Toyota Manufacturing Company and Dubai Immigration

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1 – Toyota: Toyota is globally the largest auto manufacturer by sales and production, the company had created plan to reach markets through and in UAE, it is estimated that the UAE vehicle market is about 1.4 million vehicles and it grows annually, on average, by 10%, and in the following will talk about what Toyota has done to secure the biggest share in the market Meet every customer need: the company has created culture in its internal document to carry out the policy of “Customer first”, ultimately: the goal is to develop new cars for each customer in each country or region and caters all customer segments, and when looking at the UAE situation, the company has created about three key product offerings, with customized specifications to target different segments, passengers car targeting the bigger population, SUVs targeting smaller segment of the market, and commercial segment who would require reliable reasonable vehicles to support its busy operations. New Market and Local Customization: Toyota as a global company was able to present its sensitivity to the needs and requirements of the countries in the region, it would add features for SUV cars to run in off-road or in the desert, it is has successfully delivered a car for each customer who is concerned about quality, safety, and also budget. When the recall news hit UAE, the company quickly worked with government to ensure and evaluate the need of doing similar action, Hungry for luxury? Toyota was successful in conveying the message that its cars are affordable of good quality, but that would not appeal to smaller segment of the market who would require top car luxury car, Toyota has reacted by providing a level A of the standard car which has ext... ... middle of paper ... ...re is big trend for clean energy and company responded by investing on this sector and started many programs to minimize waste and preserve natural resources, it has created many tools and programs that preserved power, water in massive amounts, not only that company has done this internally, it is also making huge investment on new technology and project with zero carbon print. - One of the good examples is an important trend in UAE which has increasing numbers of residents and who is partly considered one of the top consumers of power and water resources globally, UAE wanted to have clean energy and environmental solutions for this issue. The company responded by offering solutions using latest technology taking advantages of solar energy and has established a successful project: the first city in the world with zero carbon print which depends on solar power.

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