When hearing that the renowned Pumpkin Spice Latte is now available, what comes to mind? Now-a-days, the term pumpkin spice has become the welcoming to the fall season. Every year at the beginning of the season, anything and everything pumpkin spice is heavily advertised. Many companies have started incorporating pumpkin spice into their products in various ways. For example, during the fall season many food and drinks, candles, and hair and body products all become available in various pumpkin spice flavors and scents. In today’s modern society, fall is almost being defined by pumpkin spice. Pumpkin spice is only around for a limited time each year and so many people tend to jump on the bandwagon. Pumpkin spice can very well serve as a general …show more content…
Today, people have become obsessed with pumpkin spice everything. Pumpkin spice has become so common that almost any food or drink you can think of is available in a pumpkin spice flavor during the fall season. For example, there is now pumpkin spice M&M's, pumpkin spice gum, pumpkin spice yogurt, pumpkin spice Oreos, pumpkin spice cereal, pumpkin spice beer, pumpkin spice cookies, pumpkin spice bagels, pumpkin spice Pop-Tarts, pumpkin spice popcorn, pumpkin spice coffee and creamer, and even pumpkin spice Pringles; the list goes on and on. Pumpkin Spice has turned into a modern fad. Research has shown there are a few reasons as to why it has become more and more popular. One of the most popular reasons is the belief that everyone is doing it. When it …show more content…
The Starbucks ad featuring the Pumpkin Spice Latte uses many factors to grab the attention of the consumer, and is rhetorically effective due to the use of pathos and logos. Pathos can be seen incorporated into many features in the ad. First, the colors featured in the ad are strategically planned. The pumpkin spice latte is obviously a drink based on the particular season of fall. Therefore, Starbucks played o ff many people’s excitement towards the upcoming season and incorporated many fall colors, like orange, red, green, and brown. Then, as the consumer reads this ad they realize that this latte will probably only be available for a limited time because it is a seasonal drink. This statement builds anticipation for the consumer, and may make them want to go buy this latte as soon as they can, so that they do not miss out on this
The look on the man’s face when he looks up portrays the emotions that the audience is feeling: shock, joy, and relief. Finally the sun comes back out and the man has both his dog and his horse back at home. There are many rhetorical strategies that Budweiser uses in their advertisement. The biggest being pathos. They use pathos in almost every aspect of their commercial. By changing the lighting, music, and overall relatability they are able to change the audience’s emotions. They also use ethos in their commercial by always reminding you of their brand.
This advertisement uses a combination of star power and a simple color scheme to draw viewers in. Most people know who Kim Kardashian is and by showing her having fun, the viewer subconsciously links that to the fun they would have. The black and white shades are all bland when compared to the green color of the bottle, the drink, and Kim's dress. By using the natural color of the drink to show off Kim's dress in the middle of the crowd, tells the viewer that by drinking this liqueur, they will also stand
The Pumpkin Spice Latte is the most popular seasonal beverage of all time. The Starbucks drink has even turned into a staple of fall flavor. It’s almost unbelievable to think that Starbucks has turned warm milk and spices from a coffee drink to an icon. You can conclude it is geared toward people who find comfort and elation in the fall season because of the warmth of colors and choice of cozy words in the description. It targets older consumers who may find nostalgia of Halloween from the old days. The ad is also targeting younger consumers who idolize trends and like to use social media by including the hashtag #PSL. Young people can add the hashtag when posting status
Cultures are becoming obsessed with pumpkin spice flavors because it’s just a good flavor. Other reasons why people are obsessed because it’s a newer thing. I really don’t know why everybody likes it I guess just because it’s good. I mean how could you pass up a pumpkin spice latte or pumpkin spice Pringles, pumpkin spice doughnuts or anything like that. People also like pumpkin spice latte because it’s caffeine. The Pumpkin Spice Latte is a coffee drink made with a mix of traditional fall spice flavors.
