LV2 T&T
The Success Of The Virgin Company
Jesusa Vega Ronas
“A business can be started with very little money.”
– Richard Branson.
In this report I will be focusing on the success story of Richard Branson and The Virgin Company. This report will consist of how the company has made its successful way towards the travel industry as well as the business world.
Virgin Group chair Richard Branson
Richard Branson is an English businessman and investor who is very well renowned as the founder of the Virgin brand. involving in over 400 companies, he takes on great competitors and he 's worth an estimated $4.9 billion. Branson is one of the most successful and aspiring entrepreneurs alive today. Despite dropping out of school at the age of
…show more content…
Regardless of having dyslexia and struggling through school years, when Branson dropped out of school at the age of 16 he decided to start a young-culture magazine called Student which was launched in 1968. It was his very first business venture at the time and being the editor of his own magazine, Branson interviewed many celebrities such as John Lennon, Vanessa Redgrave and many more. This was his first stepping-stone to his journey. The Student magazine sold over £8000 worth of advertising in its first edition and later on was sold to a bigger …show more content…
This topic is a great way to start off someone on a course especially with travel and tourism. I felt that during my time in learning about the Virgin Group in this course has provided me an inspiration and idea of what we will be having a taste of in the travel industry.
Before graduating, one of Branson’s teacher had said “you will either go to prison or be a millionaire”. With that quote being said to a young-aspiring entrepreneur, Branson knew to himself that no one can really achieve anything without trying and that no one knows what the future holds. However, Richard Branson had the understanding of what risks he had to take on and overcome in order to succeed. His story has made thousands of people reach for the stars in their lives and I am definite that many people can learn from his ways.
Ive learnt from Richard Branson that we should spend time working on whatever we are passionate about, without having to think of the cheapest or fastest way to do it but by thinking of the most amazing way to do it. I believe that Mr. Branson’s way of succeeding in life is just by doing things in order of how much we really want
The quests for gold at the end of the rainbow, the hopes of thousands to one day live the fabled American Dream. Worldwide, everyone who is capable looks for their chance to strike it rich. Some of the most successful people today, such as Apple’s Steve Jobs and OK! Magazine’s Richard Desmond, have risen from tough backgrounds (Serafina). Growing up in abject poverty, these individuals found ways to push past the glass ceiling in their respective fields. Interestingly, many of them share similar obstacles on their way to the top.
Mark Cuban lived a very normal middle class childhood. His first taste of the business world began when he was twelve years old. He went
The most valuable lesson I have learned so far from Ben Horowitz’s book is that there is always a solution. Really, I am amazed by how much resilience Ben had when his personal and professional life were shitty. Twenty-five years ago, my father left 3M to create his own company, he left a really good position in a global company to follow his dream and also because he couldn’t stand having a boss breathing over his neck anymore. I was less than one-year-old and he “gambled” everything over an idea. That is one of the thing I admire the most about him. My dad’s story and Ben’s book made me realize even more that to be successful the hardest part is to actually start. Having a lot of ambition but never taking to risk to fulfill it or loose some price is the worst that can happened to me.
To even begin to really love life and take forth all that it presents, its critical to decide what it is that one loves. With an impeccable role as a wealthy entrepreneur, Steve Jobs and his ideas should not be taken for granted. In the Commencement Address to Stanford University, Steve Jobs expresses that it’s essential to follow one’s dreams. Although Job’s ideas are somewhat cliche, he is speaking from experience and what he has witnessed. With the ideas that one should follow their heart, not settle at all costs, and that life is too short; Steve Jobs left the Stanford graduates with motivation to fulfill their personal yearnings and ambitions. For many, the idea that their dreams can be fulfilled is talk of fantasy,
The Management of Tourism at Hengistbury Head Introduction = == == == ==
There is no scarcity of opportunity to make a living at what you love; there’s only scarcity of resolve to make it happen. ~Wayne Dyer
For example, Bill Gates, the world’s richest man, earned a scholarship to Harvard University, and took his time and spent it all on the school's computer and he knew he had potential. So he dropped out of college his sophomore year, and started a company: Microsoft. This man is what is known a as a pure risk taker. Gladwell states, “Bill gates got to do-real-time programming as an eighth grader” (12). He then evolved his company and he launched it on April 4th, 1975. He knows how to sell his products to needing customers. He interprets how to communicate with customers to attract them to his product that he wants to sell. He excelled at monopolizing his company. In all, he went way beyond just ten years. He knew that in all these events that led to his goal, he was exceedingly lucky. This does not mean he wasn't a brilliant man or that he just relied on luck. He just had excellent communication skills and knows how to sell and induce customers to buy his product, and this led him to achieve a great
Introduction: Leighton Holdings is Australia’s one of the most reputed organization, which is active in engineering and infrastructure, mining and resources, environmental services industries and telecommunications which is listed on the Australian Securities Exchange since 1962. This company has operations in different countries including Australia, South East Asia, New Zealand, Vietnam, China and Middle East. The main focus and activities of Leighton Holdings include market positioning, strategic direction and planning, financial management and corporate and public affairs.
