Tylenol Crisis Essay

Outcomes

The outcomes from the organization’s reaction were incredibly positive. Not only did Tylenol return to market it surpassed its prior share of 37% prior to the crisis to grow to 48% within 90 days of re-launch. In addition, Johnson & Johnson’s reputation also increased in a positive light. With many news articles and TV reports boasting of Johnson & Johnson’s moral decisions. Lastly, Consumers trusted the Tylenol brand more than ever.

Compare information gained through various resources

Across the seven sources I used for this study the assessment of Johnson & Johnson’s responses to the crisis is consistently seen and unprotested as heroic, as well as setting the standard for how all businesses should respond in a crisis.

Assessment

For instance, in the case of the 2008 recalls on many of Johnson & Johnson’s over-the-counter medicines given not meeting certain quality checks. The FDA and Johnson & Johnson entered into a consent decree, in which Johnson & Johnson vowed to improve their plants to meet FDA regulations. However, Johnson & Johnson went above and beyond and decided to take the opportunity to make their plants state of the art and surpass industry standards. Johnson & Johnson is no longer in the consent decree; however they are still in the process of re-launching many of the products that were recalled from the market in 2008. This is just one more example of how the company managed a crisis with customers and patients being the top

Prior to researching and writing this study I knew very little about the 1982 crisis, however I viewed my company as having a moral compass. However, after completing this study I continue to impressed with the manner in which the crisis was handled and conscious of such a large organization. It gives me faith in large companies and the good that can be accomplished if we have the right people in a position to make the decision when a crisis