The intended audience for this advertisement are runners because Brooks, the company, is marketing a shoe, and Humpty Dumpty wears clothing that people in marathons wear. As well in the book, it shows the King’ marathon and Humpty Dumpty supporters in the marathon, and key words, which is run. Pathos is being used as the means of persuasion because it gives off the emotion of happiness, that the shoe is so comfortable that it will make a person feel comfortable and happy while they run a marathon or exercise. The need for aesthetic sensation is displayed because the drawing is a type of art that is depicting the advertisement and it draws toward the creative side and enhances the advertisement. The story that is depicted in the advertisement
Sorry Starbucks, you didn’t start the pumpkin spice fad, in the 1700s Colonists would cut off the tops of pumpkins and fill them with milk, spices and honey, then bake them in hot ashes!
Use of Pathos in an Ad Commercial Images used for advertisements, newspapers, or magazines usually include the significant purposes and ideas. Then, in many cases, they are described by ethos, pathos, and logos, which are used frequently to catch viewers’ attention. Even if the ads do not have concrete strategies and clear opinions, those ads may not be able to persuade the viewers. In other words, the excellent ads could use one of three persuasions. The following advertisement is the good example of embedded pathos in the advertisement.
Invoking feelings and bits of emotions like advertisement do, causes viewers to feel more connected to whatever is being advertised or presented. The use of feelings and emotions in a persuasive manor is referred to as using the pathos persuasive technique and is one of the most popular techniques used in our culture today. The feelings created from an ad like this could range from anger, to jealousy, sorrow, and even fear. This specific ad is oriented towards the specific emotions of determination and fearlessness that a quality competitor should have. Its displays the message to not ever give up and push on because the failures that even the greats of the sport have had motivated them to be better and become who they are today. The use of pathos helps Gatorade make it sound like anyone can succeed if they use their product by determining the viewers and providing that little bit of a push. This is meant to light that fire of emotion inside someone to do their best. Gatorade has been able to do the same thing with each of their commercials and that feeling you get when you watch commercials like that is due to the pathos persuasive
Marc Jacob’s advertisement for the women’s fragrance, “Daisy” utilized a unique set of images to encode both explicit and implicit messages which function to create a visually appealing medium that is able to impact consumers on an emotional level. Through the first order of signification, the advertisement emphasizes lighting and bold, white text to effectively draw attention and accentuate their product and name. The source of luminescence seems to stem from the product itself as it illuminates surrounding areas such as the hair of the model and functions to contrast the duller surroundings. The text for the product and company name also display contrast with the light letters on a dark background and act as a simple yet sophisticated frame for the image while reinforcing what is said on the bottle. These techniques allow Marc Jacob to grant the product a divine, almost heavenly appearance and the model an angelic presence which implies a “bright” outcome with the use of the luxurious fragrance. In addition, the light from the product seems like the ideal way forth, a mystical beacon in the muddled, dull surrounding thus giving the product an air of importance. Secondly, from a denotative standpoint, the advertisement is set in a field of flowers and maintains a coherent yellow and green colour scheme throughout. The colours used reflect a very naturalistic setting that is cheerful and serene. Observers can make the connection between the livid, open field to the natural, floral fragrance. Furthermore, the title flower acts as a key sign in the advertisement and is connotative of beauty, youthfulness and innocence. The entirety of the bottle is representative of a yonic symbol and the large, crowning daisies amplify the promise ...
Starbucks is currently the industry leader in specialty coffee. They purchased more high quality coffee beans than anyone else in the world and keep in good standings with the producers to ensure they get the best beans. Getting the best beans is only the first part, Starbucks also has a “closed loop system” that protects the beans from oxygen immediately after roasting to the time of packaging. They did this through their invention of a one-way valve which let the natural gasses escape but keeping oxygen out. This gave them the unique ability to ensure freshness and extended the shelf life to 26 weeks. Starbucks isn’t only about the coffee, it’s also about a place where people can escape to enjoy music, reflect, read, or just chat. It is a total coffee experience. The retail outlet has been responsible for much of Starbucks growth and has contributed substantially to their brand equity.
