1.) Products and estimated market potential:
The international market in PDAs (Personal Digital Assistant) is increasing every year. In the past, PDA’s were only expected to do simple tasks, like creating a schedule, alarm clock, calculations and other smaller tasks, which were seen as essential for businessmen. However today, the consumer range of PDA did increase immense. University students, teachers, small business owner, taxi driver and other type of occupations do require the need of an organizer in their life. With the advance of the technology, the PDA’s were getting extra tasks to be able to answer their users requirements, like wireless internet connection, infra-red, Bluetooth, a coloured screen, and even games. We, as Toshiba, one of the major Computer manufacturer in the world, decided to enter this market, to profit from its growing capacity.
Because of the experience they got in this area for years and the investment they did into this sector, Compaq/HP is the ultimate market leader with approximately 75% market share. The remaining 25% are split under PALM, SHARP, SAMSUNG and SONY. Dell, the American Computer Manufacturer, also did enter this market with their new PDA model, the Axim X3 hoping to get a piece of this huge cake.
To be able to make an effective entry into this market, we as Toshiba are looking for markets where there is still a high competition and where Compaq/HP did not gain such a high market share. This is the reason, why we plan to launch our new product in Turkey, where there is a high potential of success for our new device, the Toshiba E800 series. We know that we can answer to the requirements of a wide range of costumer in Turkey, where the interest towards PDA is as high as the rest of Europe.
The Toshiba E800 Series, gives the consumer a wide range of specification, from Home and Office users, until Medium and Large businesses. With the developed graphic card, watching .avi formatted movies will be cleared in the 3.5 inch PDA screen. Even though we are new in this market, we have some very good results with our benchmarks and the results in the researches made by Computer magazines.
2.) Customs requirements both in the Exporter’s and Importer’s country:
To be able to declare and clear export goods from the UK, where the PDA’s are manufactured, the exporter first needs an export certification from the Local Export Control (LEC).
The personal digital assistant (PDA) is a handheld device originally designed as personal organizers but over the years have advanced becoming the newest tool in the academic toolbox. It had broad capabilities is a powerful reference source as well as a computer and communicator that can be stored in a pocket.
The Sonic PDA will meet the needs of this target market. Consumers today want a device that will be multi-functional, dependable, easy to use, and durable. The Sonic 1000 will meet these needs and perhaps even exceed the consumers’ expectations. The goal of Sonic is to produce the best product that the consumer could need and making a competitive PDA is a top priority. The Sonic 1000 has multiple target markets but the product is designed to be user friendly for all potential users. The older target market is looking for a PDA that is easy to use and navigate. These are needs that are understood and the Sonic 1000 is designed to allow the user a variety of options from menu setup to font size.
My report is on the company Hewlett – Packard (HP) which was founded in 1939. I mainly focused on the Personal Systems Group (PSG): business and consumers PCs mobile computing devices and workstations which is one of the major industries of HP. In order to succeed in the business industry a company needs to understand its customer’s needs and create wants for them. HP found out that the customer needed light weight, useful notebook PCs through its Research & Development (R&D) centre. Hence, it created a want; a New Commercial Notebook PC Compaq Evo Notebook N1015v which packs the power and performance necessary for mobility into a stylish design for only $899(US $). HP also finds out about its customer needs through online feedback forms and survey. Via that, HP was also able to understand that not everyone are able to use their products hence it has created this HP accessibility products which can be accessed by anyone including people with disabilities and age – limitations. Example of such product under the PSG industry is the Mobile Speak Pocket which was specially made for the visually impaired people. ( Refer To Exhibit 1a – 1c )
The iPhone, a 4.5 by 2.4inch hand held phone, iPod, and web browser, allows users to switch from one application to another effortlessly. All its functions can be accessed with just the touch of a finger, making the iPhone the most advanced portable device ever; the iPhone has a glass widescreen with touch controls that let the user browse their content, including music, audio books, videos, TV shows, and movies on the largest phone display to date. Users can make a call by simply tapping a name or number in the address book, a favorites list, or a call log. It also automatically syncs all of the users’ contacts from a PC, Mac, or Internet service. Additionally, the iPhone enables users to select and listen to voicemail messages in any order, just like email, a feature exc...
