Summary: “Tim Hortons: How a brand became part of our National identity” by Shamama Firdous In the August 27th, 2014 article from The Globe and Mail, “Tim Hortons: How a brand became part of our National identity”, Joe Friesen observes that the intended merger of Tim Hortons with Burger King is not an ordinary business transaction, since Tim Hortons’ effective infiltration of the Canadian identity has made it an epitome of its culture and values. Friesen goes on to explain the development of this association between the brand and Nation through the experiences of different consumers. One customer reminisces about his childhood trips to Tim Hortons, for ‘post hockey game’ donuts and hot chocolate, and considers it a place frequented by one
idea of what it is to be Canadian rather than always identifying with the place
Is Canada a nation or has its control just switched empirical hands? As Professor Hutcheson asked, did Canada go from "Colony to Nation or Empire to Empire?" This question has greatly influenced Canada's changing identity since her birth as a British colony with Confederation in 1867 to the present day. The purpose of this essay is to critically analyse the shifting Canadian identities between the years 1890 to 1960. The objective is to illustrate Canada's transforming identity by using the novels The Imperialist by Sara Jeanette Duncan, Barometer Rising by Hugh MacLennan, and Fifth Business by Robertson Davies and to connect the stories of each of these works of fiction to the varying political, economic, and social issues of their times. Each book is written by a prominent author, and portrays an accurate reflection of the demanding political, economic, and social concerns throughout the late nineteen and first half of the twentieth century of Canadian history. All of the novels reflect Canada's peripheral view of the world, as opposed to a central point of view, because throughout its history Canada has always been perceived as a secondary player. As George Grant says in his literary piece Lament for a Nation, Canada is "a branch plant society" , meaning Canada is controlled by another power. The essential question is where has Canada's loyalties traditionally lay and how has this shaped the Canadian identity. The Imperialist by Sara Jeanette Duncan, written in 1904 reflects a very British influenced Canada. At this time, Canada is still a British colony under British rule, and the people of Canada are very content to consider themselves British. The novel predominately ill...
What does it mean to be Canadian? What is Canada’s national identity? These are questions which are difficult to answer. The International and Universal Exposition in 1967, or otherwise known as Expo 67, was an exhibition held in Montreal, Quebec from April to October, which was celebrating Canada’s centennial. I found many primary and secondary sources that recognize how Canadians perceive national identity through the exhibition. The theme for the Expo was ‘Man and his World’ and this raised the sense of national pride for Canadians. I found some sources that looked at ‘Canadian National Identity’ as a whole; as well as Canadian National Identity for the Natives, the French Canadians and English Canadians. Themes that are recurrent include how to represent Canadian national identity at the exposition, the French/English relationship towards Expo 67, as well as the search for a united Canada.
The Dual Nation Theory took its heading starting in 1960, with the beginning of the sovereignty movement (Gorman, Robert F. 2008. 2018-2020). It truly took off, however, with the Quiet Revolution, where the idea of “maîtres chez nous” and the shift from being a distinct part of Canada to Quebec being a nation in its own right begins to take hold. Québécois nationalism defined Confederation as being an agreement between two peoples: the French and the English. “Quebec constitutes within Canada a distinct society, which includes a French-speaking majority, a unique culture and civil law tradition” (Chotalia, 1993). This is significant to mention because this is the theory that ultimately leads to the Three Nation Theory.
The 2012 Canadian Club Whisky ad uses gender roles attributes in order to persuade possible male consumers into consuming the product by appealing to their sense of masculinity. The goal is to reach men’s pride and lead them to believe that Canadian Club Whisky is capable of “helping” them achieve society’s ideal of a man through images and sentences that remind them of manhood.
Tim Horton's is a typical Canadian coffee shop. By observing and interpreting this setting, we can understand Canadian culture as it's expressed in that setting. Understanding this small part of Canadian culture can then be applied, in a broader way, to the culture of Canadian society. A certain language that is special to customers of Tim Horton's serves a purpose that most are not aware of, big business is changing and confusing our traditional culture with a new culture that is run and concerned with money by large corporations. Canadians are generally friendly and polite to one another but are not community oriented, they are more individualistic.
