The New Face of Black Feminine Beauty
Since the early 1900s, Black women have had a fascination with their hair. More explicitly, they have had a fascination with straightening their hair. The need to be accepted by the majority class has caused them to do so. Though the image of straight hair as being better than coarse hair still hasn’t left the Black community, there has been a surge of non straight hairstyles since the nineteen sixties. Wearing more natural hairstyles, which ironically enough include ‘weaves’ and ‘hair extensions’ has been considered to be more empowered and more enlightened. However, this image comes with a price, and though it appears the ‘natural’ hairstyle movement has advanced Black women, it has actually set them back.
The color of the ad is done in browns, earth tones. The signifier in this ad is the colorless sketch drawing of a woman that takes up one page of the two-page ad. She is a symbolic, versus an iconic sign, because the images that lead people to assume the picture is of a Black woman are learned, symbols such as ‘thick lips’ and the way her hair looks, not straight lines, but dotted. The signified is a Black woman, with ‘natural hair’, presumably pretty.
The next part of the ad, and as equally important as the first, is on the second page. Large, in bold, is the word ‘naturally’. Beneath it are the words “If citrus sheen fell on shimmering braids and soothing mist caressed short twists. How lovely would that be?” It has the feel of a poem, and the different shades of brown add to the artistic feel of the page. The artistic feel is important, because it adds the idea of a woman with natural hair as being both bohemian and sophisticated.
Beneath the ‘poem’ is an introduction to the product. It emphasizes the product’s natural ingredients, things that seem as though they would be better in a salad dressing than on one’s hair. However, these ingredients are important. First, the emphasis the ‘naturalness’ of the product in turn emphasizes the natural state of the projected audience’s hair. Secondly, its use of Americanized products instead of typical African products (olive oil versus jojoba oil) separate this ad from the typical ‘natural hair care product’ ads. This ad is geared towards a new type of Black woman, one who is more interested in a connection to spirituality and art than to Africa.
The actual...
... middle of paper ...
...ce political and socially, the harsher the beauty myth is used against them. In this case, the punishment for rebelling against the majority culture by adapting a ‘subversive’ hairstyle, the thinner you have to be in order to still be considered beautiful. Furthermore, thinness in the Black community is difficult to achieve. Typically, Black body structure, food and eating culture doesn’t easily result in thinness. This is the price Black women pay for this new expression of self.
The new face of Black feminine beauty comes with a price. It alienates nearly half of those in the culture that don’t fit the standard. While the hairstyle challenges the majority culture, the newfound search for thinness that comes with the hairstyles returns Black women to the confines of White beauty standards. The ideology that natural hairstyles bring enlightenment came from the Rastafarian tradition. However, what new ads and cultural myth discount is the religious dimension that the Rastafarians placed on their hair. Natural hair doesn’t mean immediate spiritual or intellectual wisdom. What at first seems to be the advancement of Black women, shows the backwards regression of Black beauty.
Alice Walker’s short creative nonfiction, Dreads uses imagery to convey her narrative about a hairstyle that was inspired by singer, Bob Marley. Dreads are defined as a “hairstyle in which the hair is washed, but not combed, and twisted while wet into braids or ringlets hanging down on all sides”, according to howtogetdreads.com. Imagery was chosen for this paper by the depth of Walker’s illustration of beauty that natural hair has that might seem to be abonnement or not professional by society standards. This reading sparks interests just by the title a lone. That people have mixed feeling about dreads, some might see it as being spiritual; or as a political statement. However, Walker loves the way her natural hair is supposed to form without
Many people say that African-American women natural beauty isn’t the white supremacist look but fail to realize that when straightening your hair or looking a certain way minimizes their self-actualization to present themselves as an individual. By hiding your true beauty (meaning expressing yourself through the way you look) brings self-esteem issues because you are constantly putting yourself down when you find yourself looking more natural than different. For example Hook states, “within white supremacist capitalist patriarchy, the social and political context in which the custom of black folks straightening our hair emerges, it represents an imitation of the dominant white groups appearance and often indicates internalized racism, self-hatred, and/or low self-esteem” (336). That indicates that the illogical beauty standards of white supremacy brings women self-esteem to rock bottom and sooner or later make them hate the way they were born/created as an
Some black women have taken it upon themselves to fight what they perceive as racial discrimination against black women maintaining natural hair. It is not uncommon to see many young women creating blogs to share insights about how natural hair can be maintained and the need for African women to accept this as part of their identity
Black women have been the essence of style, originality all while receiving nothing but bad response from critics who secretly envy them. Natural hair tends to be another widespread trend. I think that some do the natural so they can connect with their African roots while I think others just like the look, or maybe it’s easier. No matter what grade of hair society has one marked term for black hair which is “nappy”. Besides pertaining to actions, the word ghetto is used to describe just about every aspect of a black girl's life. "Girl your hair look ghetto" and "You talk/sound ghetto" are two common phrases used around school. Colored hair, weaves, extensions, dyes and relaxers/perms are all things black girls have encountered. If your hair looks "too" nice, it's assumed that you're wearing weave or that you've gotten a fresh
She states, “Individual preferences (whether rooted in self hate or not) cannot negate the reality that our collective obsession with straightening black hair reflects the psychology of oppression and the impact of racist colonization” (Hooks 540).
