The Pros And Cons Of The Greenpeace

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However, you have to delve deeper to find out what we just covered. The Greenpeace visage on the surface is entirely different from what it actually is underneath, and they use that to solidify how they manage to get people to donate. They simply appeal to a persons’ emotions and human nature. Now if you ask me, that whole selling strategy is unethical at best. So why does it seem to work so well? Humans are intellectual beings; in fact, we are the only known sentient beings in the universe. Therefore, we have to stick together, right? People don’t generally use that thought process when choosing to donate to a company such as Greenpeace, but the outcome is the same. If you are given the opportunity to do something to feel as if you’ve …show more content…

I want to join the air force and fly the drones like that guy!” When in reality the air force is mainly mechanics and only the elite are drone or fighter pilots. It is also unsurprising as to why it works and people buy into it. As mentioned previously, these commercials, websites, and ads in general are so over the top and hyped up, which it appeals to your pride. Once it appeals to your pride, the strategy they are using has done its job. You may feel the “need” to serve your country after seeing these ads and going onto the website due to just how much they appeal to the patriot in you.
Now that we’ve analyzed just how each of these organization functions and pushes product, we can see how they can improve or increase their sales from terms given to us. The first term given to us is consumer satisfaction. Immediately, I know Tesla would benefit the most from the use of this term. In a sense, they already do. Tesla is all about high-quality parts and luxury in a car that drives like a dream, as well as being environmentally …show more content…

At the most basic point, if a consumer is happy, it bodes well for your company. They will tell others, write good reviews, come back for your service, and generally gain more revenue that previously wasn’t available. In reality, any company could adapt the term into their business practice and they would more than likely become more successful than if they ignored it, but Tesla would benefit the most out of these three. The next term given to us is consumer involvement. What is consumer involvement? It’s getting your company’s consumer base involved in whatever operations your company has. It might be something as simple as a survey, a raffle, or design your own shoes. This is a tough one, because the Air Force and Greenpeace could both benefit greatly from the use of this term. However, ultimately Greenpeace would benefit greater. Greenpeace is all about coming together as one to save the environment and bring down the big bad

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