Traditional Media is Still Relevant in Today’s Society

Traditional media is still relevant in today’s society and will continue to be for many years to come despite the meteoric rise of new media. This is because marketers still use traditional media to reach out to consumers simply because traditional media segments and targets different audiences. The main bulk of revenue for traditional media comes from advertising. Although advertising revenue is dropping and the number of advertising done across new media is rising, the sales of new media still cannot be compared to those of traditional media as new media has a 1:7 ratio when compared to traditional media where for every dollar earned from new media, $7 is lost (Rogers). This proves that new media advertising and marketing is not as lucrative compared to traditional media and hence traditional media will always have a place in today’s society as if companies want to do well, they need to engage in traditional media thus traditional media will always remain relevant.

Even though traditional media is still more profitable than new media in terms of advertising and marketing, we cann...