Social Media: A Crucial Tool in Modern Society

Social media has about 1.35 billion users around the world and is a very important, beneficial, and influential resource in modern society (Benefits of Social Media). According to the New Oxford American Dictionary, social media is “any website or application that allows people to create and share content” (1692). By sharing content through these sites people can easily keep in touch with friends, family, and important world events that they may not otherwise be able to. Social media is helpful and should be used by everyone, because it allows people to connect with others around the world, provides an easy way to relieve stress and pass time, and can help promote business. One way social media is useful is to connect with others. A positive correlation between job satisfaction and employees connecting through social media was found in a study by two high tech companies in California (Hanna 1). This has shown that the

Social media is a very well proven marketing platform and 75% of people have said that they have been influenced to buy a product because of it (Benefits of Social Media).The above graph shows how social media advertisements have been more effective than any other method. Research has shown that 88% of businesses use social media as a form of advertisement (Whiting par. 1). Since companies do not have to pay to post advertising on social media, they can reduce the cost of advertising. This also gets an effective advertisement quickly to their potential clients. Another way social media can help business is by connecting with their customers. One example of this being done was by a fast food company called Wendy’s (Jackson 1). They would post comments to promote their restaurants on platforms like twitter. This provides the company with a faster communication system to their customers, builds brand recognition, and builds brand