The Pros And Cons Of Marketing And Sales Ethics

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Marketing and Sales Ethics There are many social aspects that come into consideration when one thinks of an advertisement. Some of these social aspects are: does advertising educate the consumer, does advertising improve the standard of living, and does advertising have a powerful effect on the mass media. These three social aspects will be researched in depth to discover the pros and cons of each, and any ethical implications. Social aspects and ethical considerations need to be considered when developing and executing a sales and marketing plan.
Advertising Educates Consumers Many consumers and experts have mixed feelings on what the true effects are of an advertisement on the population. Real questions that many experts have are, "does …show more content…

"Supports of advertising argue that advertising educates consumers, equipping them with the information they need to make informed purchase decisions" (O 'Guinn, Allen, & Semenik, 2015, p. 79). This holds a lot of validity. Advertisements do keep the consumers informed of new products and services, and how these products or services can positively impact their lives. Without educating the consumer on the new product or service and its benefits, consumers will tend to just stick to the brands and products that they know. Advertisements also reduce product search time, "that is, the amount of time an individual spends to search for desired products and services is reduced because of advertising, access to the Web, and mobile messages from advertisers" (O 'Guinn, Allen, & Semenik, 2015, p. 79). Consumers benefit from being educated on products and services, and advertisements make this education a much quicker process. Prior to these product and service advertisements, consumers would have to do in depth research on their own or make uninformed decisions about product purchasing, which could lead to buyers remorse. This also saves the consumer money on travel and research costs (O 'Guinn, Allen, & Semenik, 2015, p.

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