The Power Of Impact Investing By Judith Rodin

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Recommended: Business social responsibility WHY IT MATTERS

Jordan Brydges Professor Gustafson BUS 356 November 2, 2014 Power Impact Investing Impact Investing can be defined as: investments made into companies, organizations, and funds with the intention to generate a measurable, beneficial social or environmental impact alongside a financial return (Merriam Webster). In her book, The Power of Impact Investing, Judith Rodin is trying to show readers about opportunities that are opening up for investors and show how impact investing. In the book, Rodin and Brandenburg compare how impact investing compares to more traditional investments. Impact investing is usually tied to social or environmental issues, where investors are looking to invest in businesses, nonprofits and funds that can gain the positive power of companies. Whereas traditional investing is concerned with making as much money as possible and solely concerned with the amount made. Although impact investing can be good for society in the future, this book shows some issues on the industry of impact investing including: the field does not show a clear innovation progress causing confusion for investors, impact investments are more complex to accomplish than traditional investments, and lastly, keeping the younger investors interested in …show more content…

Because there is a different concept behind impact investing, which is investing in companies that will be beneficial to the environment and society, it can be hard to attract all different types of investors. Because of the variety of investors it is hard to have something that appeals to them and having a large variety of companies to invest in is important for the impact investing field to have. Even though the support systems are continuing to grow and there are more resources for investors, impact investing is more complex than traditional investments for many reasons including unproven continuous

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