‘Advancements in transportation and communications are bringing people from all over the world in closer contact with each other, the world is shrinking’ (Atma Global, 2011). There are different views of globalization. ‘Cowen thinks globalization makes culture diverse and quality, rather than turning everything into homogenised pap’ (Cowen, 2003). However, Baber argue that ‘the world is seen as monolithic, secularist, materialist homogenisation of culture, because of globalization’ (Baber, 2003). This essay will argue that the global diversity is disappearing, be replaced with homogenisation. Modern civilization is tending to be similar. People who live in different cities are more similar than ever before. Because of homogenisation on universal …show more content…
Consumers have limited choice on fashion. They could hardly buy high fashion brands from other countries. Therefore, the characteristic of fashion has a noticeable difference in different countries. fashion was a dominant luxury industry. It is necessary to consume luxury goods to help people become fashionable. Average people do not have enough economic capacity to help them follow the fashion trend. ‘ASOS founder Nick Robertson said that if you loved fashion 10 years ago and you didn’t have easy access to Oxford Street, you were presented with a local high street with two to three clothing stores. The same girl living in the same town can now effectively purchase from any brand in any country’ (Thomson, 2012). Nowadays, because of the convenience of communications and technology, global homogenisation has gradually replaced diversity, so the high street has come into the public view. One can find a variety of high street brands in any city. The appearance of high street fashion had impacts on the diversity of the traditional fashion industry. This enabled ordinary people to buy cheap fashion products, so everybody looks the same as one …show more content…
It’s lead people follow the way of fashion and make customer look as one another. The brands of high street fashion are homogenized. High street fashion depends on their marketing model to attract consumers. The big sales of almost same garments led costumers lost out the diversity. The marketing strategies of high street fashion companies involve physical stores and online stores. They stick to providing low-cost products and follow fashion trend principles, resulting in the mass production of clothing and global distribution. Online stores and physical stores are selling almost the same garments in different countries. ‘They are virtually identical in similar neighbourhoods in the major cities all over the world. There is less difference across borders; this fashion they produce is global’ (Jawdat, 2014). Due to the low-cost marketing mode, more and more consumers have favoured a high street brand. Therefore, its sales are also growing, resulting in everyone’s style of dress more like. As the world 's biggest fashion retailer, the current situation of ZARA can representative the high street industry. ‘Zara sells almost the same garments in the 88 countries, The items are sold at nearly 6,000 stores all over the world. This means that costumers can find same garments in different real shops in various countries’ (Gonzalez-Rodriguez, 2015). Doyle (2012) says ‘in the age of online
Appiah’s analysis of the impact of globalization on cultural homogeneity around the world is thought provoking to say the least. Being from a city in Ghana, he has first handedly witnessed the impact of globalization on his own culture and emphasises the important role of religion
Globalization is a trend that continues to advance and create a smaller world. This interaction and integration of global communities and economies has opened up new possibilities and has created many opportunities that once were not possible. Many of these possibilities have been positive, like free trade, global economic growth, an influx of integrated information, cultural intermingling, etc. Proponents of the globalization movement argue that it has the potential to make the world a better place to live and solve many deep-seated problems (Collins, 2015). However, globalization in and of itself has created problems or assisted in the advancement of problems that once were local to being a global problem. One of these consequences is human
Globalisation can be construed in many ways. Many sociologists describe it as an era in which national sovereignty is disappearing as a result of a technological revolution, causing space and time to be virtually irrelevant. It is an economic revolution, which Roland Robertson refers to in his book ‘Globalisation’ 1992 pg 8, as “the compression of the world and the intensification of consciousness of the world as a whole”. It is argued that globalisation allows the world to become increasingly more united, with people more conscious of ethnic, societal, civilizational and individual aspects of their lives.
