Tim Hortons Case Study

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Corporate Social Responsibility or CSR is defined by McMullan and Cardin as “an organization’s responsibility toward people and the planet, is increasingly seen as an important part of doing business”. Tim Hortons is a successful fast food restaurant chain in North America with over 4,000 stores with the vast majority located within Canada. As someone who has worked at Tim Hortons for the four years, I felt this was a good company to look at more in-depth as I have my own general knowledge and opinions on their current CSR and would like to research the company on a larger scale. This report will be looking at Tim Hortons’ CSR efforts, their target audiences, how their CSR is communicated to their target, any criticism that they have received as a company and my personal opinion of their Corporate Social Responsibility and whether or not I feel that they are succeeding as a company or not.

Tim Hortons has aired several commercials as well as in-store advertising, etc. on some of their more predominate CSR. One …show more content…

You have the option now to place your waste into the waste bin, paper bin, or the plastic bin. This concept was created to give the consumer as well as the store a better feeling of being more economically and environmentally conscious. Tim Hortons also believes that animal welfare is a huge part in sustaining their business. When visiting Tim Hortons online site, you can find a lot of information pertaining to many of their CSR. In regards to animal welfare, their website states that “We have an Animal Welfare Policy and program integrated into our Sustainability and Responsibility framework, we believe that animal welfare is a key component of a sustainable supply chain and is equally important as issues such as food safety/security, transparency, environmental management and economic viability”

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