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How mass media effects american culture
How mass media effects american culture
How does media influence the perception of contemporary society
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Sidney Lumet’s Network (1976) is a satirical film that attacks the American society created by the television industry in the 1970s. The main protagonist of the film, Howard Beale, is an aging UBS news anchorman with poor ratings. After learning that he is going to be fired, he announces during one of his broadcasts that he is going to kill himself on live television. Though the outraged network fires him immediately, Beale is offered a chance to apologize to the American public. However, once on air, he proclaims that life is “bullshit,” and is met with unexpected agreement and high ratings. After another segment where he inspires audiences to stand up for what they believe in, UBS rehires him and gives him his own talk show. As “the mad prophet of the airwaves,” Beales rakes in more ratings than any other show on the network. In turn, UBS—one of the few television network conglomerates—cynically exploits him in an “attempt to outstrip [other networks] to satisfy audience desires for the shocking, the profane and the rebellious” (Hesmondhalgh, …show more content…
Horkheimer and Adorno argue that “It is not the portrayal of reality as hell on earth but the slick challenge to break out of it that is suspect” (1944, p. 182). Unaware that he is being exploited for the network’s financial gain, Beale truly believes in what he was preaching. Every taping, he gets in front of a live audience and expresses his concerns for the doomed society. Though in vain, he attempts to implore the American public to get up and do something about the world they live in. The public trusts what he says, and rise up to vocalize their needs and wants. This effort to break from the industry’s ideology is naive, as the network is only profiting from their viewership. Therefore, the challenge to break out of the reality that is portrayed as “hell on earth” is untrustworthy. The public is fighting against itself, and in the end, hegemony always
The 1976 film "Network" is an acerbic satire of television's single-minded obsession with mass ratings.One of the film's main characters, Howard Beale, is called the "Mad Prophet of the Airways," and his weekly harangues produce a "ratings motherlode"--yet he constantly admonishes his viewers to "Turn the damn tube off!"During one such rant Beale berates his audience as functional illiterates: "Less than three percent of you even read books!" he shouts messianically--and then promptly collapses from a sort of apoplexic overload.
The Hollywood Blacklisting that followed the Red Scare of the 1950’s forced the media to change in order to survive the scrutinizing committees of the HUAC and various congressional committees that pushed for the social “purging” of America in hopes of searching out the “Reds” which they believed were hiding among them. This change in media came at a time when the public had become extremely receptive to such influences due to the spread of the television and the growth of the middle class who had extra money to spend on luxuries such as going to the movie theatres. The constant barrage of conformity and conservatism as well as xenophobia seen in everyday shows and movies shaped the perception of the average American to believe that liberal or radical ideas were not what normal people supported and believed in.
Tuchman, Gaye. The TV Establishment: Programming for Power and Profit. New Jersey: Prentice Hall, Inc., l971.
McLeod, Michael. Does TV Kill?. Production of Oregon Public Broadcasting for "Frontline". Videorecording. PBS Video, 1997.
Throughout “Harrison Bergeron”, there is an emphasises on how controlling media can be in modern times. A majority of the story is told through the television in the living room of Harrison Bergeron’s parents, Hazel and George, as they watch their own son trash a news studio and eventually die. Hazel and George’s reactions have a lack of panic while they watch the events unfold, showing that today we are numb to the to the tragic events that are told on the news because it is norm for us to see those types of things in media. The media in “Harrison Bergeron” and the media of today have controlling effects on people, telling us who to vote for, warping the way people think about a certain subject, and how to to feel about those subjects. The only difference between the our society and the “Harrison Bergeron” society is that our society is not a utopia, but some people wish it could
Technology is growing fast, as is the new generations branching off with new forms of media and devices that provide us with the news. News and politics have had difficulty when informing its public and community of the events that happen in their community. Now the media and news are growing to reform to the earlier generation’s way of receiving the news and events related to them, by using media and popular culture. According to Wodak, for politics to air and to engage and intrigue its public, it must need scandal, rumour, and speculation (45). The West Wing, is a clear example of where the news and politics enter into the world of entertainment, but still informing its audience of the political world and events they may face. I will be analyzing The West Wing television series in relation to the representations of gender, race, and politics with support from examples and scholarly sources.
