The Importance Of Social Media And Traditional Marketing

Introduction Marketing departments find that the biggest challenges they face is how to market their products to a large audience. To successfully implement a marketing and advertising strategy for their organization the marketing department most look into all the tools and outlets in which will reach their target market. With the new popularity of social media and its global reach provides marketing departments with a powerful tool to reach its target market. To achieve penetration to the target market, marketing department must keep consistency but also differentiate their advertisement campaigns to accommodate their individual market segments (Cadotte & Bruce, 2003). When integrating social media into the marketing plan, marketing department

It is the most recognizable types of marketing, encompassing the advertisements that we see and hear every day. Most traditional marketing strategies fall under one of four categories: print, broadcast, direct mail, and telephone ("Traditional Marketing", 2012). Traditional marketing such as direct mail and telephone are not the effective marketing tools that they once were. It is increasingly important for companies to find new ways to market its products to its target market. Being that social media is becoming increasingly more important and popular, marketing departments must find ways to integrate social media into its traditional marketing

Social media gives marketers a voice and a way to communicate with peers, customers, and potential consumers. It personalizes the brand and helps spread the message in a relaxed and conversational way. When the marketing team knows its target market it can then start sending out marketing and advertisement messages on the platforms in which will reach its target market the fastest with the most effectiveness. Marketing can create a relationship using social media with people who might not otherwise know about our products or service (Lake,