When searching for the latest device you have a choice between apple, and android. These two are similar but very different. Infact these both have two different operating systems. For instance Apple uses IOS 9, apple phones can use this software. On android the software 5.0 is used. All these phones run different programs, you need to make sure that is the right phone for you. There are many different features and styles of phones you can get. Also these all come at a price. This paper will talk about all these topics to make sure you have an idea on what device you would like to buy.
In the 1980s, first generation (1G) cell phones consisted of voice-only analog devices with limited range and features that were sold mainly in North America. In the 1990s, second generation (2G) devices consisted of voice/data digital cell phones with higher data transfer rates, expanded range, and more features. Sales of these devices expanded to Europe and Asia. In the twenty-first century, Nokia and other companies are combining several digital technologies into third generation (3G) communication devices that reach globally and feature the convergence of the cell phone, personal digital assistant (PDA), Internet services, and multimedia applications.
The major competitors of Apple are Dell and Samsung out of which Samsung is the
In 2010, because of its innovation strategy and acquisitions, Lenovo became one of the world’s largest PC producers by having achieved a considerable market share (Lenovo 2013b).
The article “A study of the tablet computer’s application in K-12 school in China.” They explained the tablet computers access to K-12 education in China and other developing areas. Taotao Long is a doctoral student in the Department of Educational Psychology and Counseling at The University of Tennessee. She has a master degree in Instructional Technology in College of Educational Technology. Wenxin Liang is a Distance Education specialist in the Center for Distance Education. She is working on the Distance Education and Training for K-12 teachers. Shengquan Yu is a professor of Educational Technology, and Dean of the College of Educational Technology. Meanwhile, his research areas are design and sharing of Ubiquitous Learning resources, integrating Informational Technology into curriculum, educational information ecology, Educational Technology standards, knowledge media, etc.
The laptop computer has had a tremendous impact in the areas of business, education, government, and personal use. The emergence of portable computing and the laptop computer can be traced to the introduction of the personal computer itself. In 1975, the MITS Altair 8800 was introduced. The Altair is recognized as being the first commercially successful personal computer and the launching point for the personal computer revolution (Sysop, n.d.). Almost simultaneously, the idea of portability (in particular for the business-person) became a major focus in the industry.
Smartphone’s, PADs, tablet computers and other handheld devices that are used to run over operating system are called mobile operating system (Mobile OS). A specified data and programs that run over the mobile devices are referred as mobile operating system. It handles all the hardware and optimizes the performance of the application software in the device. Mobile multimedia functions, Internet connectivity and many other applications are handled by mobile operating system. Base infrastructure software inherent of a computerized system is operating system. It controls all primitive operations of the computer such as PDA and Smartphone. To install and execute the third party applications (known as apps) by users are allowed in the operating system devices. It enumerates new functionalities of the devices. Today mobile devices with a desired OS are called Smartphone’s and a wide range of applications for instances games, apps,communication or social media apps, digital maps, etc are used by users.
The smart phone was innovated heavily towards the late 2000’s and a lot of the newer features on them made their value skyrocket. There was a time when phones could only make calls, and even then the service was not that reliable. Eventually, companies start innovating with better resources of technology and start giving consumers more of a bargain for their dollars. The early 2000’s come around (2000-2004) and cell phones start to innovate text messaging, and some basis for PDA computing. The PDA industry did not last long because of the quick innovation ...
The most important part for smartphone is operation system and which gives the smartphone a “life”. The better operation system can make better features for smartphones. For example,
Technology has made our lives more productive in many different ways. One of the greatest inventions is Apple’s products. It leads to an evolution of tablet devices. An iPad or iPhone can act as a textbook, laptop, navigation, camera, notebook, gaming devices and more. It combines all the other devices into one, which allows us to manage our time effectively.
After perusing the isles amongst isles of desktop computers at CompUSA I found myself drawn to the Sony desktops. SONY is a high quality brand name and has shown me throughout the years that anything and everything they create seems to be a winner. Eventually I decided to get one that was practical in size and powerful enough to handle the most strenuous projects. I ended up decide ding on the Sony VAIO RA834G Minitower. The components in this PC were more than I needed for a price I just couldn’t resist.