The media plays a key role in The American President. Throughout the movie the president struggles to keep high approval ratings during primary season. The media has tremendous control of this because they are a major source of information for voters, and they can choose what kind of light to shine on a situation. Although, in this situation it was not exactly the media that attacked the president, it actually was the person running against the president, Donald Rumsfeld. Donald Rumsfeld denounced the president, and Sydney ...
In “Wires and Lights in a Box,” the author, Edward R. Murrow, is delivering a speech on October 15, 1958, to attendees of the Radio-Television News Directors Association. In his speech, Murrow addresses how it is his desire and duty to tell his audience what is happening to radio and television. Murrow talks about how television insulates people from the realities in the world, how the television industry is focused on profits rather than delivering the news to the public, and how television and radio can teach, illuminate, and inspire.
John Frow, in his criticism of White Noise, rightfully focuses on television as the defining medium of the Simulacra in DeLillo's America. Television, of course, by definition is a copy; it is a broadcast of something that has been filmed; it is viewed in millions of homes worldwide, each television flickering the same image into the sub-conscious eye. Frow presents a close reading of a speech Murray gives to his students:
Jones, Jeffrey P. Entertaining Politics: Satiric Television and Political Engagement. Lanham, MD: Rowman & Littlefield, 2010. Print.
Media is a powerful tool that can be used to influence the majority and the distortion of truth in media has a rippling effect that may prove to be dangerous. Good Night, and Good Luck is an extravagant film that exposes the truth of media. The main protagonist in the film, Edward Murrow, makes attempts to caution the audience about the power of media. In the film, Murrow says “We have a built in allergy to unpleasant or disturbing information; our mass media reflect this. But unless we get up off our fat surpluses, and recognize that television, in the main, is being use to distract, delude, amuse, and insulate us, then television and those who finance it, those who look at it, and those who work at it, may see a totally different picture, too late.” (Heslov & Clooney, 2005) Which is
O’Shaughnessy, M., Stadler, J. (2009)Media and Society: An introduction. Dominant Ideology and Hegemony. London: Oxford.
One of the greatest exports of American culture is American media. American media is one of the most widely distributed and consumed cultural forms from the United States. This means that not only do Americans consume large quantities of their own media, but many other countries in the world consume American media, too. People in other countries will not interpret or understand the media in precisely the same ways that Americans will and do, nonetheless, many aspects of American culture and American reality are communicated to numerous viewers as part of the content in the media. The media is an important tool in the discussion of race, class, and gender in America. It takes a savvy viewer to discriminate between and understand what media accurately represents reality, what media does not, or which aspects of experience are fictionalized, and which elements ...
We, the audience, are entertained and interested by the interviews, the balls and the featured persons. bell hooks sees audience enjoyment as exploitative and says, "...It is this current trend in producing colorful ethnicity for the white consumer appet...
Television is a vital source from which most Americans receive information. News and media delegates on television have abused theirs powers over society through the airing of appealing news shows that misinform the public. Through literary research and experimentation, it has been proven that people's perception of reality has been altered by the information they receive from such programs. Manipulation, misinterpretation, word arrangement, picture placement and timing are all factors and tricks that play a major role in the case. Research, experimentation, and actual media coverage has pinpointed actual methods used for deceptive advertising. Television influences society in many ways. People are easily swayed to accept a belief that they may not normally have unless expressed on television, since many people think that everything they hear on television is true. This, however, is not always the case. It has been observed that over the past twenty to thirty years, normal social behavior, even actual life roles of men and women and media, regulatory policies have all been altered (Browne 1998). Media has changed with time, along with quality and respectability. Many Americans receive and accept false information that is merely used as an attention grabber that better the show's ratings and popularity. Many magazines and Journal reviews have periodically discussed the "muckraking" that many tabloid shows rely on to draw in their viewers. This involves sensationalizing a story to make it more interesting, therefore increasing the interest of the audience. "Along the way, all sorts of scandalous substance and goofy tricks appear, but not much mystery in the logic," (Garnson 1997). People often know that these shows aim to deceive them, but still accept the information as truth. Many times, people have strong opinions on certain topics. Yet, when they are exposed to the other side of the argument, they may be likely to agree with the opposite view. As Leon Festinger said, "If I chose to do it (or say it), I must believe in it," (Myers 1997). This is an example of Festinger's cognitive dissonance theory, which pertains to acting contrary to our beliefs. Television influences many people to change their original beliefs. It has the viewers think that the majority of other people hold the contrary idea. Once these views are presented, people have the option to hol...