When I first started playing the episode, Ira Glass, host and producer of This American Life, immediately grabbed my attention with the line, “Sometimes things are not what they seem. Big news, I know. Here’s an interesting example of it.” Ira, with a voice clear and engaging, went on to describe the account of Damien Cave, a reporter for The New York Times, on an airplane. Damien was looking through an in-flight magazine that was using ads for tourists to attract people to various lands that were centers of drug and gang-related violence. The prologue had started with an interview with Damien and captured vivid descriptions of his analysis of how ads are tools of those in power to coerce people into thinking and consuming. “Propaganda is …show more content…
Guerilla Marketing, Act Two. Not Our Town, Act 3. The Spy Who Didn’t Know She Was a Spy, and Act Four. Party On! Each story was so different, yet was connected by the overarching theme that I have previously mentioned. The first story was about how Jose Sokoloff’s ad agency, Lowe SSP3 was hired by the Colombian government to persuade as many FARC guerilla fighters as possible. It was a cry for help from the government to end the war. Jose went to talk about the various campaigns he ran, all very successful and moving. This act came in the form of an interview between Sean Cole, a contributor to the show and Jose himself. With a few clips from Jose’s Ted Talk, this added element of media added a layer of depth and excitement to the act. The beauty of this portion lay in the vivid description of the ads run by the agency and its effects. With light Latin-inspired music to go with the setting created by the content, the act hit a turning point when Jose described the demobilization of guerilla fighters around Christmas time. The agency put small gifts, toys, letters, and artifacts from the family members of the fighters into beautiful, glowing balls that flowed down a major river in Colombia. Jose’s description of the scene, paired with lovely music created to set an emotional mood. The elegance and beauty of the ad was captured through Jose’s …show more content…
Nancy Updike, a producer of the show was able to interview Evan Osnos, the author of Age of Ambition, a book about China and the propaganda of the Communist Party. Nancy explained the nature of growing discontent among Chinese citizens with the Communist bureaucracy. As Chinese citizens grow poorer, the bureaucracy grow wealthier. Nancy and Evan went to explain that the concept of “National Humility” was increasing nationalism and restoring order in China. After listening to this episode, it was clear to me that this episode did what it sought ought to do - to give the audience an opportunity to understand the different aspects of how propaganda is used in our daily lives. More importantly, it provides the audience with insight into who uses it and for what purpose. Overall the rhetorical appeals, the use of sound bites, interviews, and fruitful transitions are memorable aspects that I found in this
It leads inevitably to narcissism and solipsism”. Kilborune also makes a point about how quickly advertisements can really affect a culture that is not consumerist in nature. Kilbourne notes the Gwish’in tribe, a tribe in Alaska, who were first exposed to television in 1980. Within ten years consumerism had taken over the original culture of the tribe, “Beaded moccasins gave way to Nike sneakers, and ‘tundra tea’ to Folger’s instant coffee”.
Today 's generation have changed many ways since the beginning of the century. In “The American Family”, Stephanie Coontz discusses many situations that has occurred during the beginning of the 21st century and suggested solutions to solve those issues in the future. For instance, she argued that women are being treated unfairly, family are not discussing their problems openly, and institutions need to change to fit the families’ requirement. In “Complexity of Family Life among the Low-Income and Working Poor” Patricia Hyjer Dyk, argued that women still doesn’t have enough choices, low income families doesn’t have enough jobs, and Government are not helping many families. Dyk’s review of the scholarly research on low-income families support Coontz’ evaluations of the problems faced by 21st century families and the solutions Coontz recommends, like improving women 's lifestyle, discussing problems openly, improving institutions and changing institutions so it can to fit to fulfil families need. .
“The Persuaders” by Frontline is about how advertising has affected Americans. It starts out by stating the problem of attaining and keeping the attention of potential customers. Balancing the rational and emotional side of an advertisement is a battle that all advertisers have trouble with. Human history has now gone past the information age and transcended into the idea age. People now look for an emotional connection with what they are affiliated with. The purpose of an emotional connection is to help create a social identity, a kind of cult like aroma. Because of this realization, companies have figured out that break through ideas are more important than anything else now. But there are only so many big
Today’s commercials cloud the viewers’ brains with meaningless ritzy camera angles and beautiful models to divert viewers from the true meaning of the commercials. The advertisers just want consumers to spend all of their hard-earned money on their brand of products. The “Pepsi” and “Heineken” commercials are perfect examples of what Dave Barry is trying to point out in his essay, “Red, White and Beer.” He emphasizes that commercial advertisements need to make viewers think that by choosing their brands of products, viewers are helping out American society. As Rita Dove’s essay “Loose Ends” argues, people prefer this fantasy of television to the reality of their own lives. Because viewers prefer fantasy to reality, they become fixated on the fantasy, and according to Marie Winn in “Television Addiction,” this can ultimately lead to a serious addiction to television. But, one must admit that the clever tactics of the commercial advertisers are beyond compare. Who would have thought the half naked-blondes holding soda cans and American men refusing commitment would have caught viewers’ attention?
