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Summary of implementing total quality management
Objectives of the study of total quality management
Aims of total quality management
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The Objective of Total Quality Management
Total Quality Management(TQM) is an organisational process that actively
involves every function and every employee in satisfying customers needs, both
internal and external. TQM works by continuously improving all aspect of work
through structured control, improvement and planning activities that are carried
out in concern with guiding ideology that focuses on Quality and Customer
Satisfaction as the top priorities.
There has been many arguments that TQM succeeds only by incorporating a
concern about quality for the customers throughout the organisation. The truth
of this statement and those facts that disagree with this statement will be look
into and discuss in more detail to achieve the success of TQM.
TQM recognises that the Customer is at the center of every activity. The
customer may be external or internal. The key is to determine the gap between
what the customer needs and what the system delivers. Once the gap is
recognised, it would be systematically reduced and results in never-ending
improvement in customer satisfaction at every level.
TQM depends on and creates a culture in an organisation which involves
everybody in quality improvement. Everyone in the company can affect quality but
must first realise this factor and have the techniques and tools which are
appropriate for improving quality. Thus TQM includes the marketing and
dissemination of quality and methods not only within the organisation and
customers but also to suppliers and other partners.
The general view to achieve success in TQM could be summarised as below:
Quality as strength
Quality in all processes
The importance of management
The involvement, commitment and responsibility of everybody
Continuous improvement
Zero defects
Focus on prevention rather than inspection
Meeting the needs of target customers
Recovery
Benchmarking
A prerequisite for successful quality improvement is first, to understand how
quality is perceived and valued by customers.
4 ‘Q'
Design Quality Technical Quality
Production Quality
Delivery Quality
Functional Quality
Relational Quality
Image
Experiences
Expectation
Customer Perceived Quality
...
... middle of paper ...
...ccess. Ownership and the Elements of Self-Management
Total quality programmes are founded on the principal that people want to own
the problems, the process, the solution and ultimately the success associated
with the quality improvement. Psychologically, the ownership advocated by TQM
ties in the development in organisational design away from traditional models of
imposing management control over employees' behaviour.
Recognition and Rewards
TQM system considers the rewards and recognition to be critical to a company's
programme, particularly when greater involvement of staff is required. Positive
reinforcement through recognition and rewards is essential to maintain
achievement and continuous improvement through participative problem-solving
projects.
The Quality Delivery Process
TQM is not just the awareness of quality for the customers. It demands the
implementation of a new system.
Finally, the main objective of TQM may put the customer at the center of every
activity and consider the process as customer driven, but all other factors
which do not involve the customers have to be taken into consideration for the
successful implementation of TQM.
Outstanding Customer Service shall define our business and we shall strive for 100% customer satisfaction.When customer talk we listen therefore we shall strategically align our business based on the customers voice
Focus on the needs of the customer and put the needs of the employee second, follow by the need of the leader as the last so to develop and grow the relationship of the customers while strengthening the
1. Nowadays, in terms of severe rivalry, UPS company tries to implement the strategy that will be able to guarantee its success and gradual improvement of the quality of company`s products and services. That is why, nowadays the company works in accordance with the main principles of the Total quality approach. There are several main reasons for this choice. The first obvious reason is that being the world`s greatest franchisor of retail shipping and business centers, the company needs constant development and improvement in order to remain competitive and hold leading positions. TQM (Total Quality Management) implies the usage of various means and remedies in order to improve all spheres of activity of the company, which results in significant
The company has the main objective of offering superior quality products and services to its clients. This means that the company has the role of ensuring that its customers get quality services and products they offer thus leading to customer satisfaction. In addition, the company has effective cost leadership strategies with well-established distribution chain and logistics. This has enabled the company to be leading Retail Company in the world that has high customer satisfaction rating.
These are the basic elements of a TQM approach and this has not changed no matter how many worldly approaches and techniques come along.
As you can see from the points above it is vital to give good customer
Close to the Customer: Customer satisfaction is very important throughout all the roles that the business plays. Many companies forget about their customers, whereas successful companies have an obsession with their customers. Excellent product quality and reliability will make a satisfied customer. Great service will keep the customer coming back.
Total Quality Management is a management approach that originated in the 1950s and has steadily become more popular since the early 1980s. Total Quality is a description of the culture, attitude and organization of a company that strives to satisfy the customers’ need with their products and services. To ensure the quality, it is critical to undertake the voice of the customer, in order to developing innovative products and services. The culture requires quality in every single aspects of the company’s operations, with the processes of driving company workforce engagement, customer satisfaction, and staff motivation.
Zatzick, Moliterno, and Fang (2012) write that Total Quality Management “TQM primarily focuses on increasing inefficiencies and improving processes, particularly when implemented in manufacturing organizations” (p.1322). Deming (1988) writes that American companies do not work steadily towards process improvement. He feels that management should be consistent with its efforts to improve upon the quality of its products. Beer (2003) views TQM as an ongoing process in order to ensure product excellence. TQM has the ability to change the companies’ culture and work processes. Quality management is a long term process. These changes usually require new initiatives. Deming (1998) explains how the Japanese are at an advantage because they are not beholden to stakeholders. Japanese companies are able to concentrate on their employees. This type of environment encourages trust between workers and management. Beer (2003) feels that TQM involves “multiple stakeholder philosophy that equally values community, customers, and employees (p.624). Team work and collaboration are a big part of the TQM philosophy.
To adequately measure continuous improvement, organizations must use a set of assessment criteria that completes the following:
Making its first appearance in the 1950’s and continuing to grow each day since its increase in popularity in the 1980’s, Total Quality Management is another trend effecting Cost and Managerial Accounting (American Society for Quality, 2016). Total Quality Management is a philosophy that focuses on quality in every part of the business in order to meet stakeholders’ needs with efficiency and effectiveness, all without compromising ethical values (Chartered Quality Institute, 2016; American Society for Quality, 2016). It is important to note that Total Quality Management is not a means to an end, but instead is the end goal itself. Meaning that Total Quality Management is not a process used to achieve a goal, but instead
In this section, theoretical background regarding the current issue will be given. In this case will be explained the customer metrics: customer satisfaction, customer retention and customer loyalty. All these metrics are very important terms of sales and profitability of the company. (J.Best, Market Based Managment, 2014)
To cater to customer needs. To keep in mind the complications that arises in different situations and handling it. Teamwork and proper service, internal strategy and proper communication.
Introduction Effectively integrating information technology (IT) into an organization’s business processes is critical if the organization wants to increase productivity and remain profitable. IT includes items such as the systems software, application software, computer hardware, and the networks and databases that help manage the organization’s information. When implementing quality standards and processes that are forever changing in the IT world, organizations must balance these changes while continuing to rapidly implement new systems technologies in order to stay competitive. Quality improvements in IT delivery and service support can be improved by measuring and tracking user satisfaction, integration and flexibility early on in the decision process and reinforcing them throughout the review process. Adhering to quality management best practices means ensuring that quality standards are strictly enforced and entrenched into the organization’s philosophy.
TQM is essential to be used by all the companies especially the manufacturing companies who have the responsibility to ensure about the quality of the product. TQM is being viewed as the boon and it is an approach for improving the quality and customer satisfaction in the long run and also reduces the amount of waste (www.businessknowledgesource.com). There are various components which have to be addressed in implementing the TQM they are Ethics, integrity, training, trust, teamwork, communication and recognition (www.businessknowledgesource.com).