The entertainment industry has been around for many, many years, dating back to the original theater productions. Actors and actresses had to make sure that they could find work and also to ensure they were getting paid their dues correctly and promptly, therefore talent agencies emerged. Talent agencies help actors, actresses, models, and other entertainment personalities find work in their desired field and help them keep their careers on the right track. But in the 1980’s there was a shake-up of power and the talent agencies were on the losing end of this power struggle. What I would like to explore and research, is the way that these agencies were able to stay in business and use media and other outlets to keep their heads above water and not go out of business. How much power did the talent agencies have before this shake up in the 1980’s and how did the power transfer and to whom did it go. How were the agencies able to continue to drum up business and continue to thrive and flourish in a business that seemed to be dwindling? What tactics were used by the talent agents to stay relevant in an industry that was taking their power was being transferred to others in the same industry? The talent agencies became very powerful in the entertainment industry and did as they pleased. When the 1980’s came there was a major shake up in the entertainment industry and the power was stripped from the talent agencies and consequently was divided between the other players in the industry. Therefore many of the talent agencies began to disband and that part of the industry began to dwindle. To stay in business many of the agencies began to spread their influences into other parts of the industry such as models, voice over, and ch... ... middle of paper ... ...h social media, the talent agencies in the late 1990’s and early 2000’s turned their luck around. Through social media, the agencies fueled rumors and episodes to shift the power back to their side from the managers, casting directors and movie producers. Ken Slevin, one of the founders and owners of the talent agency CESD, said that social media aided his company’s rise to power in the United States. Because of the use of Facebook, Twitter, Instagram and Pinterest, he has found talent and expanded his company to cover the entire United States of America. One of his agents Mallory Tucker said that social media helps her keep in touch with her clients easily and allows her to connect on a more personal level. Through social media, this connection between agents and their artists should be the catalyst to keep the industry alive and running well for the future.
The Entertainment Industry is an expanding industry with numerous career opportunities especially for the quick learning students in today’s world. I chose to study the entertainment industry because I have always had a passion for it. I grew up with music always playing on the radio and if the radio was off, the television was tuned into some show. I know many people listen to music and watch television all the time, but there is so much more to this industry. Being so passionate has led me to studying specific things in the industry and learning the ins and outs of it, which is helping me to find a potential career. There are many people in the industry that I look up to and one person, who has made it in particular, is Debra Rathwell.
Hollywood has always been considered as one of the crown jewels of the entertainment industry. A true powerhouse of western cinema with a myriad of productions, each successful in the art of storytelling, and the maker of numerous directors, producers, writers and actors. With a reputation such as that, it’s no surprise that Hollywood is not only a symbol of success but also a beacon of hope for any aspiring newcomer.
couple of years they got a big show in L.A. They hired agent Don Muller and he
The music industry’s history is a convoluted mess. There is no real consensus on what the music industry IS and what paths it has taken. Were the Beatles the greatest band to ever exist? Maybe. Is there a hyper objectification of women throughout the “men’s club” that is the music industry? Probably. It’s this hard to define, frankly confusing business that is worth roughly $130 billion dollars today. With it’s flimsy and opaque edges, can the music industry ever be called into question on its wrongdoings? The racist undertone throughout its history may force it to. With the music industry as an ever growing business that seems to change almost every decade, the one thing that has not changed throughout time is an undercurrent of racism that
So many young people go into the entertainment business. Most of them do not know that without a support system to keep them grounded and stable their mental development can be compromised. The society that we place so high in our culture and deem worthy of such high praise, eat our children alive. They grow too fast, have to defend themselves constantly, and are watched around the clock. As a society, we must take a look at what we are doing to the people in the entertainment industry.
