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The role of social media among youngsters
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A “tween” is a marketing term that is used to define the target market of preadolescent children between the ages of 7-12 or 8-13. (Insert citation) Tweens are usually influenced by teenage associations because they are looking forward to becoming a teenager. For example, some teenage associations would be the places they shop, the things they do, and the way they act. Studies show that there is a gap between brand preferences and awareness from ages 6 to 7. (Target Marketing, Mummert) Younger tweens are in the market for video games, clothes, and toys versus older tweens are more into brands and technology. It is not a surprise to discover that tweens take up a large segment and have a purchasing power of more than $1.2 trillion annually. (Midterm Guide) In the past, marketers have released different ad campaigns that will try to get tweens or their parents to make a purchase. (Chester) However, research has shown that …show more content…
(Marketing Sherpa) Young children like to laugh and be entertained, if tweens find something to be boring they will quickly lose interest. It is important for brands to separate messages between boys and girls because at that age they are so different from each other. Boys are usually all about gaming and girls are more concerned about fitting in and fashion trends. (Marketing Sherpa) Girls tweens are keeping up with the tends on Girl Tween Fashion. This website shares products and reviews on fashion, beauty, trends, and lifestyle. (Girls Tween Fashion) Some top brands for girl tweens to shop at include American Eagle, H&M, and Forever 21. The brands that girl tweens are absolutely avoiding are Justice for Girls., The Children’s Place, and JC Penny. These brands are not quick to update products with current trends and places like H&M and Forever 21 never miss a trend, which is why they are listed as the top
Hot Topic has many strengths including nationwide locations, a large quantity of stores that carry exclusive clothing lines such as Lip Service and Eye Candy, and their user-friendly, interactive website (Hot Topic, 2006). Their primary audience consists of 12 to 22 year-olds and they are known well throughout the Goth/Raver/Punk community (Hot Topic, 2006). Catering to this age group helps Hot Topic with their sales immensely. According to Global Information Inc, 15-24 year old teens were the top consumers for 2005 (Consumer Demo, 2005).
...e my competition brand will gain more customers since teenagers nowadays want to appear youthful but mature. Recognizing the tweens as being unbeneficial and reducing these customers, we will lose market share but still improves effectiveness.
In an article titled, “Food Advertising and Marketing Directed at Children and Adolescents in the US,” by Mary Story and Simone French, it talks about how advertisers are targeting children and teens. Based on what I read, in the U.S. alone, adolescents spend 140 billion dollars annually while children spend 12-25 billion dollars annually. Youths are spending money that could go towards their college funds and things that they need. (add something about article facts about marketing to children) In fact, in an article titled, “$211 Billion and So Much to Buy American Youths, the New Big Spenders,” it talks about how people ages 8-24 years old spent $211 billion in 2012. If they spent this much money in 2012, the cost most likely went up in 2017 since youths have so many ways of being exposed to ads currently. This can lead to many that shouldn’t be a
In “Tweens: Ten Going on Sixteen,” Kay S. Hymowitz points out the fact that in modern society kids mature too early, creating a negative trend called tween phenomenon; it occurs when kids become teenagers at a young age and skip the preadolescence period. According to Hymowitz, the evidence presents a troubling picture, tweens are too concerned with the way they look, are involved in criminal activities, are having sex, and are doing drugs and alcohol. The author concludes that the causes of the negative trends are complex, and I believe that she states a reasonable case that should be considered by parents, educators, and psychologists. Without a doubt, the three most negative behavioral trends of many tweens are their need for attention,
Rajecki, D. W., Dame, J., Creek, K., Barrickman, P. J., Reid, C. A., & Appleby, D. C. (1993). Gender Casting in Television Toy Advertisements: Distributions, Message Content Analysis, and Evaluations. Journal Of Consumer Psychology (Lawrence Erlbaum Associates), 2(3), 307.
As I have stated, tweens are influenced by their surroundings and want to fit in. “Skincare items such as lip gloss and glow in the dark nail polish” are a few products that the girls of this group will be influenced to buy. (Lambert) Also, they are coming into their own and finding their personality in this group. So being able to decorate their room with their style is another key factor for their cohort group.
It contains dissatisfaction that leads to over-consumption. Children are particularly vulnerable to this sort of manipulation, and the American Psychological Association article, “Youth Oriented Advertising” reveals the facts upon the statistics on consumers in the food industry. The relationship that encourages young children to adapt towards food marketing schemes, makes them more vulnerable to other schemes, such as, advertising towards clothing, toys and cars. Article writer of “The relationship between cartoon trade character recognition and attitude toward product category in young children”, Richard Mizerski, discusses a sample that was given to children ages three to six years old, about how advertising affects young children that are attracted to certain objects or products on the market. During this past decade, advertising companies have gone out of their way just to get the new scoop or trend children are into, gathering information and distributing it to other companies.
In the article The gender Marketing of toys: An Analysis of Color and Type of Toy on the Disney Store Website, Auster and Mansbach conducted research to examine the gender marketing of toys on the internet. They looked at what characteristics of “boys and girls” toys share, such as color of toy, type of toy, and witch toys were labeled for girls and boys. The pre - research of this study suggested that children are making gender distinctions of themselves and their group based on the types of toys that are bought for them. Bright and darker colors are meant as a distinction for “boy” toys, while pastel colors are meant for “girl” toys. The previous research also suggested that toys for boys and girls express traditional gender roles and that gender neutral toys are more likely to
...for Parents." Media and Clothing Market Influence on Adolescent Girls: Warnings for Parents. Ed. Sarah Coyne and Stephen F. Duncan. Forever Families, n.d. Web. 05 Apr. 2014. .
Our media continues to flood the marketplace with advertisements portraying our young teens much older than their age. Woman’s body images have been the focus of advertising for generations. However, now the focus is more directed to the younger teenage girls instead of woman. Young girls are often displayed provocatively while eating messy triple decker hamburgers, or sipping a diet sodas on an oversized motorcycles. As a result, young teens are dressing older than their age, trying to compete with this ideal media image.
Juliet B. Schor, a professor of sociology at Boston College, is the author of Selling to Children: The Marketing of Cool and many other books on the topic of American Consumption. Schor is a professor of sociology at Boston College. In this article, Selling to Children: The Marketing of Cool, Schor talks about what cool is and how it has affected the culture of advertising and ideals. From Schor’s writing we can try to understand why she wrote about this topic and how she feels about the methods of advertising used for kids, providing facts for each of her main statements.
Today's young people are generally unresponsive to traditional brand marketing messages. Teens spent $12 billion dollars last year according to a recent study of Teen Marketing Trends. Teens not only use their money on small purchases such as music, clothes and food but also have the power to influence high-end purchases of their parents. Every year younger teens are being marketed because that they are the future teenagers and brand loyalty is an important thing to many companies. If you can get an older child hooked on a product, they’ll generally love it for life. These younger age demographics are being marketed to because more and more kids have increasing spending power and authority over what is purchased in their household.
Johnson, F. (2002). Gendered voices in children's television advertising. Critical Studies in Media Communication, 19 (4), 461-481.
...t they have a freedom of choice and will buy clothes and items that appeal to their own eyes and clothes that look good on them. Many teens have personal styles and their choice of clothes is based on that style and not what an advertisement is telling them to look like.
Advertising has had a powerful impact on today’s children. From songs, to logos. to characters, advertisers keep in mind their audiences. Competition is the force which causes advertisers to target children. Children are targeted through the catch phrases. animated characters, and toys in these competitive advertisements.