The Trickle-down theory, a well-known theory in fashion industry, has significant meaning in 19th to 20th century Europe. The American economist and sociologist, Veblen, published The theory of the Leisure Class by 1899, in which he discussed the split between the leisure class and the industrial class in the US critically. He concluded that leisure class treats dress as a sign of their status and possessions, furthermore, ‘Dress must not only be conspicuously expensive and inconvenient; it must at the same time be up to date’(Veblen 1994), by saying that, he refers to upper class was tend to create new fashion trend which was the top of the trickle-down theory. In the 20th century, Simmel, the German sociologist and philosopher, developed this theory further from a more sympathetic perspective. He drew much attention to sameness and difference amongst both classes in his book Fashion (Simmel 1973). The upper class gets self-satisfied and the proof of its priority by distinguishing itself from others, and working class follows the fashion trend which led by upper class in order to feel like he or she is ‘belonging to’ higher class. These opinions which were discussed by Veblen and Simmel were coined by a journalist in the mid-20th century, as ‘Trickle- down Theory’. During mid-18th to early 20th century, the trickle-down theory described the process of how fashion flows, and explains that fashion is a cultural and sociological phenomenon which includes the discourse of identity and uniformity, agency and structuralism. This phenomenon was not limited by geography, at the same period, in the other side of the world, similar situation happened in China which is a typical East Asian country....
For the past several decades, globalization has been a hot topic and it also anticipates every aspect of the world to connect each other. Likewise, globalization also allows consumers to have more access to catch up with updated fashion. The advantages of globalization bring a new philosophy called fast fashion, which holds quick response time and enhanced design in fashion apparel industry. In this paper, I will deliver By exploring all the aspects of each system, I will conclude the reason why fast fashion becomes the mainstream of the fashion apparel industry, and use one particular brand, Zara, as an example to discover the impact on consumer behavior in detail. Finally I will make some comments on the future of fast fashion and what luxury brands will react to this circumstance……..
In the early 1800s, France was the sole fashion capital of the world; everyone who was anyone looked towards Paris for inspiration (DeJean, 35). French fashion authority was not disputed until the late twentieth century when Italy emerged as a major fashion hub (DeJean, 80). During the nineteenth century, mass produced clothing was beginning to be marketed and the appearance of department stores was on the rise (Stearns, 211). High fashion looks were being adapted and sold into “midlevel stores” so that the greater public could have what was once only available to the social elite (DeJean, 38). People were obsessed with expensive fashions; wealthy parents were advised not the let their children run around in expensive clothing. People would wait for children dressed in expensive clothing to walk by and then they would kidnap them and steal their clothes to sell for money (DeJean, 39). Accessories were another obsession of France‘s fashion; they felt no outfit was complete without something like jewelry or a shrug to finish off the look and make it all around polished (DeJean, 61). As designers put lines together, marketing began to become important to fashion in the nineteenth century; fashion plates came into use as a way to show off fashion l...
Fashion in the 21st century is a big business, as its production employs millions of people and generates billions of dollars in revenue. Fashion has for the past century been, and is still today, used as an indicator of social change and progress, as it changes with the social norms of the society and the political changes of the world (Finkelstein 3). Works Cited Finkelstein, Joanne. A.S.A. & Co. Fashion: An Introduction to Fashion. New York: New York University Press, 1998.
The act of consumption has been the primary means through which individuals in society participate and transform culture. Culture is not something already made which we consume; culture is what society creates through practices of everyday life and consumption involves the making of culture. When attempting to understand certain acts of consumption it is necessary to observe the relations involved in production and consumption. Through technological innovation, the fashion industry has been expanded to play a prominent role in consumers’ purchasing decisions and styles are becoming less difficult to obtain. With the expansion of department stores and shopping being viewed as a leisurely activity, this has continued to transform the act of fashion consumerism. The functional interests feature a rational attachment to clothing items. Symbolic benefits involve status and prestige to fulfill the achievement for positive self-esteem. Further benefits include a provided experience for the individual consumer and the created use of imagery and desire used to enrich one’s life.
