The Sneaker As A Reflection Of Our Past

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The Sneaker as a Reflection of Our Past

Supreme, a popular Los Angeles based retailer, teamed with the internationally recognized brand Nike to release a shoe called the Supreme x Nike Air Foamposite on the 3rd of April 2014. It’s a re-imaging of the shoe worn by the now retired professional basketball player Anfernee “Penny” Hardaway. An announcement was made via the store’s Twitter page that the shoe would be available for purchase on a first come first serve basis during the early morning of the upcoming Wednesday. There were eighty people lined up upside of Supreme’s Melrose location a mere thirty minutes after the message hit the internet. There were over four hundred people gathered on the sidewalk by late afternoon. So many sneaker aficionados showed up that the police were brought in to ensure the safety of everyone involved.
While this level of hype is not associated with all shoe releases, the number of events like this is growing year by year. Dedicated masses will go to great lengths and spend remarkable amounts of money to obtain the rarest and most illustrious pairs...

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