The second commercial also uses pathos because of its ability to make viewers happy and give them a new sense of creativity. The little boy seen in the video walks into Jackson's dressing room trying on much of his clothing including a fedora hat, like Jackson in the video wore, he throws it in the air, imagining that he is a megastar performing in front of thousands of people. Viewers who then see the commercial will think that if they buy Pepsi they will have the imagination to be whoever they want to
The advertisement shows a happy man drinking Starbucks Double Chocolate Chip Frappuccino and using two hashtags “my mood” and “my Starbucks” (see figure 2). Also, it is a faulty analogy because it contains an unrealistic statement which is to feel Monday as Friday if the customer buys a drink from Starbucks. Furthermore, by providing this statement in the advertisement, it will help them to get the customers attention and make more profits. In addition, they use the hashtags “my mood “ and “my Starbucks” so when the customers buy it, they can share it by using these hashtags so the other customers will see different posters or advertisements related to Starbucks. Also, when they share it, the company will be happy because people share their advertisement for nothing and the company can get more customers. Also, this advertisement shows that this coffee could change the person's mood which not always true, but according to the research, it can make the person relaxed. It is an unethical advertisement because of using a faulty analogy to sell their products and it does not explain the product, compare it to other coffee companies, how it changes the mood, and what the effects that it can cause. On the other hand, the advertisement uses pathos because it makes the customers excited to feel their Monday as a
Are you wondering whether it is possible for any natural prevention for cancer to exist? Recent research has proven that there is considerable hope in looking at pumpkin seeds as a possible solution to the problem that has rocked humanity for many decades for which we have not been able to find any concrete solutions.
In the article “Halloween: an Evolving American Consumption Ritual”, Russell W. Belk, a professor of marketing at the University of Utah, explained that the real source of the scare came about during and after the Vietnam War era. In addition to his explanation, Belk wrote: Halloween treat rumors have actually flourished because we felt surrounded by non-actionable threats with the U.S. loss in Vietnam, the Arab oil embargo, increased crime, the Tylenol poisonings, and increased reports of various forms of child abuse. As a reference, the Tylenol poisonings were a series of events that occurred in Chicago of 1982 when multitudes of people died from traces of laced potassium cyanide in regular Tylenol bottles. In retrospect, Halloween used to be celebrated without severe warning up until U.S. loss in the Vietnam War. Of course, the Tylenol poisonings brought into realization that the dangers of tampering that were yet to be mitigated may lurk into other common products, such as
Today, due to the technological evolution and worldwide trade, people came to enjoy foreign cultures regardless the East or West. More and more people travel around the world freely and explore exotic cultures. Among those pleasures, food can be the most interesting lure which represents the culture. This is because food is unique to the place. One of major aspects which enhance the uniqueness of food is its condiments such as spices and flavors. Chefs are enthusiastic in using flavors to stimulate epicurians’ appetites and to add special tastes to the cuisine. Although condiments tend to be considered subordinating part of food, they have very long histories and significant meanings in ancient times. In ancient times, condiments were highly valued, “as basic ingredients of incense, embalming preservatives, ointments, perfumes, antidotes against poisons, cosmetics, and medicines, and were used only to a limited extent in the kitchen (Rosengarten 16). Studying their histories and roots of the names, such as etymology, will help us to track down the ancient life, culture, and social values. And the use of condiments were much more expansive than today and played one of the most important parts in the world history, encouraging the civilization which allowed today’s worldwide trades. This research is focused on the etymologies of major condiment words such as salt, vinegar, pepper, cinnamon, and mustard, which have been highly valued from ancient time to today’s life. In addition, the migrations of those words in the world and expressions produced by wisdom of ancient people are also investigated.