Toyota Prius Commercial Essay

Introduction: Ever been in the middle of a bank robbery and the car that was supposed to pick you up got towed? Well the Prius is the answer to your problems; it’s a fuel-efficient car that can outlast a police chase. The Prius is known for is exceptional gas efficiency however; the acceleration of a Prius is underrated. In the 2016 Toyota Prius commercial, a police chase last over a couple days. The conversation between the dispatch and police officer was, “This thing is actually pretty fast,” and the dispatch replies with “that’s not funny” (Ibid) If a cop car cannot catch a Prius it must be pretty fast. (Commercial). In the 2016 super bowl commercial Toyota shows their Prius outlasting police cars while presenting all new features of the car saving robbers from being arrested. The chase lasted so long that it spread worldwide and fans cheered on the robbers as they got away in their stolen Toyota Prius.

The purpose of the commercial was to recreate the identity of the Toyota Prius so that it’s more desirable and masculine. The commercial begins with 4 robbers exiting a bank, while realizing that their car got towed. They search for the next available vehicle around, and eventually stole a Toyota Prius across and left a few thousand for the owner. Many police cars chased the Prius, and every time they encounter a situation where they were likely to be caught the Toyota Prius saved them while promoting new car features. The four robbers ironically captured the hearts of people across the world, since newscasters had no other option but to talk about this phenomenon. The commercial’s audience was very diverse since it aired during the Super bowl, which means that millions of people across the world are watching. The intended audience is generally for anyone that perceives the Toyota Prius as feminine and