Today the entertainment industry overpowers society, millions of people spend their time watching shows, movies and soap operas. How can the industry keep all the people satisfied? Many people get reeled in by the supernatural, so majority of todays industry revolves around the supernatural such as vampires, werewolves etc. . Taking vampires for example, vampires have become a huge part of teenage fictional literature and the entertainment business takes advantage of it and creates film adaptations of books such as “Twilight”. Since individuals are so hooked they rush to buy movie tickets to see the film, according to Del Toro and Hogan, “ In a society that moves as fast as ours, where every week a new “blockbuster” must be enthroned at the box office…” (323). In the end the entertainment industry uses the supernatural theme to make a great amount of profit and they keep making sequels and new movies rap...
Social media marketing is a simple option to add to the current promotional tactics being used by an organization. It is no longer optional; social media is mandatory for nonprofit organizations (Stengel). Studies have shown that many people think social media techniques complement traditional media; even more believe that blogs and social media influence the news coverage in traditional media tactics (Wright and Hinson 2008). There are a number of professionals that believe embracing social media is the only way for public relations to continue in the digital age. For example, Robert J. Key explains, “Public relations in the digital age requires understanding how your key constituents are gathering and sharing information and then influencing them at key points; doing so requires strategies that embrace the digital age” (Wright and Hinson 2008). Larry Weber, a renowned professional in implementing global public relations campaigns, also agrees that the communications world is moving in a drastically digital direction and in order to communicate effectively, one must understand this transformation (Wright and Hinson 2008).
Connecting by Twitter, Instagram or Facebook can reach out millions. Social media is the new asset to marketing and maintaining a career in the music business. With millions even billions of users actively using these sites, it is a promoters’ tool to take advantage of it. “91% of mobile Internet access is for social activities and There are over 1.15 billion users access Facebook” (Luu).These numbers are shocking and social media users are seeing the messages that are sent out multiple times in different way. “Social media is connecting Billboard Music with Twitter in late May to provide real time charts for listeners that are connected via Twitter”(Brusuelas). This is a perfect example of how the future will be. Twitter and Billboard music will allow people to see new upcoming music and a way for musicians to interact with the consumers.
Lowson, Kathleen. ""HOLLYWOOD POWER IN THE 21ST CENTURY"©Taking the Controversy to a Level of Action -- Hollywood's Power Elite Speaks Out By Kathleen Lowson." "HOLLYWOOD POWER IN THE 21ST CENTURY"©Taking the Controversy to a Level of Action -- Hollywood's Power Elite Speaks Out By Kathleen Lowson. Lowson
...ildren, and most of their time must be enjoyed in creating their own private space. During our childhood, we build the seeds of creativity that will eventually determine our personality. And during adulthood, we always look back to the wonders of our youth. Show business is very hard for anyone, particularly for kids. Children do not belong in the entertainment industry. Young stars often complain about a stolen childhood, the pressure they have to face at a young age forcing them to mature fast, and the risks of exposure to dirty show business while still an innocent playful child. Celebrities who were exposed to the limelight at a tender age become scarred for life by early success and tend to compensate for the childhood they were deprived of during their later years in life.
of the view of the general population. Social media is a great way for celebrities to advance or
Today 's generation is all about social media. It is the new way to have instant connection to thousands all over the world. Today 's company are now doing less traditional television, radio, and print advertisement and more promotion via Twitter, Facebook and/or Instagram. Companies are invested in getting famous people to post pictures or tweet about their products, knowing that, one person can connect with millions with just one post. Over half of the world has access to social media, making them great consumers. Social media benefit marketing by giving the companies the opportunity to learn their audience/consumers, having access to instant feedback and bring awareness to here product.
Maria G Mackavey. Journal of American Academy of Business, Cambridge. Hollywood: Sep 2006. Vol 9 iss; pg244 6pgs
Secondly, the social media has made it easier for businesses and business people such as bankers, business owners, brands, and even celebrities to communicate faster and to get things accomplished. Through social media interaction networks such as Twitter, Instagram, What...
In the end, social media provide a way of keeping in relations with friends, also allow many companies to reach a large number of costumers and to be more productivity. At the same time, media are changing the ways in which we communicate and interact with others. Social media is a very interesting thing in our life. It was made for the free exchange of lots of information all around the world without boundaries but we have to know well how and why to use these media.