Over the last couple of years, the world has become increasingly globalized. After the cold war, all parts of the world were attracted to the process of globalization. The effect of globalization is uneven in different parts of the world and globalization suggests a world full of persistent cultural interaction and exchange, contacts and connection, mixture and movement. Different people view globalization in different ways. Some people feel it has done more good than harm, while others believe it has done more harm than good. This essay will give a deep intuitive understanding of globalization, world systems, and how globalization has affected society, culture, economics, and politics.
To begin with, I shall look at what fashion is; it is a currently popular style or practice involving clothing, footwear or accessories. It mostly refers to the current trends in looks and dressing style of a person (Cumming 234). In most cases, fashion is confusedly related to costumes; when a person talks of fashion they are seen to mean fashion in terms of textile. Fashion is seen to originate from the Western world and it is copied by other places. In this paper, we shall look at how fashion affects lifestyles and the group of people who are affected most. The paper further investigates how media is used to transmit fashion from one region to the other. Although it has been seen to affect people’s lives many people have different perspectives on fashion and dressing.
The term ‘Globalization’ refers to the integration of economies, industries, markets, cultures and policy-making around the globe. It explains a progression by which both national and regional economies, societies, and cultures have become incorporated through the universal system of commerce, communication, migration and transportation. Globalization can be explained in economic and sociological contexts. Malcolm Waters, in his book– ‘Globalization’ writes that “Globalization is a social process in which the constraints of geography on economic, political, social and cultural arrangements recede, in which people become increasingly aware that they are receding and in which people act accordingly.” Whereas, Nobel laureate and economist Joseph Stiglitz in his book ‘Globalization and Its Discontents’ says that ”Globalization is the closer integration of the countries and peoples of the world.brought about by the enormous reduction of costs of transportation and communication, and the breaking down of people across the borders."
Fashion is a controversial issue in society nowadays. We live in a consumerism advanced era in which whether following fashion trends or not has become a debatable point. Many people believe that it is important to follow fashion trends. For example, Lord Chesterfield once said, “If you are not in fashion, you are nobody.” The question is why fashion should be an essential matter of concern to all of us. As far as I am concerned, each person should be able to decide if one wants to follow a trend or not.
With every passing day the world is shrinking, and the globalization process is taking place. Advances in communication, transportation, and computer technology have all played a role in making the world a smaller place. With the right equipment, people can talk to friends and family from the other side of the world. Traveling from America to Europe, which once required days at sea, now only takes hours in the air. Computer networking and fax machines allow world businesses to conduct negotiations within a matter of seconds. Images and personas such as the McDonalds’s golden arches and Mickey Mouse are recognized worldwide. When Saddam Hussein was captured, nearly every country knew about it within a matter of hours. Yet, while globalization is taking place, it is not doing so without dispute. Many countries, in fact, feel threatened by Western culture and consequently, are acting out to preserve their own identities. Differences in currency and standardized measuring units indicate hesitancy and possibly even an inability for people to accept the conformity of a singular global society. Also, characteristics of different cultures are in such a way unique that to alter them or blend them into other cultures would, in some people’s opinion, destroy both of them. After all, one would not expect to find tacos served in Italian restaurants, nor would one expect pasta and breadsticks to be the major selling items in Mexican restaurants. So, while globalization is taking place on different levels, fundamental differences in culture and pride in one’s own heritage both exist as strong forces preventing the emergence of a homogenized world society.
Globalization has taken place in the past when state and empires expanded their influence far outside their border. However, one of the distinctions of globalization today is the speed with which it is transforming local culture as they took part in a worldwide system of interconnectedness. Through globalization, many cultures in the world have changed dramatically.
Globalization plays a massive part in my life as it does in everyone’s lives. Every day the world is getting smaller, between technological improvements and peoples interest in these technologies it is easy to see why this is happening. In this essay I have only shortly touch upon some of the places where globalization has affected my everyday life. From shopping as Asda to meeting people on the other side of the world to discuss my dissertation ideas globalization has had a positive affect on my life. The fact that I can walk down a street in Coleraine or Sydney and see similar shops and food outlets is a positive thing in how our lives are intertwined through out the world.