The Theory Of Planned Behavior (TPB)

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The client I chose for this project is my daughter, Madison. She is eight years old, and is in the third grade at our local grade school. The problem she has is sucking her two middle fingers on her left hand, she has done this since birth. While it is very common for children to suck their thumbs or fingers or a pacifier, Madison is long past the age where this is an acceptable behavior. She refrains from sucking her fingers at school and around most people because she knows this is not normal behavior for an eight year old. She has stated many times that she “will quit when she’s five or six” but always reverts back to the familiar and comforting behavior especially when she is tired or sick. I decided to employ the Theory of Planned Behavior to help her kick her habit once and for all! …show more content…

It started as the Theory of Reasoned Action in 1980 to predict an individual’s intention to engage in a behavior at a specific time and place. The theory proposes a model which can measure how human actions are guided. It predicts the occurrence of a particular behavior, provided that the behavior is intentional. The theory was intended to explain all behaviors over which people have the ability to exert self-control. The key component to this model is behavioral intent. It proposes that behavioral intentions are influenced by the attitude about the likelihood that the behavior will have the expected outcome and the subjective evaluation of the risks and benefits of that outcome. TBP is a theory that links beliefs and behavior. The concept was proposed by Ajzen to improve the predictive power of the Theory of Reasoned Action by including perceived behavioral

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