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Household media consumption
Household media consumption
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Currently our society is in the midst of a media shift. Although there is still a need for traditional media, online media is finding its place in consumers needs. It’s important for professionals in the journalism industry to take note and understand the direction this change is taking. Gaskins and Jerit (2012) contributed their research on this topic and introduce it by sharing, “these findings have important implications for researchers and industry executives who seek to understand the changing nature of the media environment and its effects on the mass public” (p. 191). The purpose of this paper is to be a starting point to the understanding of this changing nature. By answering the following questions, we are able to see the direction of Internet news and how it will affect the media consumer. Body: What times of media will address the needs of these information consumers in the future if traditional media outlets disappear? The Internet has changed the way our society functions on multiple levels. This includes the way our society consumes media going from traditional media to online media. There are a few types of media that have been considered to take place the traditional print news. In a study conducted by Natalya Krasnoboka (2002), he explains online media as being a copy of the offline traditional media original. The study continues to break down which online medias are becoming predominate. Some of the main traditional media replacements include, online papers, news sites, analytical journals, Internet portals and online forums (Krasnoboka, 2002). Of all the replacements, online papers are most like original traditional media. One benefit of an online paper is the dialogue that can take through comments. It can ... ... middle of paper ... ...new media age: A case study of the selection of text-messages in a current affairs programme. Javnost-The Public, 14, 47-62. Gaskins, B., & Jerit, J. (2012). Internet news: Is it a replacement for traditional media outlets? The International Journal of Press/Politics, 17, 190-213. doi: 10.1177/1940161211434640. Krasnoboka, N. (2002). Real journalism goes underground: the internet underground: The phenomenon of online media in the former soviet union republics. Gazette: The International Journal for Communication Studies, 64, 479-499. Rogers, E. M. (2001). The digital divide. Convergence: The International Journal of Research into New Media Technologies, 7, 96-111. doi: 10.1177/135485650100700406. Sellnow, T. L., Seeger, M.W., & Ulmer, R.R. (2002). Choas theory, informational needs, and natural disasters. Journal of Applied Communication Research, 30, 269-292.
Newspaper, radio, film, television. These are only a few of the various forms media can take. From the moment we open our eyes to the instant we shut them, we are surrounded by media and absorb the information it hurls at us in an osmosis-like manner. The news ranges from the latest terror attack and political scandals to supposed UFO sightings and scandals involving sandals. We as an audience tend to focus more on the message the media relays rather than on the medium in which it is presented to us. “What?” is asked more than “How?” The key claim Marshall McLuhan makes in his book, The Medium is the Massage, is that the form of media influences how the message is perceived. Let’s illustrate this with a scenario: it’s eight o’clock in the morning.
When discussing the media, we must search back to its primal state the News Paper. For it was the News paper and its writers that forged ahead and allowed freedoms for today’s journalism on all fronts, from the Twitter accounts to the daily gazettes all must mark a single event in the evolution of media in respects to politics and all things shaping. Moving on in media history, we began to see a rapid expansion around 1990. With more than 50% of all American homes having cable TV access, newspapers in every city and town with major newspaper centers reaching far more than ever before. Then the introduction of the Internet; nothing would ever be the same.
Dominick, J. (2009). The Dynamics of Mass Communication: Media in the Digital Age. New York, NY: McGraw-Hill Higher Education
For years, the population has been exposed to different forms of media. Newspapers, magazines, television, films, radio, and more recently the Internet are ways of promoting ideas, spreading news, and advertising products.
Over the last 500 years, the influence of mass media has grown exponentially with the advance of technology. First there were books, then newspapers, magazines, photography, sound recordings, films, radio, television, the so-called New Media of the Internet, and now social media. Today, just about everyone depends on information and communication to keep their lives moving through daily activities like work, education, health care, leisure activities, entertainment, traveling, personal relationships, and the other stuff with which we are involved. It's not unusual to wake up, check the cell phone for messages and notifications, look at the TV or newspaper for news, commute to work, read emails, take meetings and makes phone calls, eat meals with friends and family, and make decisions based on the information that we gather from those mass media and interpersonal media ...