This, That and the American Dream” “This, That and the American Dream” an article written by Christian Williams briefly talks about how during a certain time everyone strived to achieve the American dream. This meant that the main thing to accomplish in life was to graduate college, be successful in your career and have a family to provide for. But over time the perception of that dream has changed, the understanding of the American dream has changed because of people wanting excessive power and control. Although the dream has the sense of being accomplished many people choose to overlook the dream because there are other things that affects someone's decision. This simply means that in America in order to be happy or proud to be an American
In the book “They Say I Say”, Brandon King writes an essay bringing multiple perspectives on what Americans golden way of living is. The “American dream” is what most American citizens all strive for. Early settlers came in to try to achieve “the dream”. Those who already lived in America choose to stay because of its grand possibilities. The United States of America is the only place in the world where you have the rights to freedom of speech. What is the American dream? It used to be said that you could come to America and go from rags to riches; you could come with nothing and achieve everything you ever wanted. Take a second and think. We all ponder upon, is the so called “American dream” dead or alive? This has been a steamy topic
In Charles S. Johnson's essay, The New Frontage on American Life one of the core themes that is presented is the idea of "assimilation". In the opening, Johnson makes the clear distinction between northern life and southern life. Johnson states for example, New York City is a particular way of living, but then there was Cleveland which had hints of the south in its lifestyle. Part of the argument presented is to show how African-Americans can assimilate with a whole new world. For that reason, Alaine Locke included this essay in the particular section labeled "The New Negro in A New World".
There is a huge difference between life in the United States as it is today and in the 1950s/1960s. The greatest change is the way in which people lived back then verses how they live today and there are many things that influence these changes. For example, after World War II ended, there was a large increase in childbirth throughout the United States. As a result of this, many Americans moved to the suburbs in hopes of a better life. This would create not only more job opportunities, but some leisure as well. There also has been a significant change in the roles that both men and women played in society in the 1950s/1960s verses today. For instance, women are no longer looked upon as just a “House Wife”. Back in the 1950s/1960s, after a woman started a family her main job was to take care of the household while the men
Have you ever thought what can cause a significant change in someone’s life? In the story “An American Childhood” the author notice that her parents do not have an interest in what she is doing so she developed her own interest.In paragraph 12 the author states “I had essentially been handed my own life.In subsequent years my parents would praise my drawings, poems and supplies.” the author was stating she had to do stuff by herself.
The Ad and the Ego depicts how the market economy has metastasized until today commercialism
This article focuses on the idea of cultural sabotage.” Cultural sabotage is used to describe any form of guerilla communication that confuses and/or distorts the message transmitted by the mass media. The central idea is that advertising has taken popular culture to remold it and give it back to society as packaging for one central idea: the answer to consume.” (Clavell 1) The article quotes the book Publicité et Societé by publicist Bernard Cathelat and states “Advertising is not only a commercial word, but also a political word, a social word, a moral word and an ideological discourse. It is the dominant language of the culture, and without doubt, the most important information system in
While watching the documentary “Two American Families” there was three aspects I noticed within the two families. The first being how there was a shift in the social class of the families due to economic problems. The second being the role reversal of the male and the female. The third being the effect of the families’ financial instability on the children and their decisions into adulthood.
Everything changed in August 1963. America was mesmerized with the famous speech “I Have a Dream” delivered by Martin Luther King. People from all over the nation gathered for one single motive, social justice, and with that citizens of the United States yearned hope for a better tomorrow; a tomorrow in which they could see a breaking dawn to a day full up roaring opportunities for everyone disregarding their ethnic background, gender, sexual preference, or economic standing. This soon led to what is now known as “The American Dream.” America’s reputation for being the land of endless possibilities has captured both foreign attention as well as native patriotism. Success here in America is defined as having a good social position and a plethora of
October 20, 2007, the day that I’m going to say goodbye to my hometown. I was born and raised in Philippines by my grandparents for sixteen years. It is heart-breaking to think that I will not see them anymore like how I used to. I was 16 years old, and it will be my first time to travel with my big brother in the airplane. Our trip from Philippines to Virginia is approximately about 18-20 hours. It is not a direct flight, so we have to change plane three times, and it is a long trip for us. I was crying the whole time when we were in the airplane. As soon as we reach our last destination which is the Washington D.C., we have no way of communicating with my mom and auntie because we have no cellphones. I was hesitant to
The ad is a re-entry. The final say in what goes into a story, however, belongs to the reporter alone. His opinions and biases are often a main part of the news the public receives. The mass media is the means by which the citizens of the United States are informed of current events in politics. This gives the media huge.