The Role Of Communication: The Importance Of The Society

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Communication is the dire need of the society and it takes place at all levels, various forms of mass communication serves this need. Communication is the process of sending and receiving information. It can also be explained as sharing your ideas, thoughts, beliefs, views, knowledge, opinions, feelings, an idea or an attitude. It is the means through which we develop, maintain and mend human relationships. Communication in other words can also be defined as spread of information to stimulate a response between a person and an audience. The purpose of communication is to create commonality. To communicate successfully, the sender’s words and signs must mean the identical to the receiver that might do to the sender. Man’s need for communication …show more content…

Therefore newspaper, radio and television has become an indispensable part of our life.
Journalism also regarded as the fourth estate of democracy has had a chequered growth. It is regarded as an important strength in government, so vital to the working of a democracy that it has been represented as an essential component of democracy itself. Journalism is the art, science of gathering, selecting and processing information, ideas, and opinions, for disseminating it to the public. It can also be stated as the art of collecting answers to 5 Ws and 1 H (who, what, when, when, where, why and how) of the incident, event, report or happening. The actual meaning of the term Journalism lies in its objective of informing the target audience about the issues relating to government, society and business organization. All the information gathered are disseminated to the masses (public) through the various forms of journalism i.e Print or broadcast medium. In a democracy, the role of the press …show more content…

The news, stories, dramas and movies are easily accessible nowadays. This audio visual medium blends picture with sound and produce a communication experience on the screen. BBc on 2 November 1936, initiated the first regular television service in the world. Television made its appearance in Indian media industry in September 1959 as a pilot project. To make television an integral part of human life, Doordarshan commenced and from the very starting it acted as an agent of education and social change.The most important change in the television broadcasting happened in the year 1975 with the introductiob of Satellite Instructional Television Experiment (SITE). It was a one year pilot project to experiment with television through satellite communication to broadcast special

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