The Importance Of Tourism In Valencia

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The picturesque region of Valencia is Spain 's third largest city, spreading across 301 miles of the Mediterranean coastline (Valencia, 1993). It has recently been transformed from a provincial and rural city to a major cultural-entertainment tourism destination (Prytherch & Maiques, 2009). Tourists travel for many different reasons, the major motives being culture, sport, events, food and wine, visiting family and friends, business, religion, health and education (Page & Connell, 2010). This essay will discuss why tourist choose to travel to Valencia and how attractions, accessibility, accommodation, awareness and amenities, also known as 'the five A 's, are important to the attractiveness of Valencia. Attractions can be natural or built …show more content…

With the 8th busiest airport in Spain, easily accessible transport is not hard to come by as air transport dominates the movement of international visitors. Valencia offers accessible accommodation and eliminates the barriers of people in wheelchairs, with mobility impairment and seniors by offering disability equipment in facilities and transport such as ramps and low steps. The city has also updated most of the metro stations ticket booths to have Braille and audio information to help people with visual impairment (Vinciguerra, 2008). Valencia 's accessibility broadens the target market as more people are able to visit the attractions, making it a popular tourist …show more content…

The first is the local populations attitude towards tourists, if they do not have a positive attitude then it will have a negative impact on the industry. Secondly, those who come face to face with tourists must have strong, positive attitudes towards tourists. For example, when you visit a destination you want the shops, post offices, cafe 's, hotels and the many other businesses that come in contact with tourists to have a positive attitude. The third point of awareness is market awareness. The destination and its image must be strong, positive and firmly implanted in the tourist 's mind. Valencia has strong market awareness, using the right images, and targeting the right market to make Valencia more attractive, therefore drawing in more

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