Many people to this day still do not have a collective agreement on what is the Canadian identity? Depending whom you ask you may get a wide variety of answer spanning the spectrum of possibilities, more so now, than at any point of the history of our nation. This essay will investigate how Pierre Elliott Trudeau found himself as a Canadian, and will demonstrate how it is his surroundings in which he immersed himself that shaped who he became. It is only later in his life that he truly discovered himself as well as his identity. Through the use of John English's biography as our primary reference we will investigate the development in Trudeau's character as he becomes older and experiences turning points in his life.
Canada holds a very unique place around the world with exclusive characteristics, symbols and signs that sets Canada apart from other cultures and countries. In this Mr. Sub advertisement, Canadianness is produced in various ways throughout. Moreover, Mounties, lumberjacks, dog sleds, the color red,
payment for our country, free trade. All in all we have our own government, our
“ Canada 's national obsession seems to be its own identity.” For many years Canada has feared the increasing influence of its North American neighbors on its culture - the United States . It has become a matter of growing concern for the people of power and influence in Canada to maintain their separate cultural identity and to promote their own cultural norms. Gaetan Tremblay presents his views on this topic and does this from the perspective of a person living and working in Quebec.
First, hockey is seen as a Canadian symbol and has impacted Canadian identity. One may believe hockey has impacted Canadian identity because of the way we are seen by the world and what we do to give ourselves this image. An example is in Vancouver, February 2005 protestors blocked off electric Commercial Drive to protest the expansion of the Trans-Canada Highway . The protestors took an interesting approach to this as people decided to express themselves and play a good old friendly game of hockey. The protest of a community coming together to play a game for a cause they believe in shows how much the game of hockey matters to Canadians. Hockey has also impacted Canadian identity by portraying images of hockey on five dollar bills, Tim Horton’s cups and Olympic commercials depicting Canadian love for the game. All of this illustrates hockey to be a Canadian game and played by everyone, it’s adding to the Canadian stereotype that we all play hockey and live in igloos. Lastly hockey has impacted Canadian identity because of the way we celebrate this sport. Scotiabank hosts their annual Scotiabank Hockey Day in Canada celebratio...
BR was sold to Delta Foods in 1996 for US $2 billion. At this time, it was one of the largest fast-food chains in the world generating sales of US $6.8 billion. DF purchase of BR brought in a new cultural paradigm. DF is an individualistic, aggressive growth company with brands they believe are strong enough to support entry into new overseas markets without the need for local partnership. The DF strategy is one of direct acquisition and JV’s were not part of their strong suit. DF strategic implementation is based on hiring local managers directly or transferring seasoned managers from their soft drink and snack food divisions. The DF disdain for JVs is clearly reflected by their participation in only those JVs where local partnering was mandatory (e.g. China) to overcome regulatory barriers to entry. JVs had been the predominant strategy for BR which was unlike the DF outlook. Terralumen’s strategy was misaligned and out of sync with the DF strategy. This was unlike the complementarity that existed with BR’s strategy. This misalignment began to affect the JV relationship that had worked well with BR in the initial years. The failure of Terralumen and DF to recognize this fundamental cultural difference between their operational strategy styles i.e. Individualistic and Collectivism leads to their inability to proactively create steps for better alignment in the early period after acquisition, creating uncertainties and difficulties for both corporations. There is a lack of communication and virtually absence of trust between two new partners. DF appeared to be flexing its muscles in the relationship and using a more masculine approach compared to Terralumen’s more feminine approach. Both the corporations are strategically involved in a complex situation where they appear reluctant to address the issues at stake and move ahead together. The DF strategy of
As Alvin Toffler once said, “The wider any culture is spread, the thinner it gets”1. Such holds true for the American culture, which is not only a dominating factor in its own internal market and known domestically but also a dictating force in countries around the world on the global scale, and the first on their list – Canada. This issue of cultural imperialism is touched upon by Gaëtan Tremblay in his article, “Is Quebec Culture Doomed to Become American?”
MacDonald’s campaigns have branded its values through good food products in MacDonald’s marketing. An example is MacDonald’s have strategically produced their public relation in China to improve recognition of Mc China Wrap burger using unique brand names (Shah, 2008). The campaign has captured new clients and spread to new provinces by positioning itself as efficient compared to its competitors.
Understanding the basic agreements and variable in the franchising process of a McDonald’s restaurant helps to shed light onto how the company has become such a global power in the food ser...