Trader Joe's Grocery Business Analysis

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After viewing Dr. Pangan lecture, the BIG WHY asks why this company is important to me and how can I attract customers to buy products. My passion is to improve quality of life for consumers, by making smart healthy foods choices. One company that inspires me the most is Trader Joe’s a grocery chain for consumers to buy healthy foods at their local community. What attracts me the most is offering discount price for consumers. I noticed that Trader Joe’s never changes the price, which does not offer weekly ads. According to the article “Why Trader Joe's Stands Out From All the Rest in the Grocery Business”, by Liopls, explains that Traders Joe’s has been known to give creative ideas to attract consumers and buy their products at a reasonable

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