The New Housekeeping

864 Words2 Pages

Due to continued industrial expansion during the beginning of the 20th century, most innovations were economic and technological in nature. American businessmen in search of higher profits discovered scientific management or efficiency as one technique. After listening to a discussion between her husband and a business acquaintance Christine Frederick decides efficiency doesn’t only apply to the industrial world but can help the household. In her article “The New Housekeeping: Efficiency Studies in Home Management” published in 1912 by Ladies’ Home Journal declares more efficient housekeeping techniques provide women less work and more happiness. Her objective, bias, and substance only become clear after critical analysis.
By writing the article in a women’s home journal she specifically targets females, however more importantly housewives. She goes even further to claim this is problem only confronting the middle-class. Stating the poor aren’t complex enough while the rich will always buy service. Singling out of the middle-class shows her economic bias. Surely the occupation of housekeeping isn’t unique to one socio-economic class. However, the assumption becomes that the readership of Ladies’ Home Journal is primarily made up of middle-class women. Her objective appears that she is concerned about current frustrations among women working in their homes.
The idea in her writing is that she wants to revolutionize housekeeping. To validate this innovative concept of efficiency in the household she uses expert advice from Mr. Watson an efficiency engineer. Mr. Watson provides explanation of the twelve steps of science management in the workplace to help relate the concept to the home. Claiming there are no efficiency...

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...shed in the articles last diagram depicting the ideal kitchen layout. The efficient household would be more simplified thus reducing the steps of the housekeeper’s work. The home would in turn shift from cultural and aesthetic principles to efficiency. Mrs. Frederick uses an example of hanging pots and pans thus to save one from bending over needlessly and repetitively. Much like Catherine Beecher, Mrs. Frederick’s article claims that a woman’s occupation is homemaking. Mrs. Frederick however compares her modern home to that of a factory. Where Mrs. Beecher believed the home should be Christian-like and pleasant.
Through a thorough analysis of the article the mission is clear to promote a modern and efficient household. However the motive is less obvious. Mrs. Frederick provides insight on how and why women should want to change their home.

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