors such as Hulu, offer a ridiculous amount of new content. Netflix seems to have a large amount of titles, but majority of these titles are older titles. They need to offer newer titles more often than less. With the company advancing and technology on the rise, the younger population aren’t into the older titles. The younger population now take up a good chunk of the customer base. Netflix must
With every large successful materialistic object or figure in society comes its pros and cons. For the Fox News Channel, these pros and cons include its overall ratings and viewership. For over a number of years Fox News has remained atop of the rating scale in the number one spot, providing the public with the news. People claim it is biased and justly unfair, however, it is that very news that they produce which has made it famous and one of the most well respected news networks to this day.
Satellite radio is a technology that provides a radically new way to listen to radio. XM’s service makes use of advanced satellite capabilities and elaborates terrestrial receiver architecture to deliver a wide array of high quality radio programming nationwide. In early 1998, Robert Acker, director of strategic planning at XM, needs to develop a marketing strategy for this new radio service. There are several decisions that need to be made by the company in order to finalize the business plan. At fist XM needs to decide which of two business models to pursue, whether emphasis should be placed on charging customers a monthly subscription fee, or whether to rely more on earning revenue through advertising. In addressing this problem, management must consider the value that XM radio could propose for different consumer segments as compared with existing modes of radio (AM, FM) and in relation to its sole competitor in satellite radio – SIRIUS. Besides choosing a business model there is also a need to explore how best to approach and leverage manufacturer and channel partners, considering high unknown and high-risk technology. The purpose of this report is to analyze possibilities and outline possible recommendation on strategies for XM Radio. The following areas will be examined:
...erience. Due to low switching costs and many competitors both entering and existing in the market to keep yourself out in front you have to prove to be different. Offering many options to save along with convenience will help Publix keep their market share for many years to come.
It’s probably not feasible to avoid streaming music services nowadays. Every smart phone on the market is able to operate numerous music streaming applications, ranging from radio-style streaming, on-demand streaming, and even cloud-streaming. Smart TVs come equipped with Spotify, Pandora, or Rdio. AT&T partners with Beats music to offer a unique on-demand music streaming service with playlists complied by DJs. It seams that with the advent of Wifi hotspots and high-speed mobile Internet services, music streaming is becoming more and more a part of mainstream life. Spotify has been in the spotlight within this particular segment of the streaming industry ever since its introduction to the United States in 2011. (Roose, n.d.)
... received from domestic DVD rentals. However, there is concern that rising costs in areas may potentially lead a reduction in earnings-per-share. For example, “internet services providers [are] one of the biggest potential threats to Netflix” at the moment, considering net neutrality (Kriete, 2013, p. 6). Net neutrality simply means wireless providers would charge Netflix more to provide better bandwidth to its subscribers which may cause Netflix to increase consumer prices. However, it could also affect how they compete with other streaming media providers; therefore, influence their bottom line. Accordingly, Netflix’s plan is to develop a working partnership with internet providers that can become a win-win situation for both. Otherwise, Netflix may take a chance in losing subscriber sales; thereby, severely decreasing its earnings per share of common stock.
Charging a monthly fee for unlimited rentals, Netflix eliminates due dates and late fees, as well as eliminating the long lines of a brick-and-mortar store. ? Netflix uses their great customer service to keep customers happy, which keeps customers from canceling their subscription to the service. If there is a problem that arises during the rental process, such as a damaged DVD, or lost DVD during the shipping process, Netflix addresses the problem immediately, and never charges the customer for the problem. ? Netflix was the first company to offer DVD rentals over the internet. By leading the industry in innovation, selection and delivery time, Netflix enjoys the benefits of a strong brand image, and strong relationships with DVD suppliers and manufacturers.... ...
The five-year product objectives and marketing focus for Comcast Cable are explained in this section. This marketing focus will include the target markets, points of difference, and Comcast’s positioning of their telephone, cable, and Internet services. With this market-product focus, Comcast will utilize their specialty features to ensure continued market share growth.
The second service to use the satellite was a local television station in Atlanta that broadcast primarily sports and classic movies. The station, owned by R.E Turner, substituted its existing microwave distribution with satellite distribution, and soon became known as the first "super station" WTBS.By the end of the decade, nearly 15 million households were cable subscribers.
On writing assignment two, we had to compare and contrast two items and write an essay about them. In this paper I chose FM radio and Satellite radio; because I want to get in the radio field after graduation and I thought it would be good to know the difference. I already knew the basics of radio but I wanted to dig deep and find out how it’s ran and why people pay for satellite radio. Although this was the second writing assignment in class it was the most challenging for me because I had to take my personal feelings out of it and give the reader facts so they can choice what’s best for them. I believe when you do compare and contrast essays it’s important that you come to the table with a clear mind and blank sheet of paper.
The best part for the consumer is that similar to Netflix, you can engage in a free 2 month trial before you commit to a monthly subscription. This helps consumers continue to evaluate in order to make sure this is the best service to satisfy their need. Also, subscriptions are monthly and can be cancelled at any
Low pricing has been Netflix competitive advantage since the beginning. The brand image of Netflix is the low price.
There is strong competition with other companies that offer video streaming at no extra charge. Additionally, Netflix and its competitors are attempting to enter the digital world. Digitally offering television shows is an area of competition that has previously been controlled by
Starbucks primary business is that of selling high premium coffee. They have been able to cater a specific product to a specific demographic. Specialization allows for the Starbucks company to deliver great quality and continue to maintain their customer base. Although there is a great amount of coffee flavors the coffee bean is still the constant ingredient in the great tasting coffee.
...s to focus on gains from the internet TV status both internationally and within U.S. by focusing on internet streaming services and especially expanding and producing its own original series (Soper, T. 2013). This strategy will slowly phase out its weak performing physical media delivery service and keep Netflix ahead of competition (Stelter, B. 2013). Overall, the key issue for Netflix is to build a sustainable competitive advantage and become a market leader in the highly competitive rental TV and movie market (Rottgers, J. 2013). This is a market with a high degree of rivalry and threat of substitutes where both buyer and suppliers wield significant power. Netflix will continue achieve a sustainable advantage by differentiating themselves through customer service, growing their library of internet content and investing in innovation with suppliers and technology.