The World of Media

The World of Media

Introduction

The World of media is a global, multi-billion pound industry. It

provides a service to audiences around the World, supplying them with

information, news, entertainment and enjoyment.

The industry comprises of many different areas, mainly: newspapers,

magazines, cinema, television and radio. All these areas communicate

with audiences in different ways. Advertisement is an important part

of the World of media and communicates with audiences by making things

appear attractive and desirable.

For this piece of coursework I will be comparing two advertisements in

order to make sense of their meaning and to understand how they work.

I will do this by asking a series of questions and in doing so

analysing certain aspects of each advertisement such as the layout and

the language used. The two advertisements I will be comparing are an

advertisement for the holiday company Sandals, and a charity

advertisement by the Christian Children's Fund.

To begin with, my initial thoughts when looking at, not reading the

two advertisements is that they have very contrasting images. The

images used in the Sandals advertisement gives the impression of

wealth, warmth, luxury, happiness and romance while the image in the

Christian Children's Fund advertisement paints a cold, contrasting

view of poverty and possibly unhappiness, gaining sympathy from the

reader. These images jump at you straight away before reading any of

the text, it is the photographs and pictures which stress what the

article is about and how you should respond, particularly in the

Christian Children's Fund article. Photographs are a powerful ke...

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...with the focused expression

of the child's face and the heading, which actually indirectly asks a

question and so along with the readers attention, interests them into

reading on to find out more. In comparison, the Sandals advertisement

is not as eye catching in that there is more than one image to take

into account and the heading is not as enticing or intriguing as that

on the charity advertisement. Also, I think that the language used and

the way in which the charity advertisement is written makes it more

effective in that it is much more emotional and is about making a

difference to the lives of individuals and communities, in comparison

to the messages of luxury and self indulgence in the Sandals

advertisement - I would hope that most people would be more inclined

to help others, rather than indulge in ones self.