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Problems that organizations face when implementing total quality management
Nike market segment
Problems that organizations face when implementing total quality management
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NIKE 1.)Description of Nike. 2.)Definition of Total Quality Management and how Nike implements it. 3.)Definition of the Five Elements of Task Environment and how Nike. implements it. The company: 1-A brief history of the organization 2- Nike’s goals 3- Nike’s objectives 4-Markets 5-Size Compare theory with what we found Conclusion Ø DESCRIPTION Basketball players want to be like Mike, but shoe companies want to be like NIKE. NIKE is the world's number one shoe company and controls more than 40% of the athletic shoe market. The company designs and sells shoes for just about every sport, including baseball, volleyball, cheerleading, and wrestling. Nike doesn't only sell athletic shoes, but a wide variety of sporting goods and clothing; they design, develop, and market high quality active sports apparel, equipment, and accessory products. Their huge lines of products are designed for just about every sport in existence. Their products are made for men, women, and children of all ages. In addition, it operates NIKETOWN shoe and sportswear stores and is opening JORDAN in-store outlets in urban markets. NIKE sells its products to about 19,000 US accounts, in about 140 other countries, and online. Chairman, CEO, and co-founder Phil Knight owns about 36% of the firm. Ø TOTAL QUALITY MANAGEMENT Total quality management represents both a social revolution in the work place and a rigorously effective approach to professionalism and success. Total quality management is a management system that is an integral part of an organization's strategy and is aimed at continually improving products and service quality so as to achieve high levels of customer satisfaction and build strong customer loyalty .In other words, the true Total Quality organization will eliminate all competition other than from other Total Quality giants. Many companies have benefited from an emphasis on TQM; however, it does require a considerable amount of company wide commitment to be successful . The customer doesn't know what is technically or organizationally feasible. So the key, challenge to a competitive organization, is to raise the expectations of the market place by providing goods and services at quality levels higher than those offered by the competition. We can now see that there are two principal elements to Total Quality: a business strategic element base o... ... middle of paper ... ...V ads during professional and college sports events, prime-time programs, and late-night TV programs. The advertising and innovative marketing in the industry should still leave it extremely competitive. The only problem that Nike worries about is customers becoming less brand-loyal and buying cheaper athletic shoe brands. Nike is trying to make the point that it is worth spending more money on better quality made shoe, than buying a cheap shoe that will only last a little while. One major area that brings unlimited opportunities to Nike is the international market. In the United Sates, there are 4 people for every pair of Nikes, France has 11, Japan has 50, China has 11,821, and Lebanon has 40 (reference from manager). Nike distributes to more than 40 branches in Lebanon and they have their own main branch situated in Mid-Beirut. Nike is by far the biggest organization in the shoe industry and far surpases its competetors in profits gained. Nike sells throught the world in more than 110 countries throught a span of six continents. It is known by most consumers as the dominant power in the sports industry and is usually the athelets’ top choice when it comes to sports apparel.
As Nike is an international company that has their product selling worldwide, they have countless of competitors, including many domestic local firm. However, not all of these companies have the power to compete with Nike, only a few international companies are Nike¡¦s major competitors, for instance, Adidas and Reebok.
Nike Incorporated is the number one leading sportswear and equipment provider in the world. They manufacture anything from casual clothes to sports equipment, shoes to socks, and basketballs to golf balls. As a result of its massive success, Nike employs nearly 30,000 people worldwide while manufacturing in 700 shops around the globe and has 45 offices outside the United States. Its extensive reach into the global market has Nike producing more exclusive products than any other manufacturer in the world. Nike’s headquarters is located in the metropolitan area of Portland, Oregon.
The Positioning statement of Nike is “For serious athletes, Nike gives confidence that provides the perfect shoe for every sport”. In today’s competitive environment, Nike, one of the global leaders in sporting goods industry, has established a strong position for enhancing athletic life style. It’s the number one sports manufacturer in the world design by Nolan Breitbarth in the 1970s with Phil knight founder of Nike Inc. It is the leading sporting goods Company in the United States and hundred and ten countries. However, it has become the passion for everyone to use its brand products that create the
Nike’s goal is to remain unique and different from others in terms of the items offered on the market. Arguably, Nike belongs to a monopolistically competitive market as there only a few organizations with the ability to regulate the amount charged for their product which means they cannot make their prices high as this is likely to make customers move on to other available choices (Nike, Inc., 2012). However, Nike can find a balance between the prices to charge for their products and remaining competitive with other companies in the industry. Nike has formed a distinction between the appearance and performance of their footwear and that of their competitors. Although products are differentiated from other companies, they still influence each other because they are items of the same
Many global companies like Nike, Inc. are seen as role models both in the market place as well as in society in large. That is why they are expected to act responsibly in their dealings with humanity and the natural world. Nike benefits from the global sourcing opportunities, therefore areas such as production and logistics have been outsourced to partner companies in low-wage countries like China, Vietnam, Indonesia and Thailand. As a result the company is limited nowadays to its core competencies of Design and Marketing.
