Change happens all the time and affects all facets of life. It is unavoidable; and occurs for various reasons. Change is constant. In the business world, change is defined as a process that moves an organization from a present state to a desired future state with the goal of enhancing their effective¬ness (Weiss, 2012). Organizational change is generally triggered by external and/or internal forces (Weiss, 2012). Some external forces that cause change are the economy, technology, political and socio-cultural issues. Internal forces that lead to change can be attributed to leadership skills and abilities, goals and objectives, as well as improvements in technology. These forces then lead to changes within the business structure, processes and procedures, physical work environment, job design and duties as well as skills and knowledge levels. Regardless of the type of force that triggers the change, organizations need to take advantage of the opportunity, communicate the vision and strategy, create value and gain the support of the employees and stakeholders. Change is an ongoing and never-ending process of organizational life (Van de Ven, & Sun, 2011). One corporation that has gone through numerous changes is AT & T; a global corporation that is recognized as one of the leading worldwide telecommunications providers of innovative, reliable, high-quality products and services (att.com). Just like other global corporations, within this corporation there are many business entities such as Finance. Within this entity there is an organization called Bill Review. This paper will examine how the Bill Review organization has a critical need for change in regards to customer satisfaction and how to effectively utilize the Kotter Eight Step...
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...nto the culture of the corporation.
Reference
http://www.att.com/gen/investor-relations?pid=5711
Kotter, J. P. (1995). Leading Change: Why Transformation Efforts Fail. (cover story). Harvard Business Review, 73(2), 59-67
Kotter, J. P. (2012). ACCELERATE! (cover story). Harvard Business Review, 90(11), 43-58.
Kourdi, J. (2007). IDEA 57: Kotter's eight phases of change. In , 101 Great Business Ideas (pp. 135-137). Marshall Cavendish Limited.
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Staren, E. A. (2013). Optimizing Organizational Change. Physician Executive, 39(3), 58.
Van de Ven, A. H., & Sun, K. (2011). Breakdowns in Implementing Models of Organization Change. Academy Of Management Perspectives, 25(3), 58-74. doi:10.5465/AMP.2011.63886530
Weiss, J.W. (2012). Organizational Change. San Diego, CA: Bridgepoint Education, Inc.
Leading Change was named the top management book of the year by Management General. There are three major sections in this book. The first section is ¡§the change of problem and its solution¡¨ ; which discusses why firms fail. The second one is ¡§the eight-stage process¡¨ that deals with methods of performing changes. Lastly, ¡§implications for the twenty-first century¡¨ is discussed as the conclusion. The eight stages of process are as followed: (1) Establishing a sense of urgency. (2) Creating the guiding coalition. (3) Developing a vision and a strategy. (4) Communicating the change of vision. (5) Empowering employees for broad-based action. (6) Generating short-term wins. (7) Consolidating gains and producing more changes. (8) Anchoring new approaches in the culture.
John Kotter’s 8-step theory, is a theory all businesses should strive to follow, as it clearly is essential in a business’s improvements. This theory gives businesses an insight into how to handle change and not let change overcome your business. It is recommended that this theory is used in all aspects of a business when come face to face with change.
Kotter, J. P., & Schlesinger, L. A. (2008). Choosing strategies for change. Harvard Business Review, 86(7/8), 130-139.
The New England Wire and Cable (NEWC) present a situation that was quite possibly very common amongst many towns and smaller cities in the United States during the mid-1980s to the early 1990s. As large corporations with new technology swept across the country, small town American and its legacy manufactures and companies struggled to keep pace. This case study references the New England Wire and Cable Company that in some ways was resistant to change. John P. Kotter’s article, Why Transformation Efforts Fail, outlines eight classic errors that are made in the transformation process. Likewise, Kotter’s article also outlines eight steps that could spearhead transformation within an organization. There was clearly a commonly hidden problem within the NEWC the so many times goes unseen. That problem was the leadership of NEWC.
Organizational changes are constant in both the public and private sector. Some changes are small and easily managed and others are large scale vision changes. With organization-wide changes, such as a redirection in the organizations vision, strong creative leaders are needed to ensure the vision is sold to the employees and that the change is implemented smoothly. The Virginia Department of Corrections (VADOC) has recently changed visions to strengthen the way we create long term public safety. This change in mission and vision statements was a smooth process but has not been implemented without its share of issues.
In today’s ever changing world people must adapt to change. If an organization wants to be successful or remain successful they must embrace change. This book helps us identify why people succeed and or fail at large scale change. A lot of companies have a problem with integrating change, The Heart of Change, outlines ways a company can integrate change. The text book Ivanceich’s Organizational Behavior and Kotter and Cohen’s The Heart of Change outlines how change can be a good thing within an organization. The Heart of Change introduces its readers to eight steps the authors feel are important in introducing a large scale organizational change. Today’s organizations have to deal with leadership change, change in the economy,
Kotter’s 8-step model of transforming your organization is a linear top-down approach for managing change. The model is considered simple and intuitive by design (Venkatramani, V. et al, 2008), and is presented in a guide-like process. The model shares common features with other Change Models such as getting people attention, planning and implementing change, evaluation and institutionalization of change (Cepturenau, 2009). The case of the Glenrothes Colliery is considered to evaluate John Kotter’s model.
Kotter, JP 1995, Leading change: why transformation efforts fail. In Harvard Business Review on Change, Harvard Business School Press, Boston.
“Leading Change: Why Transformation Efforts Fail” is an article written by John P. Kotter in the Harvard Business Review, which outlines eight critical factors to help leaders successfully transform a business. Since leading requires the ability to influence other people to reach a goal, the leadership needs to take steps to cope with a new, more challenging global market environment. Kotter emphasizes the mistakes corporations make when implementing change and why those efforts create failure; therefore, it is essential that leaders learn to apply change effectively in order for it to be beneficial in the long-term (Kotter).
Kotter, J. P. (2007). ‘Leading change: Why transformation efforts fail’. Harvard Business Review, January: 96-103.
When organizational change proves necessary, all people at all levels of the organization should address change as a “how,” “what,” and “why” problem in order for the change to be sustained over time.
Change in an organization occurs when an organization identifies an area of where necessary change must be undertaken, examines it thoroughly and adapts to it. This may lead to gaps where employees may not adapt to a certain change and therefore it is important that an organization takes into considerati...
Middlebrook, B., Caruth, D., & Frank, R. (1984, Summer 85). Overcoming Resistance to Change. Management Journal, 50(3), pp. 23.
Reavis, C. (rev. 2010 November 9). Turnaround and Transformation: Leadrship and Risk at Boston 's Institue Of Contemporary At. Massachusetts Institute Of Technology Case (Library) 10-104.
The world is constantly changing in many different ways. Whether it is technological or cultural change is present and inevitable. Organizations are not exempt from change. As a matter of fact, organizations have to change with the world and society in order to be successful. Organizations have to constantly incorporate change in order to have a competitive advantage and satisfy their customers. Organizations use change in order to learn and grow. However, change is not something that can happen in an organization overnight. It has to be thought through and planned. The General Model of Planned Change focuses on what processes are used by the organization to implement change. In the General Model of Planned Change, four steps are used in order to complete the process of change. Entering and Contracting, Diagnosing, Planning and Implementing, and Evaluating and Institutionalizing are the four steps used in order to complete the process of change in an organization. The diagnostic process is one of the most important activities in OD(Cummings, 2009, p. 30).