Due to the global spread of printing press in the 16th century, the earliest newspaper was born. According to Bellis (n.d), the earliest paper that published weekly is called Relation in Antwerp. The emergence of the internet created a new age in communication across time and distance, becoming a preferred medium for the newspaper industry. As the internet grew, we start to see printed newspaper circulation has starting to decline in the 20th century (Li, 2006). A digital newspaper is defined as a publication on the World Wide Web. Such site use hypertext mark-up language and other computer assisted graphic devices to present text and graphic containing news information on a computer screen (Gunter, 2003). The support for online newspaper is strong, as the internet offers new opportunities for presentation and news deliveries. Over the years, the digital newspaper industry had grown exponentially and is expanding continuously, it has become a major role in communication and information distribution. In this essay I will examine the difference between digital and printed newspapers,...
Internet as a medium has been a thoroughly discussed topic, especially in recent years with the rise of the World Wide Web. Analysis of relevant literature in the topic shows that the internet is not a new medium. This argument can be shown by looking more in depth into what defines a medium and what defines the internet. From that analysis by looking from a historical point of view the internet can be seen as an old medium which uses re-mediation to deliver content to users. The connection between internet and its users has helped the internet influence the way media is viewed today. Although the internet is not a new medium the content it presents is new. The advances in technology have helped the use of the internet reach new heights in terms of interest and it's capabilities are now being utilised by the masses. This rise in popularity has given the implication that the internet is new. These points can be analysed in more depth which has led me to take the stance that the internet is not a new medium.
The Internet’s influence on our lives has spread throughout. According a 2009 US Census survey 74% of Americans use the internet and have access within their household.A number that has increased every year since 1990 and will sure grow in the future. In this survey they relieved that they did various activities on the internet including social media, (Facebook and Twitter) researching and reading news articles, watching YouTube videos, shopping and so much more all can be done with a computer or Internet enabled phone. With this ease of use and convenience it casts a shadow upon the future of printed and broadcast information. The Web’s instant and vast knowledge bank has changed ...
Now that we are living in an ever changing world, technology is viewed as the most resourceful tool in keeping up with the pace. Without the use of technology, communication would be limited to using mail for delivery and encyclopedias for research. Although technology has improved the way we communicate and find information for research, the information is not always valid. Unfortunately, for those of us who use the internet for shopping, research, or reading articles of personal interest the information is not treated the same as a your magazine or book. While such literature is reviewed by an editorial staff, internet literature or information can be published by anyone. In order to reap the full benefit of having the use of technology for any purpose, there are five basic criteria’s one must keep in mind as an evaluating tool for deciding whether or not the particular website is a reliable source for information.
"Does Print Media Carry Certain Advantages Over Digital?" The Content Strategist Does Print Media Carry Certain Advantages Over Digital Comments. Kylie Jane Wakefield, 2 July 2012. Web. 28 May 2014.
The revolution between traditional media platform to online and mobile media sources have change greatly throughout the past decades. With the time it takes for news to present its’ information quickly, online media provides the ability to access information and news ahead of traditional media. Especially with technology, receiving information can just be an arm’s length away by your smart phones or other electronic devices. Especially with Information Technology growing at a constant rate, consumers therefore are transitioning from traditional types of media such as newspapers,
“How long you figure before we save up and get the fourth wall torn out and the fourth wall-TV installed?" If I think of the future of media I remember this quotation from Ray Bradbury’s “Fahrenheit 451”. Will television remain an important part of mass media or will the Internet kill it? What role are mobile devices going to play and what about movies in 2020?
The impact of the internet on journalism is one area that continues to attract the attention of media scholars. The technology has brought forth a set of opportunities and challenges for conventional media (Garrison, 1996). The last ten years have seen a lot of inventions which have greatly altered the way people access and consume news. Audiences have also “developed more sophisticated and specific demands and tastes for news delivery, thanks in part to the explosion of social media and mobile technology.” (Kolodzy 2013)
My aims in this dissertation are simple. Primarily I want to answer questions I have asked myself about the current state of the newspaper industry, in past, present and future circumstances. Will there be a job in that industry for me as a designer, or someone else? How are the journalists, the people who work for newspapers being affected? Do they blame the widespread use of the Internet? Extending this I will examine whether the ‘Online Super Highway’ is affecting, causing or perhaps supplementing the newspaper (the complete opposite) whether that is economically, political or sociological. I intend my dissertation not only to be academic, but also to a wider audience. Hopefully journalists, pe...
Hence, any debate of the future becoming digital must take into consideration the reaction of the media to the technological innovations of the world, from the Personal Computers (PC) to the smallest Smartphone. Although mass media has increased with technological innovations, what driv...