Nike is the largest seller of athletic footwear and apparel in the United States. Nike Company sell their products to retail accounts, through NIKE owned on line and factory retail stores and NIKE owned internet websites which they refer to collectively to as their direct consumer operations. However, through a mix of independent distributors, licensees and sales representatives in virtually all countries around the world, Nike goal is to deliver value to their shareholders by building a profitable global portfolio of branded footwear, apparel, equipment and accessories. Nike strategy is to achieve long-term revenue growth by creating innovative to their products (Nike,
This video talks about the brand of Nike. In the beginning, I think most of people in the world know Nike as a sport brand because Nike is one of the largest sport companies especially for the shoes in the world. Therefore, when some one is thinking to buy sport shoes for example, the first brand that comes in his mind is Nike why? It is because it is easy to find a Nike store in many countries in the universal or through the online store. Also, it is because Nike offers a lot of different kinds of sport shoes by different price. However, The video gives a little background about Nike brand and the business of the shoes. In 1980s, When Nike saw that the running shoes was down slowly, it moved to the casual shoes because Nike knew that many people wearing this kind of shoes when they go to the public places and for walking to the work.
Nike Inc. was founded in 1962 by Bill Bowerman and Phil Knight as a partnership under the name, Blue Ribbon Sports. Our modest goal then was to distribute low-cost, high-quality Japanese athletic shoes to American consumers in an attempt to break Germany's domination of the domestic industry. In 2000 Nike Inc. not only manufactured and distributed athletic shoes at every marketable price point to a global market, but over 40% of our sales came from athletic apparel, sports equipment, and subsidiary ventures. Nike maintains traditional and non-traditional distribution channels in more than 100 countries targeting its primary market regions: United States, Europe, Asia Pacific, and the Americas (not including the United States).
Nike is a worldwide known business that many people around the globe are attracted to purchase. They make a variety of products ranging from shoes and clothes to sports gear, sports products, and many different accessories. Nike is designed for everyone ranging from infants to elderly. Because of their range of age for products, this makes them a huge competitor. Being able to appeal to all ages and styles of people.
Nike’s mission is to bring inspiration and innovation to every athlete* in the world (*if you have a body, you are an athlete) (Nike, Inc., 2015). Nike offers sporting shoes, apparel, and numerous types of sporting equipment, such as football, basketball, golf, soccer, baseball, swimming, etc. Nike believes in their products before they release the products to the public, Nike researches and tests their products in a laboratory to ensure that their products meet all their claims.
Contained within the following paper is the evaluation of the author’s organization’s mission, vision goals, and objectives .The author will discuss the pre-determined questions as set forth by Jeffrey Trapp, a certified University of Phoenix instructor. This paper will discuss the differences that a rise between a company that has implemented TQM (Total Quality Management) with that of the authors own organization’s management style.
This project concentrates on the Nike Sports shoe; Nike is one of most significant shoe manufacturing company worldwide. Sportswear manufactured by Nike is known for quality and is most liked brand of athletes. (Daniel, 2011)
Nike is the number one innovator in the world in athletic footwear, apparel, equipment, and accessories. This worldwide company operates in an extremely different organizational structure than other companies, such as Reebok and Adidas. Nike operates tremendous marketing strategies and develops inventive designs to inspire athletes around the world. This company is one of the largest suppliers in the world in athletic footwear and apparel, main producer of sports equipment, and making Nike the most valuable brand among sports companies. The task for Nike is to join diversity and inclusion to encourage ideas and innovation. Around the world, this company is a popular brand.
Total quality Management, can be defined as ensuring all departments within any company is focused on achieving customers needs and organisational objectives, ensuring continuous improvement of all organisational processes, including employee participation, teamwork and leadership. If we break down total quality management even further total can be defined as: involving all, elements, participants, and resources with in the Company. While quality is producing or providing products or services of high quality, meeting customer requirements. And finally management must ensure quality is achieved and managed. With out full management co-operation, total quality management will never be successful. For any company to be successful the customer or suppliers whether they are external or internal for example a work colleague, satisfaction must always be seen as the first priority. To enable this, high quality products and continuous improvements in processes must be produced to maintain a loyal customer base. Any company wishing to achieve success must establish a quality management system, which in turn will produce quality products and services, rather than just identify flawed products or services. With a quality management system it helps any company to achieve its goals and objectives by providing consistency and satisfaction in terms of processes, resources, and equipment and collaborates with all actions of the company. With a good quality system in place, it will reduce waste, lower costs, involve employees, raise moral and meet customer expectations. For a quality system to not function correctly will be down to poor leadership from managers by not giving a clear direction, departments not working together or accepting ...
Nike is the world famous company. It is an American multinational corporation which is occupied in the design, development, manufacturing and worldwide marketing and selling of the footwear, equipment and many more other services. The Nike Company was founded on 25 January 1964. The first founder Bill Bower man and the second founder Phil Knight. The Nike name comes from the Greek word goddess of victory. The mission of the Nike Company is to bring inspiration and innovation to every athlete in the world. There are two sides to Nike: the public face and hidden misery. It is the number one shoe maker in the world. This Company creates designs for all age groups, for instance, for men, women and for Children.