The Sherwin-Williams Company

533 Words2 Pages

When the Sherwin-Williams Company’s famed Cover the Earth logo came out in 1893, company executives had no idea how truly symbolic the company’s official trademark would be. Shortly thereafter, Sherwin-Williams products had become available throughout the Americas. Now, a hundred years later, the Cover the Earth logo is symbolic of the company’s drive into international markets. So in the twenty-first century, Cover the Earth means acquiring local operations around the world, including manufacturing, supply chain, sales, customer service, and more.
This push to international makets requires systems and processes that can support diverse local businesses, guaranteeing consistency and quality in products and financial operations. Their new system needed to provide local operating units with autonomy and flexibility, …show more content…

Since then, three Oracle programs have been initiated, and the application suite has been organized into five key processes, including one that assists in paint recipes and manufacturing processes spread seemlessly around the world. The Oracle applications allowed for globally centralized data that promotes efficiency and compliance, stimulates growth, and strengthens the bottom line.
There are three reasons that spurred Sherwin-Williams to aggressively pursue global markets. The first reason was the opportunity to open new markets. The second reason was that the company’s industrial customer markets were increasingly global in nature; American manufacturers were establishing operations around the globe, and international manufacturers were looking for quality finishes that Sherwin-Williams could supply. The third reason for Sherwin-Williams’ global expansion is that the company’s supply chain was becoming increasingly global, as raw material sourcing became a global

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