The Male Gaze of Film and the Passive Glance of TV

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Theorist Laura Mulvey is notorious for her claims about the nature of cinematic enjoyment. In “Visual Pleasure and Narrative Cinema”, she concludes that a spectator experiences two main pleasures in viewing conventional Hollywood films: (1) a voyeuristic pleasure, constituted from considering a female figure in an objectified, sexual way, and (2) a narcissistic pleasure, arising from identification with a male protagonist and his ‘gaze’. (Mulvey 62) Central to her argument is Mulvey’s emphasis on the voyeuristic quality of the viewer’s ‘gaze’: it is an erotic look of power and of objectification, held from a distance, based on the fetishization of the female body. The view of the camera, and thus of the male protagonist and the spectator also, is that of the intended male ‘gaze’.

Fueled by eroticism of a ‘larger-than-life’ image and guided by both narrative and formal elements, the filmic ‘gaze’ encourages satisfaction in looking; Mulvey’s notion of filmic voyeurism, then, is integral to cinematic pleasure. Yet one may wonder: can one enjoy the pleasures of voyeurism in other media (such as television), in which a fixed male ‘gaze’ may or may not be present? John Ellis’s examination of broadcast television extends Mulvey’s psychoanalytic approach to answer this question. Ellis’s articles, “Broadcast TV as Sound and Image” and “The Broadcast TV Viewer”, ask questions that are fundamental to film and television theory: what are the differences between the two media? Do audiences respond to them similarly? And, is the pleasure received in their reception the same?

Ellis contends that it is primarily the conditions of viewing that support a Mulveian response to cinema, and that the vastly different locale of TV viewing (the home) does not necessitate the same ‘gaze’. He argues that the physical setting of a theatre – with its dark atmosphere, gigantic screen, and coliseum seating – guarantees a “centered” viewer that automatically gives his or her full attention to the film. (Ellis 116/128). The life-sized (or larger) cinematic image encourages objectification and fetishization, as does its demanding narrative; with complicated narrative information and imagery, the film spectator must pay strict attention to plot progression and visual details throughout the course of a viewing.

The conditions of TV viewing, however, are starkly dissimilar. At home, Ellis notes, a television viewer is always distracted. (115/127) The surrounding atmosphere hinders one’s ability to fully commit his or her attention:

TV does not encourage the same degree of spectator concentration [as does cinema].

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