This year’s November issue of Ulta’s monthly magazine, eponymously named Ulta, contained an advertisement for “Sauvage” cologne by Dior. The product is promoted through a combination of abstract concepts and strategies, appealing to a wide audience with contemporary views. This ad is effective because it employs famous-person testimonial, sells a controversial yet upcoming lifestyle, and encourages embracement of individuality. The aesthetics are straightforward, allowing imagery to be the main focal point. The white-lettered “SAUVAGE” against a near-black background grabs attention to the cologne name, while the product itself is shown in the bottom right corner. Underneath the Cologne name is an enticing characterization of the product, …show more content…
From the character persona, to the western setting, the imagery promotes a breaking of the mold in society, and depicts someone with a strong ambition for something more. Johnny Depp is featured as a bit rough around the edges in his tattoos, jewelry, and facial hair. However, as a face for Dior Cologne, Depp is still represented as a valuable and respectable member of society. For instance, this status is represented through expensive clothing, edgy jewelry, Dior cologne, and of course his celebrity status. Additionally Johnny Depp is shown staring off at something he wants to do or get to, despite already being actively engaged in another activity. This image promotes a lifestyle indulgent in luxury, individuality, and a certain …show more content…
It looks as if he had a starting point of a “cookie-cutter” look. It can be inferred that Depp started with a full suit and tie, slicked back hair, and most likely a social setting that completes the perfect depiction of a successful man. However, Depp tosses this character behind and instead he lacks a tie or suit coat, his shirt is slightly unbuttoned, his hair is falling in front of his face, and his sleeves rolled up revealing various tattoos and bangles. He literally unveils his individuality, personifying the “Wild at Heart”
The purpose of this article is to analyze a commercial and to inform about how that commercial was effective. Gray states that the audience of the Hanes underwear commercial is middle-class women, aged 12 and up. I think that the audience of Gray’s essay is also the same, because if men are not particularly interested at a
A person’s self-projected image is very important. We often hide our own fears because we do not want to acknowledge our dreads. We are afraid that if we show our dreads, our images as great persons will be ruined. People want to feel important, significant and superior; people do not want to feel inferior, subordinate and insignificant. We are afraid that if we concede our fears, others will dismiss us as unimportant. This is even more true for an ambitious young man like Duddy. He springs from humble beginnings, but clearly, he is very eager to become a successful and powerful man. "...his bony cheeks were criss-crossed with scratches as he shaved twice daily in his attempt to encourage a beard." This clearly indicates to the readers that Duddy wants and tries to be someone that he is not. He wants himself and others to think that he is of great significance. The fact that his friends, family and others reject him make his self-projected image even more preponderant. He must convince himself and others that he is a very important figure and he does this by denying his insecurities.
Victoria’s secret is an enormous empire consisting of different kinds of merchandiser sold in the s store from, lingerie and beauty products and dorm products. Through the years its popularity has increased among young teens and adult women in a significant level and along with this their marketing methods. The commercial being analyzed for this paper is the 2013summer ad.
...he experiences of others. My interpretation of the image representing the perfume is it constitutes a sense of ownership to acquire the themes presented in the “A Love Story by Ralph Lauren” .This is done by placing the images of the man and the woman adjacent to the perfume which in fact establishes romance and aesthetics, a sense of beauty. The background that illustrates the images of the couple in the love story alludes to a colorful dramatic representation of bliss and radiant light. The background of the perfume also displays a white background throughout this allows more light to reflect on the product. Finally, in my opinion both of the images presented in the photograph fulfills the role that the advertisers of the product wishes incorporates. It captures our willingness to believe in such an existence even if our present reality express the opposite.
The author of “The Alchemist”, Paulo Coelho, tells readers in detail what characters look like instead of making them wonder. Understanding what a character looks like can put off a certain motive and effects how the person is portrayed by the reader. “Astride the animal was a horseman dressed completely in black, with a falcon perched on his left shoulder. He wore a turban and his entire face, except for his eyes, was covered with a black kerchief” (Coelho
Johnny Depp was a young boy who made a life for himself starting from the ground and working himself to the top. Today he is a man people look up to, respect, and love to watch. Depp had a complicated life that began at a young age and he continues a strife-filled life today. Although Depp started out as a child in a band, he became an emotionally distraught artist. He overcame that struggle, and became a better person because of it.
I think that this relates back to the Dandy Lion series in that people are hook on stereotypes about how people are, and how they dress that we can sometimes look pass the idea that this may be a person’s true self and true expression of their self. I also noticed that in this issues he is giving information about himself that also further allow a viewer to think of him in a different light. As far as composition I could see this being in the Dandy Lion series, it would fit well as he has direct eye contact with the viewer, his dress and the playfulness poise and masculine quality to
The advertisement's rich red coloring immediately strikes a viewer with exciting and salacious overtones. The red lettering, border, cigarette package, and swimsuit all emphasize social and physical pleasure. The other colors' absence only strengthens the red coloring's implications.
We see them in the subways, bus stops, magazines, and television, but what do they mean? How do they manage to catch our attention? Advertisements often find ways to sell their products by psychologically manipulating people. The advertising industry makes us envious of others and convinces us to be unhappy with what we have (Valko).
Advertisements have been utilized for many years to sell products. The very popular company Old Spice, who is one of the top men’s hygienic production companies, is well known for their series of humorous advertising campaigns that uses references to the ideals of what a stereotypical masculine man is supposed to be characterized as. The Old Spice commercial, “The Man Your Man Could Smell Like” that first appeared during the Superbowl in 2010, illustrates that the company successfully utilizes the influence of humor, gender stereotypes, and ethos and pathos to connect emotionally with the audience and persuades men to start using Old Spice Red Zone body wash so that insecure men can become more of a masculine man that females will desire.
... an inspiration to free-thinkers everywhere, living a life of spontaneity and mindful thinking. Through everything that he has been through, Depp has become the voice, face, and look of a generation of wanderers. Depp's life was filled with excitement, directly stemming from his willingness to follow his heart and do whatever it is that he felt he must do. There is something about that mindset that makes an audience fall in love immediately, and that is the appeal of Johnny Depp in every character he plays.
Bowie’s valiant sense of style and prominent alter-ego personas has contributed to fashion in modern times, widening views towards self expression. His various
His research and publications address environmental thought, cultural inquiry, philosophy of art and culture, holistic well-being, and, applied philosophy and ethics. His book Fashion Myths: A Cultural Critique, discusses advertisements of fashion, and fashion-related goods from a philosophic-anthropological perspective within a contemporary cultural context. In other words, understanding the thoughts of consumers when watching advertisements and making purchases. Understanding the matter from an anthropological perspective, as well as from a design perspective, allows for insight into the matter through an interdisciplinary approach, aiding in understanding the situation from both sides: designer and
personal appearance in the movie. When you make judgments on appearance then you don’t get the
Louis Vuitton, Coach, and Dior’s advertisements portray a picturesque scene consisting of simple, yet elegant, details (Coach; Dior; Louis Vuitton). Each ad displays similarly styled handbags with clean lines and only two handles, indicating each company’s desire to keep purses feminine and traditional. The handbags presented are similar to the more traditional style used in the early 20th century, perhaps to invoke a sense of timelessness and luxury. While each handbag advertised consists of differing aspects, it is evident Louis Vuitton, Coach, and Dior are