Branson eventually sold the Virgin Label for $1 billion so he could keep his airline company alive, this was a disheartening moment in his career because he had to let the foundation of his now empire slip away, but he says sometimes you need to “consider getting smaller in order to get bigger (Dearlove, 2007).” He says this was his business strategy all along, instead of growing one company he prefers to set up individual companies allowing lower level employees to run smaller entities. This has brought him great success and he claims is less risky, his original record label wasn’t just one chain, instead it was 32 smaller record companies each ran by a different person. After the sale of his record label he focused on his airline company Virgin Atlantic, which battled head to head with British Airways. The rise of Virgin Atlantic was rapid and British Airways saw them as a big threat so British Airways conducted a series of foul play acts to decrease the reputation of Virgin Atlantic. This was all settled in court in which Branson successfully sued British airways for roughly $8 million (Branson, 2008). Traveling is the target market for Virgins more recent endeavors as Branson has invested in a train company, more fuel-efficient travel and his most recent project Virgin Galactic. One thing that the Virgin group does to differentiate
For the introduction, brief information regarding my purchase and the travel and tourism industry is presented. It was then followed by the explanation of the 2 chosen theories from two different chapters.
Conclusion: In conclusion, as Steve said "I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance" that the secret of success. The person who wishes to success, he should recognize his weakness and formulates a plan to overcome them and he must have a clear goal for life. What's need is an idea put into action followed with proper planning and persistency.
...people turn to the people in the past that have overcome incredible odds to achieve great things. People like Linden Strandberg who became successful in unconventional ways are often looked at for inspiration for achieving thing that generally do not seem possible. When looking at examples like Mark Zuckerberg it can sometimes be misleading because he had accomplished so much in his life already. People love a good underdog story to help them cope with their own letdowns and failures but stories like Zuckerberg’s are outliers they are not the norm. Strandberg’s story was one that was more plausible and more feasible for its time. Nowadays someone going from nothing to something is just as close to impossible as you can get.
Robert Kiyosaki said “You’re only poor if you give up. The most important thing is that you did something. Most people only talk and dream of getting rich. You’ve done something” There is no way of becoming successful in life if you aren’t driven and don’t have determination in what you believe in. The main point of this book was that you need to make money work for you and not the other way around. It is tough trying to put your wants and fears to the side in order to get rich and stay rich. One tip given was that you need to stop what your doing if what your doing isn’t working for you. Robert Kiyosaki did a great job of taking us into his life and his journey into becoming successful.
Richard Branson prides Virgin on the positive environment he sets for employees. Delegation, listening and the value of employees are key to being a good leader. These three assets to being a great leader have proven to assist Richard Branson in success. Mr. Branson approaches negotiation the same way he approaches her personal life, adventurous and boisterous. His negotiation approach is untraditional and unconventional in business. Perhaps Branson may be
At times we may doubt our dreams, we wonder if our dreams could one day truly become a reality. We encounter a numberless amount of challenges throughout our lifetimes, many we have no say in the outcome, but many that we do. We have two choices when faced with adversity; we can either turn our backs and quit or stand up and fight back. This is what it comes down to ultimately, how far we’re willing to go to fulfill our dreams. Successful individuals don’t get discouraged from achieving greatness. They pave their own path to success by keeping their dreams in mind and taking the necessary risks to achieve their