Thin Slicing By George Gladwell

1101 Words3 Pages

Gladwell refers ‘thin slicing’ as the ability to make a fast conclusion using very little information. This is an activity that almost everybody does on a daily basis when faced with different issues. In his book, Gladwell focuses on how mental process work rapidly for one to make the best and accurate judgements. He provides several examples where quick and accurate decisions are made and they are; gambling, advertising, wars and sales. Thin slicing proves that sudden decisions are right compared to those that are planned and calculated. However, thin slicing can limit individuals’ understanding of the surrounding because of inadequate data. Thin slicing benefits human beings and specifically the doctors, scientists and engineers. Nonetheless, …show more content…

For instance, in a situation where one has inadequate information in the mind, making the right decision may be hard and the conclusion made is wrong. Too much information is another challenge with thin slicing as pointed out earlier as one gets confused on the useful information to incorporate. Even though rapid cognition is accurate many times, it is also easy to misread someone or certain information using the first impression. Cognitive biases contribute to misinterpretation and one needs to be aware that one can also be wrong. The presence of likes and dislikes is another instance where thin slicing can make one stray. Here, the individual will only make a judgment based on what he prefers. The stereotypes and prejudice hinder this quick judgment as well therefore; it is not advisable to incline on a particular side when making a …show more content…

Thus, one can relay important social information in the mind without having to communicate verbally which can interfere with the cognitive processes. Thin slice judgements cannot be affected by distraction and even if there is noise or third parties, one can still utilize the cognitive resources to make an impression. Social cognition occurs automatically with no incentives like rewards to reinforce it and most of the fast judgements made are accurate. The information that one gets using thin slices is important in comprehending interpersonal conditions. As one internalizes the judgments made on the social environment, understanding behaviors and future anticipations is enhanced. The other role that thin slices play is understanding the consumer behavior. Using the existing information about consumers and their ever changing preferences, sellers can make quick decision on how to meet the needs of their

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