The color-scheme of this advertisement is dull and neutral. The main colors are beige tones, navy blue, white and red, which are very classic colors. Therefore, giving readers a simplistic vintage feeling, reflecting an early 1900’s theme. The man in the picture stands out against the color of the beige walls by wearing navy blue, a
In this paper I’m going to show how African Americans have used hip hop and black hair are two ways in which African Americans embrace their culture and fight oppression. However, as we have reviewed in many classes, oppression is not easily escaped. So in this paper, I’m going to show how cultural appropriation is used as a way of oppressing black culture. So this paper is an expansion of what we have learned in the class.
In the recent past year or two, a woman’s natural hair has become a big thing. Before, African American women, to be specific, were so disgusted by their hair. They would do anything in their power to change the “nappy” aspect of their hair to “beautiful”. They would use relaxers very so often and hot combs.
By the twentieth century, slavery had damaged black pride, and made it known that black features were inferior. When it came to black women and their hair, black women desperately wanted to match the standard of “white” beauty. Walker’s solution to this was to create a look that was Afro-American without trying to imitate whites. Walker spoke about beauty emphasizing that to be beautiful does not refer to the complexion of your skin, or the texture of your hair, but having a beautiful mind, soul, and character.
In which way the seller’s chief goal is to sway their possible spectators and attempt and change their opinions, ideals and interests in the drive of resounding them that the produce they are posing has a touch that customer wants that will also be in their advantage, therefore generating false desires in the user’s mind. Dove is vexing their viewers to purchase products they wouldn’t usually buy by “creating desires that previously did not exist. ”(Dyer, 1982:6). In its place of following the outdated mantra of beauty- advertising campaigns that endorse an unachievable standard of attraction as the norm, Dove’s campaign has taken a concern that touches the lives of loads of young and old women: self-observation in the face of ads that don’t mirror the realism of women’s looks. Dove is saying that it’s all right to be ordinary, and that you’re not less than for not being what certain advertisers reflect to be flawless.
There are several aspects to the layout of this advertisement. Women, regardless of age, tend to be drawn to the use of beautiful, younger women in an arrangement, which makes this design effective. Firstly, Taylor Swift (the young woman in the picture) has been properly dressed so that the lip-gloss she is using matc...
Almost 250 years of slavery and anti-blackness within the United States has created a divide in what type of hair is acceptable. According to Cynthia L. Robinson, “Black hair texture is graded” (Robinson 2011). Precisely, this means that a Black woman has either good hair or bad hair. Good hair has a resemblance of European hair texture, meaning straight and wavy curls. Good hair also diminishes the look of African ancestry. Bad is the complete opposite. The texture is kinky, coiled, and thick, giving the appearance of short hair (Robinson 2011). Hair that bears a resemblance to Eurocentric beauty standards is more beautiful and makes the individual with that hair type more beautiful as well (Robinson
The advert is for a new product called ‘WOMAN’ that they are adding to their line of fragrances. The first thing that is noticed about this advert is the colour. It is very contrasting with the black and white, and gives a big impact to the audience. The white usually signifies innocence but with the black background it’s suggesting hidden depths, like a wild side that you could have. The model’s look is very confident, like she can get
Describing the hair salon experience as “of something organic dying which should not have died,” Ifemelu expresses regret for this attempt at conforming to American standards. Therefore, Ifemelu grieves the loss of her identity as she leaves the hair salon. After “she breezed through the job interview,” Ifemelu wonders “if the [interviewer] would have felt the same way had she walked into that office wearing her thick, kinky, God-given halo of hair, the Afro” (252). By describing her hair as a “God-given halo,” Ifemelu captures the sanctity of her natural hair (252). Despite her success in the interview process, Ifemelu remains disgruntled about her new relaxed hair, which “is like being in a prison” (257). Desperate to resist caving into the pressure of assimilating into American culture and to reconnect with her Nigerian roots, Ifemelu allows Wambui to cut her hair, “leaving only two inches, the new growth since her last relaxer” (258). While Ifemelu initially cedes to American beauty standards to achieve success, she ultimately rejects them to stay aligned with her Nigerian
The Garnier Fructis advertisement, found in “Seventeen” magazine, promotes their new line of “Grow Strong” shampoo, conditioner, and treatments. The Ad features a young, attractive couple that seem to be happy. The first aspect of the ad that is noticed is the man, as he is the center of the page. The first thoughts that come to mind are that he is happy, attractive, and his girlfriend is caressing his head with her fingers through his hair. Next, you notice the woman who is beside him, the one caressing the man’s head. It is quite noticeable that her hair is long, shiny, and wavy. Also, the people in the ad are wearing fancy attire as if they are going to a formal event, which shows they are well-liked in society and are powerful. The product