The Influence Of Celebrity Culture

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In today’s day and age we live in a society obsessed with celebrity culture. This however, is not a new addiction; our society’s fascination with celebrity culture has been around for decades. Through the years, we’ve seen fandom come in various forms, shapes and sizes. From the groupies of the 60s, to the more recent digital-followers, one thing common among all fans is the pedestal on which they’ve put their favorite celebrity. Some people would argue that fans are not only the most important part of a celebrity’s life, but fans are quintessential in their success. Fans admire them, follow their every move: physical or electronic, and purchase anything and everything that might bring them in looking/feeling more like their desired celebrity. Many experts even believe that fan and fan-clubs often resemble religions. One can easily note the similarities between fans and a religious cult; from worshipping to organizing conventions and event recruiting new followers. To some it might even sound like a disorder, and Dr. Lynn McCutcheon after her intense research, was the first one to coin the term: (CWS) Celebrity Worship Syndrome. According to Psychology Today, CWS can be described as a mental-disorder where an individual becomes completely obsessed with the details of the personal life of a celebrity (Griffiths). A celebrity, as defined by Mark Griffiths, can be any person who is present in the ‘public eye’, including Politicians, authors, and journalists, but according to Dr. McCutcheon research they are more likely to be someone from the world of television, film and/or pop music. Continuing on Justin Bieber’s ad campaign, this paper examines the peculiar relationship between consumers and God-like celebrity figures. It showcase...

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... in a society where, consuming has become a basic necessity like food, clothing or shelter. We need to shop in order to survive, but do we really need celebrity telling us what we need to buy. Celebrities can make mistakes as well, after all they are humans as well, or are they? Celebrities have more influence than religion and it is apparent that celebrities have more devoted followers than religion itself. We might think that celebrities are worshipped like God, but in fact celebrities just might be bigger than the almighty himself.
“Christianity will go. It will vanish and shrink. I needn't argue about that; I'm right and I'll be proved right. We're more popular than Jesus now; I don't know which will go first—rock 'n' roll or Christianity. Jesus was all right but his disciples were thick and ordinary. It's them twisting it that ruins it for me” - John Lennon.

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